1. Instructions Look at each image and think about how it makes you feel or think. Take your first reaction..your “gut” feeling about it. Then score your perception according to this scale: 7 – love it, it’s cool, excellent 6 - pretty good 5 – good 4 –neutral – not good or bad, no reaction really 3 – “so-so” 2 – bad 1 – pretty bad 0 - hate it, it’s terrible Each slide is timed, so you only have a few seconds to mark your score – this is to make sure you go for just your “gut” reaction. Click to proceed to the first slide.

2. Brand “A”

3. Brand “B”

4. Brand “C”

5. Brand “D”

6. Brand “E”

7. Brand “F”

8. Brand “G”

9. Brand “H”

10. Brand “I”

11. Brand “J”

12. Brand “K”

13. Brand “L”

14. Brand “M”

15. Brand “N”

16. Brand “O”

18. Please enter your numbers on the google spreadsheet. http://spreadsheets.google.com/ccc?key=pvjvciggvZWqyp170425uMA&hl=en

19. Then, please answer these questions in the discussion forum on Panthernet:What kinds of feelings and thoughts ran through your mind as the images appeared? Did you remember something? Did you see other things in your mind? Can you explain your perceptions, or are they just there? How do you think you acquired these perceptions? Do you think the marketing people have been successful? What values can you associate with some of these brands? Explain.