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Role of Qualitative Data In
Understanding Medication Safety
Nouf M Aloudah
Assistance professor
Clinical pharmacy department
naloudah@ksu.edu.sa
• The problem is huge!
• Exploring and the trying to understand it.
A need for
in depth
exploration of
the ways in
which
organisational or
social processes
interact with the
potential to bring
errors or harms!
• So, what is qualitative research?
Well Known Quantitative Research
How
many?
How big a
difference?
What
proportion?
How much?
Qualitative research?
What is
going on
here?
How dose that
come about?
What is it like
for them?
Why do
they?
The Color Cartridge
• Qualitative Research is like a color cartridge for a printer. … In the
beginning you say it is relatively expensive and it not so necessary at that
moment to pay extra money. Nevertheless, when you decide to buy it,
you realize that you can see the real world in your office papers. It is not a
black and white world anymore. The printed pages come back to life. The
trees are green, the sky is blue and the strawberries are red.
• However, not all papers have to be printed in colors. The color cartridge is
more expensive and you have to save your money. Why print in colors if
you are satisfied with black and white only?
-Gabriel Bardan
Qualitative research is
“… an interpretive naturalistic approach to the
world. …qualitative researchers study things in
their natural settings, attempting to make sense
of or interpret phenomena in terms of the
meanings people bring to them.”
(p. 3) Handbook of qualitative research Denzin and Lincoln (2005)
Types of qualitative data
• Can include just about any form of human
communication:
– Transcripts from Interviews/Focus Groups
– Observational notes
– E-mails
– Documents
– Web pages
– Photos
– Diaries
– Videos, Films
....the list goes on.
The five qualitative traditions of
inquiry
I. Grounded theory.
II. Ethnography.
III. Case study.
IV. Biography.
V. Phenomenology.
10/12/2017 10
Grounded theory
• Inquiry shaped by the aim to discover social
and psychological, health care, and economic
processes.
• Involves comparison of people, places, events,
conditions, settings..
10/12/2017 11
Grounded theory
10/12/2017 12
Ethnography
• Ethnography is a description and
interpretation of a cultural or social group
or system in its entirety (holistic).
– Patterns.
– Behaviors.
– Beliefs.
– Languages.
10/12/2017 13
Ethnography
10/12/2017 14
Case study
• An exploration of a case (or multiple cases) over
time through detailed, in depth data collection
involving multiple sources of information rich in
context.
• Data sources include histories, documents, records,
in-depth interviews, direct observation, participant
observation, and physical artifacts.
10/12/2017 15
Case study
10/12/2017 16
Documentary and photo voice analysis
Documentary sources
used in social research
Exists
independently
of the
research
project
Exists
independently
of the
research
project
Generated
through the
research
process
Narrative
Generated
through the
research
process
•policy papers
•meeting minutes
•web pages
•magazines
•newspapers
•etc
•participant and
researcher diaries
•written accounts
•stories
•biographies
•pictures and
drawings
•charts
• tables and lists
Visual
•photographs
•films
•videos
•television
•photographs
•films
•videos
•television
Sample size
• Sampling strategy is to “maximize the
opportunity of producing enough data to
answer the research question”
10/12/2017 18
Green & Thorogood, 2009, p. 138.
Analysis
• Aim is to be “immersed”
– Writing, writing, writing
Organising the data
• Reduce the amount of data, make
comparisons across data
• Different strategies/different tools
• There is no single ‘right’ way to analyse qualitative
data Good analysis is: Systematic, comprehensive, rigorous,
credibility and ‘fit’
10/12/2017 19
Attention!
Commit to
extensive time in
the field, complex,
time-consuming
data analysis, write
long passages, no
firm guidelines
10/12/2017 20
Ethical and legal considerations
• Economic and social research counsel (ESRC)
2015 Guidelines
• Consent issues- confidentiality and anonymity
• Permissions should be sought
• Specific concerns regarding the taking of
photographs of other people who have not
explicitly consented.
MIXED METHODs research
What is mixed methods?
The research approaches where
the investigator explicitly
collects, analyzes, and integrates
quantitative and qualitative data
and procedures within a single
study or program of study.
Office of Qualitative and Mixed Methods Research (OQMMR)
What you will achieve if you use mixed
method?
Hadi MA et al. Applications of mixed-methods
methodology in clinical pharmacy research.
Int J Clin Pharm. 2016 Jun;38(3):635-40.
MIXED-METHODS research
limitation
• More challenging than single method study
designs
• A need for another research collaboration
• Time (especially sequential)
Thanks
Medication
safety is
complex
You need to
add an in-
depth and
color
component to
your research

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Role of qualittaive data in understanding medication safety

  • 1. Role of Qualitative Data In Understanding Medication Safety Nouf M Aloudah Assistance professor Clinical pharmacy department naloudah@ksu.edu.sa
  • 2. • The problem is huge! • Exploring and the trying to understand it.
  • 3. A need for in depth exploration of the ways in which organisational or social processes interact with the potential to bring errors or harms!
  • 4. • So, what is qualitative research?
  • 5. Well Known Quantitative Research How many? How big a difference? What proportion? How much?
  • 6. Qualitative research? What is going on here? How dose that come about? What is it like for them? Why do they?
  • 7. The Color Cartridge • Qualitative Research is like a color cartridge for a printer. … In the beginning you say it is relatively expensive and it not so necessary at that moment to pay extra money. Nevertheless, when you decide to buy it, you realize that you can see the real world in your office papers. It is not a black and white world anymore. The printed pages come back to life. The trees are green, the sky is blue and the strawberries are red. • However, not all papers have to be printed in colors. The color cartridge is more expensive and you have to save your money. Why print in colors if you are satisfied with black and white only? -Gabriel Bardan
  • 8. Qualitative research is “… an interpretive naturalistic approach to the world. …qualitative researchers study things in their natural settings, attempting to make sense of or interpret phenomena in terms of the meanings people bring to them.” (p. 3) Handbook of qualitative research Denzin and Lincoln (2005)
  • 9. Types of qualitative data • Can include just about any form of human communication: – Transcripts from Interviews/Focus Groups – Observational notes – E-mails – Documents – Web pages – Photos – Diaries – Videos, Films ....the list goes on.
  • 10. The five qualitative traditions of inquiry I. Grounded theory. II. Ethnography. III. Case study. IV. Biography. V. Phenomenology. 10/12/2017 10
  • 11. Grounded theory • Inquiry shaped by the aim to discover social and psychological, health care, and economic processes. • Involves comparison of people, places, events, conditions, settings.. 10/12/2017 11
  • 13. Ethnography • Ethnography is a description and interpretation of a cultural or social group or system in its entirety (holistic). – Patterns. – Behaviors. – Beliefs. – Languages. 10/12/2017 13
  • 15. Case study • An exploration of a case (or multiple cases) over time through detailed, in depth data collection involving multiple sources of information rich in context. • Data sources include histories, documents, records, in-depth interviews, direct observation, participant observation, and physical artifacts. 10/12/2017 15
  • 17. Documentary and photo voice analysis Documentary sources used in social research Exists independently of the research project Exists independently of the research project Generated through the research process Narrative Generated through the research process •policy papers •meeting minutes •web pages •magazines •newspapers •etc •participant and researcher diaries •written accounts •stories •biographies •pictures and drawings •charts • tables and lists Visual •photographs •films •videos •television •photographs •films •videos •television
  • 18. Sample size • Sampling strategy is to “maximize the opportunity of producing enough data to answer the research question” 10/12/2017 18 Green & Thorogood, 2009, p. 138.
  • 19. Analysis • Aim is to be “immersed” – Writing, writing, writing Organising the data • Reduce the amount of data, make comparisons across data • Different strategies/different tools • There is no single ‘right’ way to analyse qualitative data Good analysis is: Systematic, comprehensive, rigorous, credibility and ‘fit’ 10/12/2017 19
  • 20. Attention! Commit to extensive time in the field, complex, time-consuming data analysis, write long passages, no firm guidelines 10/12/2017 20
  • 21. Ethical and legal considerations • Economic and social research counsel (ESRC) 2015 Guidelines • Consent issues- confidentiality and anonymity • Permissions should be sought • Specific concerns regarding the taking of photographs of other people who have not explicitly consented.
  • 23. What is mixed methods? The research approaches where the investigator explicitly collects, analyzes, and integrates quantitative and qualitative data and procedures within a single study or program of study. Office of Qualitative and Mixed Methods Research (OQMMR)
  • 24. What you will achieve if you use mixed method? Hadi MA et al. Applications of mixed-methods methodology in clinical pharmacy research. Int J Clin Pharm. 2016 Jun;38(3):635-40.
  • 25. MIXED-METHODS research limitation • More challenging than single method study designs • A need for another research collaboration • Time (especially sequential)
  • 26. Thanks Medication safety is complex You need to add an in- depth and color component to your research

Editor's Notes

  1. Salam Thank you at the end The benefit of adding a qualitative data research component to medication safety research. Describe the qualitative data research methodology and how the qualitative data research can be incorporated into the quantitative data research through mixed methods research. Discuss some example of mixed methods and qualitative data research in medication safety area I would like to open the eyes of the young generation of researchers for this wonderful method and its application to medication adherence field, since I noticed a resistance of using it and not convinced of its benefit and sounded scientific approach specifically in the medical field and clinical pharmacy particularly. I'm here to tell you about the importance of including the human factor as the instrument in collecting and analysing data to answer your research question. At the workshop of Dr danila scalar how humanities help to develop narrative and why its important for clinical pharmacist a collegue argued that we are scientists and in between lines why to involve non objective measures. My self I faced a lot of underestimation of work conducted qualitative methods in Riyadh which I assume due to lack of what and who of this beautiful tool that gives rich and coloured understanding of your research
  2. As a final presenter in this wonderful program that I learned a lot from it we all convinced about the importance of medication adherence research. And the problem is huge, and it cost a lot, and we are still exploring it. As seen by Dr Sina presentation the high economic burden of medication error and adverse drug reaction in addition to….
  3. Why adding a qualitative component to the current research in NEEDED! There is a need to underline the human factor in medication safety! And that can not be conducted by quantitative studies that will give you numbers, levels and statistical relations. In qualitative research the researcher is the research tool and he/she is the one will do in-depth exploring via face to face contact or close examination of documents in order to find out what is going on.
  4. Most of us aware of the quantitative research methods that usually answer research questions related to give you statistics and numbers which describe, compare and/or identify relationship between different variables in predefined sample size using several statistical. Questions such as such as how big is the difference in managing the disease using drug x or Y. OR how many of the population have certain disease or what proportion of your sample have certain factors. What are the most important factors that influence the medication adheres for chronic disease?
  5. But on the other hand what about qualitative research? Pause… Qualitative research gives you a data in terms of language and words. It gives you in depth of understanding of a specific phenomena. While qualitative research is a relatively new approach in comparison of the quantitative research for health service research. In qualitative research the researcher answer questions such as what is it like for them It answers the how and why?
  6. I found this nice metaphore that describe adding a qualitative component to your research So ….read So it add indepth and color but be carfeul to include it if it helps in answering your research question.
  7. It has become more and more difficult to find a common definition of qualitative research which is accepted by the majority of qualitative research approaches and researchers. Qualitative research is no longer just simply ‘not quantitative research’, but has developed an identity (or maybe multiple identities) of its own. Barbour, Rosaline (2008-03-05). Doing Focus Groups (Qualitative Research Kit) (Kindle Locations 185-187). SAGE Publications. Kindle Edition.
  8. There are different ontological epistemological approaches to conduct qualitative research buy I will not go through it as it needs time and it is beyond the scope of my talk and In qualitative research the research tool is the researcher and you can analyse using scientific methods any type of data such as
  9. You need to chose the one that is appropriate to the research area you want to work in and the research question … and what is possible through your expertise and experience
  10. Inquiry shaped by the aim to discover social and psychological, health care, and economic processes. Data collection and analysis phases of project proceed simultaneous. Analytical process employed prompt theory discovery and development rather than verification of pre-existing theories = inductive. Involves comparison of people, places, events, conditions, settings, etc.…. To come up with theory
  11. I’ve drawn up this schematic to illustrate (I hope) in a practical way how documentary analysis to can be categorised and viewed from a public health researchers perspective. And as a way of thinking about your research projects to come.
  12. What guides your thinking about the sample size? which participants to include? ‘Let go’ of the tension that comes from thinking about sample size from a quantitative perspective – to gain a probability sample Qualitative research often uses purposive sampling Sampling strategy is to “maximize the opportunity of producing enough data to answer the research question” (Green & Thorogood, 2009, p. 138).
  13. Write long passages, because the evidence must substantiate claims and writer needs to show multiple perspectives The investigator spends many hours in the field, collects extensive data, and labors over field issues of trying gain access, rapport, and an “insider” perspective. For a multidisciplinary team of qualitative researchers, this task can be shared; for most researchers, it is lonely, isolated time of struggling with the data. This task is challenging, especially because of the database consists of complex texts and images. The incorporation of quotes to provide participants’ perspective also lengthens the study. This complicates telling others how one plans to conduct a study and how others might judge it when the study is done.
  14. قصة الي صدم
  15. he Office of Qualitative and Mixed Methods Research (OQMMR) is an advanced-level research office and service center specializing in the design and implementation of both qualitative research and mixed methods research. Dr. John W. Creswell founded the OQMMR at the University of Nebraska-Lincoln in 2002.
  16. Mixed-methods offer a number of advantages over qualitative or quantitative methodologies alone. Mixed-methods methodology is of strategic significance when the research questions require Triangulating findings from different methodologies to explain a single phenomenon clarifying the results of one method using another method informing the design of one method based on the findings of another method development of a scale/questionnaire and answering different research questions within a single study
  17. more challenging than single method study designs (designing, conducting and integrating) A need for another research collaboration (qulaittaive for a quanitative
  18. Thanks the organising committee and the Saudi pharmaceutical pharmacy