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- 1. THE POWER OF A BRAND One of the few competitive advantages left. 1
- 3. “People can copy what we do, but not who we are.” Martin Daley, Head Of People, Virgin Blue 3
- 4. Brand or Bland? It’s your call. 4
- 5. It’s stage 1 of message development 5
- 6. You register a business. You build a BRAND. 6
- 8. A brand is an emotional attachment 8
- 9. 9
- 11. The Branded House 11 Branding Model #1
- 12. The Power House 12 Branding Model #2
- 13. The House Of Brands 13 Branding Model #3
- 14. The downside of building a brand 14
- 15. 15
- 16. The upside of building a brand 16
- 17. It’s what the top end of town does 17
- 19. A healthy brand gets everyone singing from the same song book 19
- 20. A healthy brand provides meaning 20
- 21. Your Brand 21
- 22. 22
- 23. A healthy brand is confident 23
- 24. A healthy brand saves you money 24
- 25. A healthy brand can make you money 25
- 27. A healthy brand connects 27
- 28. A healthy brand provides a competitive advantage 28
- 30. Healthy brands have the ‘attractor factor’ 30
- 31. It’s all about creating an emotional attachment 31
- 32. Building a brand is not about bloody big budgets 32
- 34. TOUCH POINTS Any point, both tangible or intangible, where someone comes in to contact with your business. 34
- 35. Touch Points Stationary Newsletter Office Layout Advertising Presentations Employment Criteria E-Mail Signatures Logo Design & Usage Brochures Direct Marketing Invitations Merchandise Website Phone Answering Internal Meetings Client Entertainment Your Busine ss Promotional DVD Press Releases Reports Programs Signage Cards 35
- 36. THE POWER OF A BRAND One of the few competitive advantages left. 36
- 37. Questions? 37