Card Sort Report

UM Interactive Media Program
Website Redesign
Directive & Cautious Card Sort Report
CIM 622: UX Research Methods 2/15/16

Introduction
This is a digital open card sort study completed to inform the navigational
design for UM’s Interactive Media Website.
The card sorts were directive and cautious, allowing participants to take their
time to carefully consider and group the 60 items given to them.
The card sorts were conducted to examine how people would group items
currently on the Interactive Media website of University of Miami.

Methods
Following are the methods used
during the course of the study.

Methods
We conducted open card sorts with 16 participants, 8 males and 8 females.
The card sorts were directive and cautious
We conducted the card sorts in person using a digital program called xSort
The participants completed the card sorts on a Mac laptop provided by the
moderator
While the card sort was in progress the moderator took notes with pen and
paper
After all of the card sorts were completed the data was analysed to provide
recommendations informing upon the design of the UM Interactive Media

Methods: Equipment
UM Interactive Media Website: used as a
resource for card items
Xsort: a software used to conduct card sorts
and collect data
Excel: used to combine data and calculate
outcomes
Google Docs and Sheets: used to compile
information
Google Slides and PPT: used to create report
Notebook and Pen: used to write notes during
card sort
Phones: used to take pictures
Researcher Toolkit Document: a reference we
created to assist with card sorts
Demographic Survey: created to discover
basic information about participants
Physical tools:Digital tools:

Methods: Procedure
2/8-2/10
● Generated a list of 60 items based off the UM Interactive Media Website
● Created a demographic survey to collect information about our participants
● Wrote a researcher toolkit to assist us during the data collection process
● Downloaded and tested Xsort, the program we used to conduct our card sorts

Methods: Procedure
2/10-2/12
● Conducted directive and cautious open card sorts with 16 participants
○ Before beginning the card sorting exercise, we asked participants to complete a demographic survey
○ After the survey was completed we gave participants these instructions:
■ We appreciate your help in identifying the categories of information that should be on the University of Miami
Interactive Media Website home page or second-level pages, and what those categories should be called. We
want to see what groupings of cards make sense to you. Once you have grouped the cards, you will name each
of the groups. Take your time and carefully consider the items to be sorted.
■ If you have questions during any point of the exercise, please do not hesitate to ask and I will do my best to
answer your questions. During the exercise, I ask you to “think out loud”, so as to better glean an understanding
of your thought process. Do you have any questions before we begin?“
○ After starting the session, we took note of the participant’s thinking process, card groupings and any questions or
comments that surfaced during the exercise.

Methods: Procedure
2/12-2/14
● Compiled data into one Xsort file
● Analysed data to discover how the navigation of the UM Interactive Media
website can be improved
○ Used Xsort program to generate distance matrixes and tree diagram
● Used our data to inform redesign recommendations
● Compiled all of our data into a report

Methods: Items (Total:60)
Application Submission Events Calendar Graduate Assistantship
Deadline
MFA Application Deadline Opportunities for Alumni Student Awards
Board Games Eye tracking Equipment Graduate Assistantships MFA Application Process Partnership Opportunities Student Projects
Cables & connectors Faculty Awards International Student
Financial Statement
MFA Core Classes Passport for International
students
Tablets & smartphones
Canelink Faculty Directory International Student
Transcript
MFA Electives Phone Number Tuition
Collaborating Institutions Additional Fees Internships MFA Program FAQ’s Portfolio Submission Twitter
Console Games Financial Aid Jobs MFA Required Courses Priority Deadline for
Graduate Assistantships
UI Design
Data Visualization Frances Wolfson Building Location Map MFA Requirements for
Application
Queso Undergraduate minor in interactive media
Donors Game Design LinkedIn Minor Core Classes Slack UX Lab
Email Github Mailing Address
Minor Programing Core
Classes
Social Impact Design UX Research
English Language Proficiency
Exams
Graduate Admissions MFA Admissions FAQ’s Newsletter Stein Office of Career
Services and Internships
Miami’s FAQ’s

Methods: Participants
Total number of participants: 16
Gender breakdown: 8 Males
8 Females
Country of residence:
14 reside domestically
2 reside internationally(CHINA)
Age breakdown:

Highest level of education achieved: 3 out of 16 participants were currently studying
Employment status: （5 out of 16 participants are students)
10 participant samples are currently employed
6 participant samples are currently unemployed

Time on average spent online (per day):
2 participants specified that they prefered mobile
phone for social media
Device(s) used most frequently to access the internet:

Familiarity with the University of Miami Interactive Media website:
10 participants were previously unaware of the website
6 participants were somewhat familiar with the website
Average time spent on card sort:
35min
Least amount of time spent: 15min
Most amount of time spent: 70min

Groups of Cards Sorting:

Data Analysis
After completing our card sorts we
compiled and analysed our data.

Data Analysis: Prioritized Categories across participants
● Groups related to the Admission process were critical to participants
● Courses or Academics were important to participants
● 6 participants did not classify any of their groups as unimportant
● Of the participants who did classify a group as unimportant 4 believed groups with awards were
unimportant and 7 believed groups with partnership opportunities or donors were unimportant
● Of the 16 participants, 14 believed the items related to the application process were critical
● Many participants also found items related to tuition to be critical
● Items related to academics and Jobs and Internships/opportunities were also most often found to
be important or critical

Data Analysis: Distance Matrix Across Participants
Item: “Donors” vs. all
● not matched together with 83% of items
Item: “Opportunities for alumni” vs. all
● not at matched together with 78% of items
○ Clear relationship with collaborating institutions,
opportunities for alumni, and partnership
opportunities.

Data Analysis: HCA/Tree
Diagram

Data Analysis: Unclassified Cards

Data Analysis: Interpretation of Data
Clear relationship between collaborating institutions, opportunities for alumni, and
partnership opportunities.
Most participants were unaware of Slack, Github and Queso
Items related to the application process were generally grouped together
Participants did not know where to group the Frances Wolfson Building
Board games and console games were grouped together with game design
Minor classes and MFA classes were grouped together
Contact information such as email address, phone number and mailing address and
location map were grouped together

Recommendations
Based on unclassified cards,
data analysis, distance matrix
and tree diagram.

Recommendations -Homepage
1. Highlight the focus area of the program: UI Design, Data Visualization and Game Design
2. To Increase potential target audience’s attractiveness, add content: Student Project, Student
Awards & Faculty Awards
3. Current students and faculty might have potential interest in participating in recent events,
add: Events Calendar
4. For visitors to visit our school: Location Map
Tree diagram shows close relations among these items:
0.0 0.2 0.4 0.0 0.2 0.4

Recommendations -Admissions
1. The key content should be the Application Process Information
2. International Student application information is necessary because of additional requirements
3. Convenient for potential target audience to search information about the program and
admission
0.0 0.2 0.4
0.0 0.2

Recommendations -Academics
1. The current “Minor Curriculum page”, “Programming Core Classes” and “Core Classes”
makes Participants feel confused. In the “M.F.A. Curriculum” page, the difference between
“Core classes” and “Required classes” overlaps.
2. To make these items more clear, it is better to simplify and clarify.
0.0 0.2

Recommendations -Tuition & Aid
1. Currently “Tuition & Fees” is under the
“Admissions” page, it’s easy to miss and
tree diagram shows participants didn’t put
this item under the “Admissions” group.
2. Distance matrix between Item “Tuition”
and Item “Graduate Admission” is around
0.7.
3. Assistantship is a kind of financial aid.
Tree diagram shows close relations
among these items:
0.0 0.2 0.4
0.0 0.2 0.4 0.6

Recommendations -About Us
1. Facilities should also include international building.
2. It would be better to categorize equipments into certain courses. Like physical computing, game design, console
game, etc.
0.0 0.2 0.4 0.6
0.0 0.2 0.4

Recommendations -Job & internships, Community
1. Participants tend to put jobs, internships and office for services in a group. What’s more, they
tend to put partnerships, donors and opportunities for Alumni in a group.
2. According to importance rank, around 7 people put items like donors, partnership
opportunities as unimportant.
0.0 0.2 0.4 0.6

Redesign -Jobs & Internships, Community

Recommendations -Footer
1. Since in the unclassified cards groups, the top three are Queso(6), Github(4), Slack(4), it’s
unnecessary to put these internal tools into the “Resource” group. They make people who are
not familiar with these tools feel confused.
2. Instead of using “Resource”, it is better to use “Social Media” for Twitter and LinkedIn.
Redesign -Footer

Demographic Questionnaire
1.What is your age range?
● 0-20
● 20-40
● 40-60
2.What is your gender?
● Female
● Male
● Prefer not to disclose
3.What is your country of residence?
● Domestic
● International
4.What is your highest education level obtained?
● Completed some high school
● High school graduate
● Completed some college
● Associate degree
● Bachelor's degree
● Completed some postgraduate
● Master's degree
● Ph.D., law or medical degree
5.What is your Employment Status?
Student
Unemployed
Employed
6.How much time on average, do you spend online per day?
● None
● Less than 2 hours
● 2-4 hours
● 4-6 hours
● over 6 hours
7.What device do you use most frequently to access the internet?
● Desktop/laptop
● Mobile phone
● Tablet

Questions Country of Residence What is your highest
education level achieved?
What is your
Employment
Status?
How much time on
average, do you
spend online per day?
What device do you
use most
frequently to access
the internet?
Are you familiar
with the University
of Miami Interactive
Media website?
P01 Domestic Ph.D Employed over 6 hours Laptop, mobile
phone
somewhat familiar
P02 International (China) Master's degree Unemployed over 6 hours Laptop, mobile
phone
previously unaware
P03 Domestic Ph.D Employed over 6 hours Desktop, laptop,
mobile
somewhat familiar
P04 International (China) Master's degree Unemployed over 6 hours Laptop previously unaware
P05 Domestic Bachelor’s Degree Employed Less than 2 hours Desktop somewhat familiar
P06 Domestic Associate Degree Student, Employed 2-4 hours Mobile somewhat familiar
P07 Domestic Bachelor’s Degree Employed 2-4 hours Mobile previously unaware
P08 Domestic Some college Employed 2-4 hours laptop previously unaware

Questions Country of Residence What is your
highest education
level achieved?
What is your
Employment Status?
How much time on
average, do you spend
online per day?
What device do
you use most
frequently to
access the
internet?
Are you familiar with the
University of Miami
Interactive Media website?
P09 Domestic Master's degree Employed 2-4 hours Mobile Phone previously unaware
P10 Domestic DMA in progress Student 4-6 hours Desktop/laptop previously unaware
P11 Domestic DMA in progress Student 2-4 hours Desktop/laptop previously unaware
P12 Domestic Ph. D/Medical
License
Employed Less than 2 hours Tablet previously unaware
P13 Domestic Bachelor's degree Unemployed Less than 2 hours Desktop/laptop somewhat familiar
P14 Domestic Master's degree Employed over 6 hours Desktop/laptop previously unaware
P15 Domestic Master's degree Employed over 6 hours Desktop/laptop previously unaware
P16 Domestic Bachelor's degree Unemployed Less than 2 hours Mobile phone somewhat familiar

Researcher
Packet
Prompt given to participants (after filling out the
questionnaire):
“Thank you for your willingness to participate in this study.
We appreciate your help in identifying the categories of
information that should be on the University of Miami
Interactive Media Website home page or second-level pages,
and what those categories should be called. We want to see
what groupings of cards make sense to you. Once you have
grouped the cards, you will name each of the groups. Take
your time and carefully consider the items to be sorted.
If you have questions during any point of the exercise, please
do not hesitate to ask and I will do my best to answer your
questions. During the exercise, I ask you to “think out loud”,
so as to better glean an understanding of your thought
process. Do you have any questions before we begin?“
Moderators were asked to document the following during their card sorting
sessions:
Total time of test:
Relevant observations relating to the time taken by participant.
Take note of the participant’s thinking process:
● Are they confident in their choices?
● Do they appear confused?
● Do they ask questions? What questions?
● Do they seem comfortable with the interface?
○ Pay attention to whether the participant is comfortable, if they seem
uncomfortable, let them take a break, get some water etc.
Take note of the card groupings:
● Are there any items left unclassified? If so, what is the reasoning behind this?
● How many groups are there by the end?
Take note of usable quotes (questions and comments that surfaced during the exercise).
Additional notes (body language, tone, preferred terminology, etc.)
Document the process when appropriate (pictures).
At the end of the session, thank the participant for participating in the study.
“Thank you for your patience and time to participate in our study today. We appreciate
your help.”

Observations
International students took longer to sort the cards, the average card sort taking 70 minutes
Teachers from UM took less time to sort the cards, the average card sort taking 30 minutes.
When participants first started the card sort they immediately looked for items that shared commonalities.
For example, they looked for items starting with “MFA” or ending with “Deadline”, “Submission” and
“Application”.
International students might have trouble understanding the meaning of some items. P1 and P4 felt
confused when they did not know the meaning of words. For example, P3 didn’t know what “Eye tracking”
was and P4 did not know what an assistantship is.

Observations
Items related to the application process were generally grouped together.
Most participants had few problems using Xsort.
What Is Queso? was a question that was often asked during card sorts.
Participants were unsure of what to do with the Frances Wolfson Building
Many participants were also unsure what Github is. Because of this it was often left as unclassified.

Participant Comments
“I Don’t Know What Canelink is”
“What the heck, Queso is cheese”
“Slack does not go anywhere to me”
“International student transcripts should go with the english proficiency exams”
“Queso? Is that just a word”
“What is the Wolfson Building? I don’t think most people would know what that is”
“The first thing I would want to look at is how to get in like application submission, application fees and MFA application process”
“There are so many things related to international students I am going to make an international category”
“To me it makes sense that all of the MFA things would go together”
I am going to add student projects to accomplishments because they are probably things being worked on now”
“I chose to put put everything you would need in the application process into an application process group”
” What does cables & connectors mean? Is for students or faculties to check out these items or is the equipment for course and
research? If they are equipment, there should be a category for physical computing equipment.”

Participant Comments
“Why there are items about smartphones and cable connectors? It’s so weird? Something like U print? Need to be download?”
“Why they have Wolfsen Building, UX Lab but they don’t add International Building?”
“What’s student project? Is it a display of students’ projects or is it a class assignment?”
“What’s Queso?”
“What’s Eye contracting equipment? A camera or a Eagle eye”
“Why this website don’t have links to other departments? Like PR, Communication and Motion pictures?”
“What’s Opportunities for Alumni?”
“What is social impact design? Is it a class?”
“What is student project? I don’t know how to categorize this item. Is a student works display or topics of your major?”
“What’s difference between Programing core classes and core classes?”
“It’s so weird. Why there is a event calendar here?”
“Jobs” don’t have anything to do with students.”

Participant 1: Demographics
Age Range: 40-60
Gender: Male
Country of Residence: Domestic
Level of Education Achieved: Ph.D
Employment Status: Employed
Time spent Online Per Day: Over 6 hours
Device used to access the internet most frequently: Both Laptop and Mobile phone
Familiarity with UM Interactive Website: Somewhat familiar

Programs & Research Admissions General Info
Current and Future
Students International Students Community Home Internal
Social Impact Design
Graduate Assistantship
Deadline
Frances Wolfson
Building MFA Electives Additional Fees Jobs Student Awards Queso
Board Games MFA Application Deadline Faculty Directory
International
Students
Undergraduate minor in
interactive media Donors Faculty Awards
Cables &
connectors
Student Projects MFA Application Process Miami's FAQ's Minor Core Classes
Opportunities for
Alumni LinkedIn Slack
Data Visualization Application Submission Location Map Tuition
Partnership
Opportunities Phone Number Github
UI Design Portfolio Submission
Classes
Collaborating
Institutions Twitter
Tablets &
Smartphones
Console Games Graduate Assistantships MFA Required Courses
Graduate
Admissions Canelink
UX Lab
MFA Requirements for
Application MFA Core Classes Mailing Address Email
UX Research
Priority Deadline for
Graduate Assistantships Financial Aid Newsletter
Game Design MFA Admissions FAQ's
Stein Office of Career
Services and
Internships Events Calendar
Eye tracking Equipment Internships MFA Program FAQ's
Participant 1: Group Titles and Items
Group label in light blue is a subgroup
of the group to the left

Critical
Financial Fees
Minor Interactive Media Program
Internal
Programs and Research
Important
Community
General Info
Unimportant
Participant 1: Group Importance

Participant 1: Card Sort Information
Date Conducted: 2/11/2016
Time Conducted: 1:54 pm
Length of Card Sort: 25 minutes
Number of Groups: 7 (sub groups: 1)

Age Range: 20-40
Gender: Male
Country of Residence: International (China)
Level of Education Achieved: Master's Degree
Employment Status: Unemployed
Device used to access the internet most frequently: Laptop and mobile phone
Familiarity with UM Interactive Website: Previously unaware

Homepage
Student
Information
Minor Interactive
Media Program
OffCampus
Collaboration
Jobs &
Internships
SOC Building
& Facilities UM Information
Information
Technology
Faculty
Information
Graduate
Assistantship
Financial
Fees
MFA Student
Coursework Unclassified
Twitter
International
Student Transcript
Undergraduate minor
in interactive media Donors Internships UX lab Events Calendar
Cables &
Connectors
Faculty
Awards
Priority
Deadline for
Graduate
Assistantships
Additional
Fees Board Games Github
MFA Admissions FAQÕs Email Minor Core Classes
Opportunities for
Alumni
Stein Office of
Career Services and
Internships
Frances
Wolfson
Building
Application
Submission
Tablets &
Smartphones
Faculty
Directory
Graduate
Assistantships
Financial
Aid UX Research Queso
MFA Application
Deadline Canelink
Minor Programing
Core Classes
Partnership
Opportunities LinkedIn
Eye tracking
Equipment Miami's FAQ's
Graduate
Assistantship
Deadline
Internationa
l Student
Financial
Statement
Portfolio
Submission Slack
MFA Application
Process Student Projects
Collaborating
Institutions Jobs Phone Number Tuition
Social Impact
Design
MFA Core Classes Student Awards
English Language
Proficiency Exams
Data
Visualization
MFA Electives
Passport for
International
students Mailing Address UI Design
MFA Program FAQÕs Location Map
Console
Games
MFA Required Courses Graduate Admissions Game Design
Application Newsletter

Critical
Homepage
Student Information
MFA Student Coursework
Financial Fees
Minor Interactive Media
Program
Important
Jobs & Internships
SOC Building & Facilities
Faculty Information
Information Technology
UM information
Offcampus Collaboration
Unimportant

Time Conducted: 2:37 pm
Length of Card Sort: 70 minutes
Number of Groups: 12

Age Range: 40-60
Gender: Female
Level of Education Achieved: Ph.D
Device used to access the internet most frequently: Desktop/laptop and mobile phone

MFA Courses
and Electives
Students and
Faculty
HomePage:
Learn About
Software and
Hardware
Subjects We
Teach
External
Relations Financial
Application
Process
International
Students
Contact
and
Location
Important
Top Level
Nav Links
Univ of Miami
General Unclassified
MFA Core Classes Student Awards
Software and
Hardware Github Console Games
Opportunities
for Alumni Additional Fees
MFA Application
Process
International
Student
Financial
Statement Canelink
Events
Calendar
Graduate
Admissions Queso
MFA Electives Student Projects
Subjects We
Teach
Eye tracking
Equipment
Data
Visualization
Partnership
Opportunities Financial Aid
MFA Requirements
for Application
Passport for
International
students Twitter
MFA
Program
FAQ's Miami's FAQ's
Minor Core
Classes Faculty Awards
Cables &
connectors Board Games Donors
Graduate
Assistantship
Deadline
Application
Submission
International
Student
Transcript
Mailing
Address Jobs
Minor
Programing Core
Classes Faculty Directory
Tablets &
smartphones Game Design
Collaborating
Institutions
Graduate
Assistantships
MFA Admissions
FAQÕs
English
Language
Proficiency
Exams Email
MFA Required
Courses Slack UI Design
Priority Deadline
for Graduate
Assistantships
Portfolio
Submission Newletter
Undergraduate
minor in
interactive media UX Research Tuition
MFA Application
Deadline LinkedIn
UX Lab Internships
International
Students
Phone
Number
Social Impact
Design
Stein Office of
Career Services
and Internships
Location
Map
Frances
Wolfson
Building
Group label in light blue is a subgroup
of the group to the left

Critical
MFA Courses and Electives
Student and Faculty
Subjects we teach
Financial
Application Process
MFA Program FAQ
Important
External Relations
Univ of Miami General
Important Top Level Nav Links
Unimportant

Time Conducted: 2:37pm
Length of Card Sort: 30min
Number of Groups: 9 (sub groups 3)

Age Range: 20-40
Gender: Female
Country of Residence: International (China)
Level of Education Achieved: Master’s Degree
Device used to access the internet most frequently: Desktop/laptop

Admission Application MFA Program Career Assistance Faculty
MFA Required
Courses Hyperlink Address
Application Financial Aid MFA Program FAQ's Internships Faculty Directory Tablets & smartphones Canelink
Frances Wolfson
Building
International Students MFA Admissions FAQ's Academic Track Jobs Awards Console Games Miami's FAQ's Location Map
Assistantship Portfolio Submission MFA Courses
Services and Internships Student Awards UI Design Contact
Graduate Assistantships Graduate Admissions Academic Track Faculty Awards UX Research Email
Deadline Tuition Data Visualization Board Games Twitter
Graduate Assitantships Addtional Fees Game Design Opportunities MFA Electives Mailing Address
International Students MFA Courses Opportunities for Alumni Eye tracking Equipment LinkeIn
Exams Minor Core Classes
Partnership
Opportunities Social Impact Design Phone Number
Classes
Collaborating
Institutions
MFA Required Courses UX Lab
MFA Core Classes Cables & Connectors
MFA Electives Github
Group label in light blue is a subgroup of the
group label in dark blue written above

Critical
Admission
MFA Program
Career Assistance
Contact
Faculty
Important
Opportunities
Assistantship
Hyperlink
Awards
Unimportant

Number of Groups: 9 (sub groups: 5)

Age Range: Over 60
Gender: Female
Level of Education Achieved: Bachelor’s Degree
Time spent Online Per Day: Less than 2 hours
Device used to access the internet most frequently: Desktop

Applications Admissions Links Classes FAQ Intl. Students Directions Opportunities Equipment Updates
Contributors Awards
MFA Application
Process
Graduate
Admissions Github MFA Core classes
MFA Program
FAQs
Intl. Student
Financial
Statement
Location
Map Internships
Cables &
Connectors Newsletter
Collaborating
Institutions
Faculty
Awards
MFA Application
Deadline Financial Aid LinkedIn
MFA Required
Courses
MFA
Admissions
FAQs
Intl. Student
Transcript
Frances
Wolfson
Building Jobs
Tablets &
Smartphones
Events
Calendar Donors
Student
Awards
Application
Graduate
Assistantships Queso MFA Electives Miami FAQs
Passport for
Intl. Students UX Lab
Partnership
Opportunities Board Games
Application Submission
Priority Deadline For
Graduate
Assistantships Slack Minor Core Classes
Stein Office
Console
Games
Portfolio Submission
Graduate
Assistantship
Deadline Twitter
Minor Programming
Core Classes
Opportunities
for Alumni
English Proficiency
Exams
Faculty
Directory Data Visualization
Tuition Game Design
Additional Fees UI Design
Mailing Address Social Impact Design
Phone Number UX Research
Email
Undergraduate Minor
in Interactive Media
Student Projects

Critical
Links
Classes
Applications
Admissions
Directions
FAQ
International Students
Opportunities
Important
Updates
Equipment
Awards
Contributors
Unimportant

Time Conducted: 10:51am

Age Range: 20-40
Gender: Male
Level of Education Achieved: Associate degree
Employment Status: Student, Employed
Time spent Online Per Day: 2 - 4 hours
Device used to access the internet most frequently: Mobile

Application and Admission
Info
Tuition &
Financial Aid Networking Assistantships Classes International Students Contact Misc.
Jobs &
Internships Social
Student & Faculty
Highlights
MFA Application Deadline Financial Aid
Opportunities for
Alumni
Graduate
Assistantships
Social Impact
Design
English Language
Proficiency Exams
Phone
Number
Miami FAQs Jobs Canelink Faculty Awards
MFA Admissions FAQs Additional Fees
Partnership
Opportunities
Graduate
Assistantship
Deadline Data Visualization
International Student
Financial Statement
Mailing
Address Location Map Stein Office Github Student Projects
MFA Application Process Tuition
Collaborating
Institutions
Graduate
Assistantships Game Design
Transcript Email
Frances
Wolfson
Building Internships LinkedIn Student Awards
MFA Core Classes Donors Console Games
Passport for
Faculty
Directory
Events
Calendar Newsletter
MFA Electives Board Games Queso
MFA Program FAQs UI Design Slack
MFA Required Courses UX Lab Twitter
Application UX Research
Minor Core Classes
Eye tracking
equipment
Minor Programming Core
Classes
cables and
connectors
tablets and
smartphones
Graduate Admissions
Undergraduate Minor in
Interactive Media

Critical
Application and Admission Info
Tuition and Financial Aid
Classes
Contact
Jobs and Internships
Assistantships
Networking
Social
Contact
Important
Misc.
Student & Faculty Highlights.
Unimportant

Age Range: 40-60
Gender: Male
Level of Education Achieved: Bachelor's degree
Time spent Online Per Day: 2-4 hours
Device used to access the internet most frequently: Mobile phone
Familiarity with UM Interactive Website: Previously Unaware

Social
Application And
Admissions
Financial Aid and
Tuition Classes Careers
Contact
Info
Student
Highlights
Intl. Student
Info
Faculty
Info Alumni
Student
Resources Equipment
Github Application Submission Financial Aid MFA Core Classes Jobs Email
Student
Awards English Exams
Faculty
Director
Opps. for
Alumni Canelink
eye-tracking
equipment
Slack Graduate Admissions Additional Fees MFA Electives Internships
Mailing
Address
Student
Projects
Intl. Student
Financial
Statement
Faculty
Awards
Collab.
Institutions
Events
Calendar UX Lab
Twitter MFA Admissions FAQ
Deadline MFA Required Courses Stein Office
Phone
Number
Intl. Student
Transcript
Partnership
Opportunities
Location
Map
Cables and
Connectors
MFA Application
Deadline Graduate Assistantships
Minor core classes
LinkedIn
Passport for Intl.
Students Donors Miami FAQs
Tablets and
smartphones
MFA Application
Process
Minor Programming
Core classes
Newsletter Board games
MFA Program FAQ
Tuition Game Design
Queso console games
Application
Social Impact Design
UI Design
Undergraduate
Minor, Interactive
Media
UX Research
Data Visualization

Critical
Application and Admissions
Financial Aid and Tuition
Classes
Contact Info
Faculty Info
International Student Info
Student Resources
Careers
Student Highlights
Alumni
Social
Equipment
Important

Age Range: 40-60
Gender: Male
Level of Education Achieved: Completed Some College
Device used to access the internet most frequently: Laptop
Familiarity with UM Interactive Website: Previously Unaware

Games Awards Assistantships Institutions Social Media Equipment Admissions Admissions (cont)
International
Students Classes Opportunities
Game Design Student Awards
Deadline Donors LinkedIn Eye tracking
Application
Submission
Minor programming
core classes
Intl. Student
Financial
Statement UI Design
opportunities
for alumni
Console Games Faculty Awards
Graduate
Assistantships
Collaborating
Institutions Queso
Cables &
connectors Email
Partnership
Opportunities
English Language
Proficiency
Exams UX Research Internships
Board Games
Graduate
Assistantships Github
Tablets &
Smartphones Additional Fees Faculty Directory Passport
Data
Visualization Stein Office
Slack Location Map
Frances Wolfson
Building
International
Student
Transcripts
Student
Projects Jobs
Canelink MFA Admission
FAQs Phone Number
MFA Program
FAQ Social Impact
Design Newsletter
Twitter
Mailing Address
Portfolio
Submission
MFA Required
Courses Miami FAQs
MFA Application
Deadline
Graduate
Admissions
Minor core
classes
MFA
Requirement
s for
Application
Events
Calendar
MFA Application
Process Financial aid
MFA Core
Classes Tuition
MFA Electives
Undergraduate
Minor Interactive
Media

Critical
Admissions
Classes
Opportunities
Assistantships
Social Media
Important
equipment
Games
Awards
Institutions
Unimportant

Age Range: 20-40
Gender: Male

Application Process Faculty Information MFA Process Student Hub Events Awards Graduate Link IT Link
Interactive Media
Classes
Application Submission Phone Number MFA Admission FAQ's Twitter Events Calendar
Frances Wolfson
Building Graduate Admissions UX Research
Undergraduate minor
in interactive media
English Language
Proficiency Mailing Address MFA Application Deadline Board Games Newsletter Donors Portfolio Submission UX Lab Minor Core Classes
Financial Statement Email MFA Application Process Github Miami's FAQ's Student Awards
Graduate Admissions
Collaborating
Institutions
Tablets &
smartphones
Tuition Faculty Directory MFA Core Classes Queso Location Map Faculty Awards Graduate Assistantships UI Design Cables & connectors
Additional Fees MFA Electives Student Projects
Partnership
Opportunities
deadline
Eye Tracking
Equipment Game Design
Passport for International
Students MFA Program FAQs Slack
Opportunities for
Alumni
Services and Internships Data Visualization
Minor Programming
Core Classes
Transcript MFA Required Courses Jobs Internships
Social Impact
Design Console Games
LinkedIn
MFA Requirement for
Application
Financial Aid
Canelink

Critical
Application Process
MFA Process
Graduate Link
Interactive Media Classes
IT Link
Student Hub
Faculty Information
Important

Number of Groups: 9

Age Range: 20-40
Gender: Male
Level of Education Achieved: Completed some postgraduate
Employment Status: Student

Info for Prospective
Students
Tools for Current
Students General Info Social Media
Degree Requirement
Info Non-Student Info Hardware Games UX
Student
Activity
Tuition Additional Fees
Mailing
address Slack MFA Core Classes Opportunities for Alumni
Cables &
connectors Board Games UX Lab
Student
Awards
Deadline Faculty Directory phone number LinkedIn MFA Electives Donors
tablets &
smartphones Game Design UX Research
Student
Projects
Passport for
International students location map Twitter MFA Required Courses Internships
Eye tracking
Equipment
Console
Games
MFA Admissions FAQ's Financial Aid
events
calendar
Classes
MFA Application Deadline Queso newsletter
Undergraduate minor in
interactive media Collaborating Institutions
Graduate Assistantships Email Miami's FAQ's Jobs
Application Submission Canelink
Partnership
Opportunities
Application
International student
transcript Faculty Awards
Graduate Admissions
international student
financial statement
English Language for
Proficiency Exams
MFA Application Process

Critical
Info For Prospective Students
Tools for Current Students
Degree Requirement Info
General Info
Non-Student Info
UX
Important

Age Range: 20-40
Gender: Female
Level of Education Achieved: Completed some postgraduate
Employment Status: Student

Admissions and Financial Aid Courses Communications
Contact Information and
Frequently Visited Pages
Opportunites, Awards,
and Partnerships
For International
Students
Tuition MFA Core Classes Frances Wolfson Building Cables & connections Email Interships
Transcript
Financial Aid MFA Electives Game Design Tablets & smartphones Phone Number
Services and Interships
Passport for Internation
Students
Graduate Admissions MFA Required Courses Github UI Design Events Calendar Jobs
English Language
Proficiency Exams
Graduate Assistantship Deadline Minor Core Classes LinkedIn Data Visualization Location Map Opportunities for Alumni
Graduate Assistantships Minor Programming Core Classes Newsletter Console Games Miami's FAQ's Partnership Opportunities
International Student Financial
Statement
Undergraduate minor in interactive
media Twitter Board Games Mailing Address Faculty Awards
MFA Admissions FAQ's student Projects UX Lab Queso Faculty Directory Student Awards
Application Canelink Social Impact Design Slack Donors
MFA Application Deadline UX Research Collaborating Institutions
MFA Application Process Eye Tracking Equipment

Critical
Admissions
Courses
Contact Information
Frequently Visited Pages
Communications
Opportunities, Awards, and
Partnerships
For International Students
Important

Age Range: 40-60
Gender: Male
Level of Education Achieved: Ph.d/Medical License
Device used to access the internet most frequently: Tablet

Admissions International Students Academics Outreach
Financial Aid and
Tuition Stay Informed Classes
Facilities &
Equipment
Current
Students Awards
Graduate Admissions
Financial Statement
MFA Program
FAQ's
Collaborating
Institutions Tuition Miami's FAQ's UI Design UX Lab
Stein Office of
Career
Services and
Internships
Student
Awards
Application
students MFA Core Classes Jobs Financial Aid Events Calendar UX Research
Eye Tracking
Equipment Location Map Faculty Awards
Graduate
Assistantships
Transcript
MFA Required
Courses Internships Additional Fees Email
Social Impact
Design
Cables &
connectors Canelink
Graduate
Assistantships
English Language
Proficiency Exams
Undergraduate
minor in interactive
media
Opportunities for
Alumni LinkedIn Game Design
tablets &
smartphones
Portfolio
Submission
Graduate
Assistantships Deadline
Minor
Programming Core
Classes
Partnership
Opportunities Phone Number Data Visualization
Frances
Wolfson
Building
Student
Projects
Minor Core
Classes Donors Mailing Address Console Games
MFA Application
Process MFA Elective Twitter Board Games
MFA Admissions FAQ's Newsletter
MFA Application
Deadline

Critical
Admissions
Academics
Financial Aid and Tuition
Outreach
Current Students
Classes
Important

Age Range: 40-60
Gender: Female
Level of Education Achieved: Bachelor's Degree

Social
Media
U
Research
Minor
Opportunities Hardware
Information Graduate Information Interactive Media Info Miami
Contact
Information
Achievemen
t Awards
Donors &
Partnership
Opportunities Unclassified
Twitter
UX
Research
Minor
Programing
Core Classes
Tablets &
Smartphones
Transcript Graduate Assistantships
Frances Wolfson
Building MFA Program FAQ's Financial Aid Phone Number
Faculty
Awards Donors Queso
LinkedIn UI Design
Minor Core
Classes
Cables &
Connectors
Student Financial
Statement Internships
MFA Required
Courses
Deadline Tuition Mailing Address
Student
Awards
Partnership
Opportunities Slack
Github UX Lab
Passport for
International Students Graduate Admissions MFA Electives
Undergraduate Minor
Miami's
FAQ's Email
Opportunities
for Alumni Additional Fees
English Language
Proficiency Exams
MFA Application
Process Social Impact Design
Application
Submission Location Map
Collaborating
Institutions
MFA Admissions
FAQ's
Eye Tracking
Equipment Newsletter Jobs
MFA
Requirements for
Application Data Visualization Events Calendar
MFA Core Classes Portfolio Submission Canelink
MFA Application
Deadline Student Projects
Faculty
Directory
Game Design Console Games
Stein Office of
Career Services
and Internships
Board Games

Critical
Interactive Media
Info Miami
Contact Information
Graduate Information
International Student Information
U Research
Minor Opportunities
Important
Donors & Partnership
Opportunities
Hardware
Achievement Awards
Social Media
Unimportant

Age Range: 20-40
Gender: Female

About Us Tech Stuff Minor
International
Students
Student
Work MFA Admissions Jobs and Internships Faculty Graduate Assistantships Cost Work With Us Unclassified
LinkedIn
Cables and
Connectors
Minor Programing
Core Classes
English Language
Proficiency Exams
Student
Projects MFA Core Classes Internships
Faculty
Awards
Deadline Tuition
Opportunities For
Alumni Canelink
Twitter
Eye Tracking
Equipment
Undergraduate Minor
Financial Statement
Student
Awards
MFA Program
FAQ's Jobs
Faculty
Directory Graduate Assistantships Financial Aid
Partnership
Opportunities
Email
Game
Design Minor Core Classes
Passport for
Portfolio
Submission
MFA
Requirements for
Application
Graduate Assistantships Additional Fees
Collaborating
Institutions
Location Map
Console
Games
MFA Required
Courses Donors
Frances Wolfson
Building UX Lab
MFA Application
Deadline
Miami's FAQ's Queso
MFA Application
Process
Events calendar UI Design MFA Electives
Phone Number Slack
MFA Admissions
FAQ's
Newsletter
Board
Games
Application
Submission
Mailing Address Github
Graduate
Admissions
UX Research
Social
Impact
Design

Critical
About Us
Cost
MFA Admissions
Jobs and Internships
Minor
Faculty
Tech Stuff
Important
Work With Us
Student Work
Unimportant

Time Conducted: 10:30am

Age Range: 20-40
Gender: Female

Programs Home Page MFA Program Graduate Admissions
Minor in Interactive
Media Be Involved
Tuition and
Financial Aid Achievements
International
Students
Career
Resources
Learning
Areas
On-Campus
Resources
Github
Phone
Number
MFA Admissions
FAQ's
Undergraduate Minor
Opportunities
for Alumni Tuition Faculty Awards
Passport for
International
Students Jobs
Cables &
Connectors
Frances
Wolfson
Building
Slack LinkedIn
MFA
Requirements for
Application Graduate Assistantships
Minor Programing
Core Classes
Partnership
Opportunities
Additional
Fees
Student
Awards
International
Student Financial
Statement Internships
Tablets &
Smartphones UX Lab
Queso Email
MFA Application
Process Graduate Admissions Minor Core Classes
Collaborating
Institutions Financial Aid
Student
Projects
International
Student Transcript
Stein Office of
Career
Services and
Internships
Console
Games
Mailing
Address
MFA Application
Deadline
Deadline Donors UX Research
English Language
Proficiency Exams Board Games
Twitter MFA Electives Application Submission
Social Impact
Design
Location
Map
MFA Core
Classes Miami's FAQ's
Eye Tracking
Equipment
Faculty
Directory
MFA Program
FAQ's Portfolio Submission UI Design
Events
Calendar
MFA Required
Courses
Data
Visualization
Canelink Game Design
Newsletter

Critical
Home Page
MFA Program
Minor in Interactive Media
Graduate Admissions
Tuition and Financial Aid
Achievements
Career Resources
Important
Programs
Be Involved
On-Campus Resources
Learning Areas
Unimportant

Age Range: 40-60
Gender: Female
Level of Education Achieved: Bachelor's Degree

Alumni
Opportunities Classes
Graduate Student
Opportunities Course Work Foreign Student Applications Application Process Unclassified
Donors
Social Impact
Design Graduate Assistantships
Minor Programing
Core Classes
International Student Financial
Statement MFA Application Process Newsletter
Frances Wolfson
Building
Collaborating
Institutions Game Design Internships
MFA Required
Courses International Student Transcript Financial Aid Application Submission Queso
Opportunities for
Alumni Board Games Portfolio Submission MFA Core Classes
Students Tuition
Application Github
Partnership
Opportunities
Data
Visualization Student Projects Minor Core Classes
Exams Graduate Admissions Location Map
MFA Electives UX Research Faculty Directory
Priority Deadline for Graduate
Assistantships
Console Games LinkedIn Miami's FAQ's Email
UI Design
Deadline MFA Application Deadline Events Calendar
Twitter Student Awards Mailing Address MFA Program FAQ's
Tablets &
Smartphones
Services and Internships Additional Fees Faculty Awards
UX Lab Phone Number
Cables &
Connectors
Undergraduate Minor in
Interactive Media
Eye Tracking
Equipment MFA Admissions FAQ's
Slack Canelink

Critical
Application Process
Foreign Student Applications
Graduate Student Opportunities
Course Work
Alumni Opportunities
Classes
Important

Number of Groups: 6

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