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Unit 10 assignment 1 brief
1. Assignment brief – BTEC
Assignment front sheet
Qualification Unit number and title
BTEC Level 2 Extended Certificate in Business Unit 10: Personal Selling in Business
Learner name Assessor name
Mr Bilal Ahmed
Date issued Hand in deadline Submitted on
30/09/2021 21/10/2021
Assignment title Assignment 1: Role of Sales Staff
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.
Criteria
reference
To achieve the criteria the evidence must show
that the learner is able to: Task no. Evidence
P1 Describe the role of sales staff 1
Academic
Poster
P2, M1
Identify the techniques used when making personal sales
Explain the role of sales staff and the sales techniques
they use
2
Academic
Poster
Leaflet
P3
Explain the knowledge and skills used when making
personal sales 3 Report
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any
sources used in the work. I understand that false declaration is a form of malpractice.
Learner signature: Date:
2. Assignment brief
Qualification BTEC Level 2 Extended Certificate in Business
Unit number and title Unit 10: Personal Selling in Business
Assessor name Mr Bilal Ahmed
Date issued 30/09/2021
Hand in deadline 21/10/2021
Assignment title Assignment 1: Role of Sales Staff
Purpose of this assignment
To describe the role of sales staff
You are the Sales Director for a large marketing company that work for a business selling a
wide range of products. The company has recently hired new staff to work in their sales
department.
The staff do not know very much about the company, its products nor about personal selling.
You have organised a special training event to inform and train them for the new members of
staff, to prepare them for personal selling.
Task 1
Create an academic poster that describes and informs the role of sales staff for a business.
This poster will be used in the training event, and then distributed to the new staff. Therefore,
it needs to be detailed, clear and concise.
It is ideal that the poster is an A3 size with eye-catching details and visually pleasing, as it is to
be presented amongst professionals and staff.
Your presentation should focus on: selling (goods, services, product surround), establishing
customer requirements, matching goods/services to customer requirements, providing
information, developing customer care, gathering feedback, first point of contact,
representing the organisation and promoting the product.
This provides evidence for P1
Task 2
Add to your poster and list the different techniques businesses could use to sell their products
or services.
You should provide information for new recruits at the training event. You should include the
following:
3. • Cold calling
• Face-to-face selling
• Drop-in visits
• Telemarketing
You should include relevant, real life examples and suitable images
Add a leaflet to your posters that explains in more detail the role of sales staff and how they
may benefit a business.
You must then link these to the different sales techniques that they may use to sell products
or services and how these would enable a business to meet its objectives.
You should include relevant, real life examples that relate to your business outlined in
scenario one.
This provides evidence for P2 and M1.
Task 3
Create a report that allows trainees to understand the knowledge and skills required by sales
staff during the sales process. This includes relevant consumer legislation they must follow to
ensure they are selling goods and services legally.
This is to ensure sales staff are well-informed of what’s expected of them in their role and to
prepare them for their role.
Your report should be detailed and to a professional standard, which should include suitable
headings and explanations. (P3)
This provides evidence for P3
Evidence checklist
[Summarise evidence required, e.g. ‘leaflet’, ‘presentation notes’ etc.] [tick
boxes]
Academic poster
Leaflet
Report
4. Sources of information
• Carysforth C and Neild M – BTEC First Business, 2nd Edition (Heinemann, 2006) ISBN
0435499076
• Fardon M Nuttall C and Prokopiw J – GCSE Applied Business (Osborne Books, 2002) ISBN
187296232
• www.people1st.co.uk
• https://www.tutor2u.net
• BBC website (business pages)
• www.bized.co.uk
• www.businessbritain.co.uk
• www.fsb.org.uk