CJSC “Vitex” and JV “Belita” Ltd. are leading domestic cosmetics companies in Belarus producing professional hair and beauty products as well as household chemicals. They have a full production cycle from formula development to product realization through their own distribution networks in Belarus, CIS countries, and abroad. Their products meet all technical and legislative standards as confirmed by numerous tests and their enterprises have received ISO quality and environmental certifications. A PR plan is proposed to promote the Belita cosmetics brand through online beauty journals, social media influencers, sponsorships, trade show events, tutorials, mass retailer partnerships, contests, and seasonal focused advertising.
2. Leaders of domestic cosmetics
Nowadays CJSC “Vitex” and JV “Belita” Ltd. are acknowledged leaders of domestic cosmetics,
including professional preparations for hairdressing and cosmetics salons, and also mouth cavity
hygiene products and goods of household chemicals of every day demand.
The enterprise territory is conveniently located in relation to motor — and railway transport
communications within administrative borders of Moskovskiy district of the city of Minsk.
Complex of industrial buildings, internal firm communications, technical and technological
equipment from the famous national, Russian and European equipment suppliers allows to
consider the enterprise a representative of new wave of goods manufacturers of the new decade.
3. Established production
There is a full production cycle at the enterprises: from development of the unique preparation
formula, creation of packing design with the following product assimilation in manufacturing, to
products realization through its own commodity distribution network of brand stores and sections,
own trade houses, general distributors and dealers, operating on the territory of the Republic of
Belarus as well as in CIS and foreign countries.
Scientific coordinated center, testing and chemical and biological laboratories are closely
cooperating.
4. Product Quality
Products correspondence to all technical and legislative norms, its security for consumers is
confirmed by numerous medical and laboratorial tests, performed during products hygienic
rating and certification. The enterprises successfully went through certification for requirements
compliance of standard STB ISO 9001-2001, built on the basis of international requirements to
quality management systems. There was also implemented ecological management system,
which is a part of economic and administrative complex of enterprises management and
corresponds to international standards ISO 14001.
5. PR-campaign
Invite editors of beauty online journals to post information about products of Belita.
Provide social activity in Instagramm and Facebook. Cooperate with popular Belarussian and
foreign beauty-bloggers, sponsor them with Belita cosmetics.
Sponsorship:
o Beauty events (make up, fashion shows, BFW, etc.)
o Charity organizations
o Children sports organizations.
6. PR-campaign
Organize beauty meetings, free make up points in trade centers. Create YouTube channel with
make up tutorials (using Belita cosmetics), post overviews on new and popular products.
Cooperate with mass cosmetic shops to promote and sell Belita cosmetics (Mila, Cosmo,
Ostrov Chistoty etc.)
Organize activity in Instagramm (contests, give away, online communication with followers,
etc.)
Season advertising (in winter more attention on moisturizing creams, hygienic lipsticks,
handcreams; in summer – sun protection products, shimmers, termal water etc.)
Create online web-catalogue of the products (with mobile app).
