2. The company «Krasny Pischevik» is the oldest confectionary industry
of Belarus. Its history begins in 1870 in Bobruisk. The company
specializes in manufacturing candy-jelly products (marshmallows,
candy), halva sunflower and peanut, iris, drops, chocolates, salted peanuts
with spices. Assortment list includes over 140 species. The production
facilities capable of producing over 19000 tons of confectionery per year.
Currently, «Krasny Pischevik» is the modern, dynamically
developing confectionery. Confectionery of the enterprise are well-known
not only in the markets of Belarus, but also in Russia, the CIS, Europe,
America and Israel.
The company «Krasny Pischevik» is the oldest confectionary industry
of Belarus. Its history begins in 1870 in Bobruisk. The company
specializes in manufacturing candy-jelly products (marshmallows, candy),
halva sunflower and peanut, iris, drops, chocolates, salted peanuts with
spices. Assortment list includes over 140 species. The production facilities
capable of producing over 19,000 tons of confectionery per year.
3. Currently, «Krasny Pischevik» is the modern, dynamically developing
confectionery. Confectionery of the enterprise are well-known not only in
the markets of Belarus, but also in Russia, the CIS, Europe, America and
Israel.
All products are manufactured using classical technologies using
natural raw materials, therefore it has unique taste qualities, food and
biological value. In the formulations of confectionery products are
components that increase the resistance of the human body to unfavorable
environmental factors.
4. To study consumer demand, new technologies and equipment, the
company regularly participates in specialized international exhibitions,
seminars, conferences.
The company «Krasny Pischevik» uses a few PR tools, for example,
participates in some international exhibitions and various competitions, has
its own website where you can view company news.
5. 1. Holding an event with the tasting of products in the outlets
2. To publish a press release in the media
3. Partnership with various programs («Your Lotto», «Big Breakfast»)
4. Participation in the competitions («Choice of the Year», «Best Product of
the Year», «Brand of the Year»)
5. To create an Instagram account aimed partucularly at foreigh visitors of
Belarus.
6. Charity campaign
7. Organization of sports competitions in order to promote PR of the
company «Krasny Pischevik»
6. Holding an event with the tasting
of products in the outlets
The company can make a separate entertainment program for children
who are part of the target audience of the enterprise. Such events can be
held in towns of Belarus where the company has sales outlets, for example,
Bobruisk, Baranovichi, Brest, Homel, Zhodino and others. These events
can be timed to any holidays, or be held periodically on weekends. The
press should be invited to such events.
7. Press release of the company «Krasny Pischevik» may be related
to the release of a new type of product, the adoption of new
production technologies, the company's birthday, the receipt of
another award or some other important event for the company. The
press release can be published in printed media (newspapers,
magazines) or presented in electronic media. For example, in Bobruisk
popular publications are «Vecherniy Bobruisk», «Commercial
courier» and a website bobr.by. In addition, press releases of the
company can be placed not only in local, but also in national
publications.
To publish a press release in the
media
8. • Partnership with various programs («Your Lotto», «Big Breakfast»)
• Participation in the competitions («Choice of the Year», «Best Product
of the Year», «Brand of the Year»).
Partnership and participation
9. To create an Instagram account
• To create an Instagram account aimed partucularly at
foreigh visitors of Belarus.
10. Development of a limited series of 3 types of marshmallow packages.
All the money received from the sale of such packages of marshmallow
will be transferred to the total amount of charitable assistance to the
«Belarusian Children's Hospice».
Charity campaign
11. Organization of sports competitions in order to promote PR of the company
«Krasny Pischevik». Once a year in some towns where the company has retail
outlets, the сompany can organize a marathon. Such marathons can be attended
by adults and children, as well as whole families. 3 winners will give out sweet
gifts from the «Krasny Pischevik» and small cash awards.
12. To promote the company in international markets, it is necessary to
create an image of the enterprise and its products. The company's
products are already represented in the CIS countries, Israel, Russia
and other countries. Belarusian products are known in other countries
for their high quality.
Promotion of the company
internationally
13. It is necessary to create products of «Krasny Pischevik» image of
high-quality and useful products made of natural ingredients. To do
this, you can use publications in the media that will inform people
about the high quality of the factory's products and its useful
properties. Also the company can participate in specialized
international exhibitions, seminars, conferences. Thus, the company's
products will acquire a certain image that will contribute to its
promotion in international markets.
Promotion of the company
internationally
14. Thank you for your attention!
Prepared by:
Oksana Kiselyova
Tatyana Martynova
Natalya Seredich
