Communication is the exchange of ideas, thoughts, and information from one source to another. All the spheres of human existence continue to thrive, continue to succeed because of communication. Engineering, technology, education, religion, government, economics - all these and more continue to advance because of communication.

1. Purposive
Communication
LESSON 1: COMMUNICATION PROCESSES, PRINCIPLES, AND ETHICS
Prepared by:
Ruelyn V. Dagum, LPT
Instructor

2. At the end of the lesson, you shall have:
a. demonstrated understanding of the principles
and purposes of communication process;
b. developed an in-depth understanding of the
different forms of communication; and
c. explained the importance of ethical
communication.

3. “No matter how eloquently a dog
may bark, he cannot tell another
dog that his parents were poor
but honest.” –Bertrand Russel

4. Karon – in Cebuano
Karon – in Hiligaynon

5. • the exchange of ideas, thoughts,
and information from one source
to another
• comes from the Latin word
communis, which means “common”
Communication

6. Elements of Communication
• Sender
• Receiver
• Message
• Channel
• Feedback
• Interference/Noise
• Situation/Context

7. Sender
• source of
the message
• encodes the
message

8. Receiver
• recipient of
the message
• decodes and
processes the
information

9. Message
• body of
information
• main idea of
communication

10. Channel
• connects the
sender to the
receiver
Ex.
mobile phones

11. Feedback
• response of
the receiver
to the sender

12. Interference or
Noise
• impedes
communication
• distractions

13. Situation or
Context
• interrelated
conditions

14. Factors Affecting Communication Processes
• Psychological Factor - mood or feeling
• Cultural Factor - values and norms
• Physical Factor - place, time, environment
• Social Factor - nature of relationship
• Historical Factor - previous
communication

15. Communication
Models
Shannon
and Weaver
SMCR
Schramm Transactional

16. Shannon and Weaver

17. SMCR

18. Schramm

19. Transactional

20. Forms of Communication
1. Verbal Communication
2. Nonverbal Communication
3. Written Communication

21. Verbal
Communication
• sharing of
information
using speech or
spoken
communication

22. Types of
Conversation
1. Dialogue
2. Debate
3. Discourse
4. Diatribe

23. Nonverbal
Communication
• transmission of a
message
without the use
of words

24. Nonverbal Cues
1. Facial Expression
2. Eye Contact
3. Body Language
4. Posture
5. Touch
6. Space

25. Written
Communication
• communication
that uses the
written
language

26. Other Forms of Communication
1. Intrapersonal Communication
2. Interpersonal Communication
3. Public Communication
4. Visual Communication
5. Mass Communication
6. Computer-Mediated Communication

27. Ethics in Communication

28. 1. Be truthful
2. Show respect for the power of words
3. Invoke participatory democracy
4. Demonstrate mindfulness of cultural
diversity
5. Treat people as ends, not means

29. 1. Be courteous and attentive
2. Avoid prejudging the speaker
3. Maintain the free and open expression
of ideas
Guidelines for Ethical Listening

30. Thank you!