2. • Introduction to Data Analytics
• Types of Data Analytics
• The Importance of Data Analytics
• Challenges of Data Analytics
• Tools and Techniques for Data Analytics
• Applications of Data Analytics
Points
3. INTRODUCTION TO DATA
ANALYTICS
Data analytics is the process of
examining data sets in order to
draw conclusions about the
information they contain. It
involves using various tools and
techniques to analyze, clean,
transform, and model data with the
goal of discovering useful insights.
4. TYPES OF DATA ANALYTICS
Desciptive
statistics
Predictive
statistics
Prescriptiv
e statistics
There are three main types of data analytics: descriptive,
predictive, and prescriptive.
• Descriptive analytics is focused on summarizing historical
data to provide insights into past trends and patterns.
• Predictive analytics uses statistical models and machine
learning algorithms to forecast future outcomes based on
historical data.
• Prescriptive analytics takes things a step further by
recommending actions to optimize outcomes based on
predicted scenarios.
5. THE IMPORTANCE OF DATA
ANALYTICS
Data analytics has become increasingly important in
today's world, as businesses and organizations make
better decisions based on data. By analyzing large
amounts of data, businesses can identify patterns and
trends that would be difficult or impossible to detect
otherwise.
In addition, data analytics can help businesses identify
areas where they can improve their operations and
reduce costs. For example, by analyzing customer data,
businesses can identify areas where they are losing
customers and take steps to address those issues.
6. CHALLENGES OF DATA
ANALYTICS
Data Analytics challenge is ensuring the quality and
accuracy of the data being used, as even a small error can
have significant implications for the analysis.
In addition, there are ethical considerations around data
privacy and security.
7. TOOLS AND TECHNIQUES
FOR DATA ANALYTICS
There are a wide variety of tools and techniques that can
be used for data analytics, ranging from simple
spreadsheets to complex machine learning algorithms.
Some common tools include Excel, SQL databases, R-
programing and visualization software like Tableau or
Power BI.
8. APPLICATIONS OF DATA
ANALYTICS
Data analytics can be applied to a wide range of
industries and use cases. For example, in
healthcare, data analytics can be used to analyze
patient data and identify patterns that could lead to
better treatment outcomes. In finance, data
analytics can be used to detect fraud and predict
market trends.