PR campaign for Savushkin produkt

1. PR campaign for “Savushkin product”
Arina Tsedrik
Alina Atrokhova
Katerina Leonenya

2. Introduction
One of the most important goals of
any organization today is to win the
position of a local leader. Local leaders
become the center of consolidation of
demand and financial resources of
consumers, which makes this position so
desirable for producers. Company's image
is one of the most important factors that
influence the company's position in the
industry.
A competently developed image can
bring the company to a leading position in
the market.

3. Necessary actions for promoting the image of
“Savushkin product”:
Create a descriptive
model of the ideal
image that the
company wants to
achieve.
Enhance positive
associations with the
company's products
from consumers.
Organize an
advertising campaign
that will form positive
audiovisual image
installations among
consumers.
Carrying out a PR
campaign
Maintain the image in
an up-to-date state

4. 1) Create a descriptive model of the
ideal image that the company wants
to achieve:
Produces only natural dairy products;
All products are produced without the use of preservatives and
artificial additives;
Target audience – young people (20-35 years old), leading an active
lifestyle, giving preference to healthy food.

5. 2) Form positive associations with the
company's products from consumers*
High quality of products;
Products are suitable for diet and sports nutrition;
A wide range that can satisfy consumers' preferences.
* Emphasis on the following points:

6. 3) Organize an advertising campaign that will
form positive audiovisual image installations
among consumers:
Create a catchy and memorable slogan;
place labels on packages for dietary and sports nutrition products (for example,
write on packages "suitable for sports nutrition / recommended by nutritionists");
Develop and install branded racks for products in all major retail chain;
Organize contextual advertising and advertising through social networks.

7. 4) Carry out a PR campaign:
Ordering press-releasesand reviews from various platforms (for example,
the site "How to live here” (как тут жить) on Onliner and so on);
Participation in specialized exhibitions, eco-markets (for example, in
the eco-market "Pasternak");
Independent interviewing of the target audience for the attitude to the
company's products and personal preferences;

8. 5) Maintain the image in an up-to-
date state:
Regular-based monitoring and analysis of all information related to the
organization distributed through the media;
prevention and correction of negative reviews and opinions;
Consolidate positive image of the organization: the creation of new information
causes, the introduction of new (or improved) goods and services.

9. THANK YOU FOR YOUR ATTENTION!