For a discussion with Nashville-area nonprofit leaders about why focusing on Generation Y is crucial for their future.

1. Connecting With Gen Y: Communication Strategies for the Coming Generations Sam Davidson President, CoolPeopleCare.org

2. Generation Y Millennials Born after 1980 76 million Collaborators Access Work/Life Balance Engagement

3. From Gen Y to GenWhy?

4. Gen Why? It’s about the future of your fundraising. In its first year, Causes raised $2.5 million on Facebook and MySpace. Generation Y currently controls more than $211 billion in spending power.

5. Gen Why? It’s about the future of your clients. According to the Corporation for National and Community Service, the growth rate of college student volunteers (approximately 20%) is more than double the growth rate of all adult volunteers (9%). In 2005, approximately 30.2 percent of college students volunteered, exceeding the volunteer rate for the general adult population of 28.8 percent.

6. The future of your organization depends upon it. Gen Why? It’s about the future of your workplace. According to Deloitte and Touche, over 1/3 of our work force will need to be replaced in the next 20 years. According to the Bridgespan Group, nearly 640,000 new senior managers will be needed in the nonprofit sector in the next 10 years.

7. From GenWhy to Gen Why Not?

8. Companies Started During a Downturn “… a weak economy is not the time to cut back on communicating with your existing and potential customers.” – Dr. Jeff Cornwall, Director of the Center for Entrepreneurship, Belmont University

9. Start the conversation Make the commitment Find the champion