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Citrix Service Provider Business Overview (070809)Final


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Citrix Service Provider Business Overview (070809)Final

  1. 1. Citrix Service Provider Business Overview<br /> Scott Swanburg <br /> Director - Emerging Markets, XenApp<br /> Kurt Moody<br /> Senior Manager – Tech Marketing, XenApp<br /> July 8, 2009<br />
  2. 2. Business Proposition for Hosting Windows applications<br />What/Who are the target market(s)<br />Revenues and why SaaS should include non-web apps<br />Subscription licensing<br />XenApp and Terminals Services – Better together<br />Optimizing with Essentials for XenServer<br />Hosting applications and hosting desktops<br />Citrix Service Provider<br />Citrix Confidential - Do Not Distribute<br />Agenda<br />
  3. 3. Hosting Windows Apps – Market Landscape<br />86% SaaS<br />58% Virtualization<br />SMB Behaviors<br />-20% IT Staff<br />Opportunity<br />2009<br />2008<br />2010<br />“Technology-Savvy SMBs Are Key to Catalyzing the Economic Recovery”<br /> -2009 Microsoft SMB Insight Report<br />
  4. 4. Market Sizing – SMB Worldwide<br />Target Audience<br /><ul><li>10 - 250 employees
  5. 5. Up to 75 remote users
  6. 6. Limited IT generalist</li></ul>SMB IT Spending<br />by Industry<br />by Application<br />Financial<br />Nat’l/Int’l Gov<br />Local/Region Gov<br />Services<br />Retail<br />Utilities<br />Email<br />Collaboration<br />Web Servers/Apps<br />Databases<br />File/Print/DNS Servers<br />ERP/CRM/SCM<br />1.9M<br />Firms<br />China: 38%<br />EU: 27%<br />United States: 11%<br />Japan: 9%<br />The market for software as a service (SaaS) is forecast to reach $8 billion in 2009, a 21.9 percent increase from 2008 revenue of $6.6 billion– Gartner (May 8, 2009)<br />
  7. 7. Revenue Projection<br />Near term opportunity maps to 1.9 Million SMBs Worldwide<br />Europe<br />U.S.<br />Japan/China<br />* Assumed monthly subscription of $70 U.S. x 10 active users per month<br />
  8. 8. Focused Marketing – the key to revenue growth<br />Brand - Awareness<br />Brand – Simplicity<br />Brand - Differentiation<br />Marketing – Where will your customer find you?<br /> Spend where your customers look<br /> Practice Search Engine Optimization<br />
  9. 9. Citrix Service Provider Program<br />
  10. 10. Hosting Applications and Desktops<br /><ul><li>Superior user experience
  11. 11. Any user on any device
  12. 12. Anywhere, anytime on any network
  13. 13. Online or Offline
  14. 14. Applications follow the user with same look & feel
  15. 15. Superior application management
  16. 16. Install once, test once, deliver instantly to everyone
  17. 17. End to end visibility of user experience
  18. 18. Security, control and compliance
  19. 19. Scalability and flexibility
  20. 20. Instantly deliver apps anywhere
  21. 21. Highly available
  22. 22. 99% application compatibility</li></li></ul><li>Citrix & Microsoft – Better Together<br />Citrix drives depth by enabling App Delivery<br />Citrix XenApp Hosting Services <br />End-to-End Application Delivery <br />CentralizedControl<br />Optimized UserExperience<br />ComprehensiveAccess<br />Service ProviderScalability<br />ApplicationCompatibility<br />CPU & Memory<br />Optimized<br /> &gt; 25% per Server<br />Supports 1000+<br />Servers<br />Policy Mgt -<br />Server, Client<br />& Application<br />Universal Client <br />Access<br />Single Sign On<br />Graphics <br />Acceleration<br />Optimized for<br />Bandwidth<br />App and Resource<br />Based Load Mgmt <br />Universal Printer <br />Driver<br />App Isolation from<br />O/S & other Apps<br />Mixed O/S &<br />Server Farms<br />(00, 03, 08)<br />Extensibility<br />Security<br />Stability<br />Connectivity<br />Windows Server Terminal Services<br />“Presentation Virtualization Platform”<br />Windows Server increases the breadth of the solution<br />
  23. 23. XenServer 5 & Citrix Essentials For XenServer<br />Virtual Infrastructure<br />Virtual Infrastructure<br />Management<br />Virtual Infrastructure<br />Automation<br />VM Lifecycle Automation<br />Resource Pools & XenMotion<br />Dynamic Workload Management<br />Shared StorageOptimal VM Placement<br />Automated High Availability<br />StorageLink™Automation<br />Provisioning Services<br />XenServer (Free)<br />Essentials for XenServer<br />
  24. 24. Demonstration<br />
  25. 25. What is a Citrix Service Provider?<br />YES<br />NO<br />Do you provide software services and hosted apps on a rental, subscription or services basis? <br />Are you a hosting provider, a MSP, a SI or an ISV that provides software as a service? <br />Is one of your primary objectives to avoid up-front license fees and minimum commitments? <br />Is your goal to maximize the number of end-users served from the same underlying software? <br />Will your customers accept not owning the software or having it located at their site? <br />If you answered Yes to these questions then you most likely fit the CSP program<br />
  26. 26. Stay<br />Current<br />Go<br />Live<br />Get<br />Trained<br />Sign<br />Up<br />Connect<br />Next Steps <br />Provide the best hosting solution with the latest products<br /><br />Use CSP Hosting Services Products to deliver<br />services to subscribers<br /><br />certified administrator<br />Complete the CSP Partner Agreement<br />Get Connected to your Citrix Distributor<br />
  27. 27. Q & A<br />
  28. 28. Citrix Service Provider Webinar Series<br />