Is the name of your business, product or service good enough? Or should you consider a change? This simple 10 point quiz can help you decide.

1. Is Your Name Good Enough?
Is the name of your company, product or service good enough?
Take the NameFlash™ Ten Point Name Evaluation and see how it stacks up!
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2. Is Your Name Good Enough?
The next 10 slides have a simple question about your brand name.
If you can answer the question with a definitive "Yes" then you score one point.
If you answer the question with "Maybe or No" then score 0 points.
At the end add up your points to see how many points out of ten you gave your name.
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3. Is Your Name Good Enough?
1. Is your name easy to pronounce, read and spell?
Acid test: If you say the name to someone, they can say it back correctly and can then write it correctly after hearing it.
Failure: You are always spelling the name to others or correcting pronunciation.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
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4. Is Your Name Good Enough?
2. Is your name simple and concise?
Acid test: Can the average person understand the name and “get it?” One syllable is great. Two syllables are good. Three are
acceptable. Four is getting long.
Failure: Only insiders get the name. Five or more syllables are usually deadly.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
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5. Is Your Name Good Enough?
3. Is your name legally available from a trademark standpoint; does it have domain name options?
Acid test: Do not mess around with this one; seek the advice of a qualified trademark attorney.
Failure: You invest money in a name that later proves to be unavailable.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
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6. Is Your Name Good Enough?
4. Is your name differentiated versus competition in the category?
Acid test: Does your name sound like your competitor’s name? Would the average person confuse the two?
Failure: Put your name on your competitor’s product and see if it looks OK.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
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By Mark Prus
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7. Is Your Name Good Enough?
5. Does your name feel like part of the family; does it reflect the history of the company and/or its other brands?
Acid Test: Does the name sound like something your company would introduce? Are there cues that acknowledge the history?
Failure: Names that appear to be random often go away or get modified in some manner.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
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8. Is Your Name Good Enough?
6. Is your name is easy to remember?
Acid test: Test your “day after recall” with some members of the target audience. Make sure they can pronounce and spell it
correctly the day after hearing it.
Failure: People cannot remember it or constantly pronounce it incorrectly.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
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By Mark Prus
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9. Is Your Name Good Enough?
7. Does your name deliver the idea or concept behind the product; or convey something real and specific about the product?
Acid test: If you ask people “what does this name mean” and people play back the idea behind the product, you may have a
winner.
Failure: People think the name sounds like a very different concept.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
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By Mark Prus
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10. Is Your Name Good Enough?
8. Is your name immediately likeable; does it feel comfortable right away?
Acid test: People smile when they hear it or say “that’s a great name” without thinking about it.
Failure: People have no reaction (they are probably too polite to tell you how bad it is).
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
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By Mark Prus
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11. Is Your Name Good Enough?
9. Is your name rich in associations; does it have depth and complexity of meaning for the target audience?
Acid test: Like tasting a fine wine, a name that is rich in associations will get people thinking about different ways the name
“works.”
Failure: People say “that’s nice” or just give passive feedback.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
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12. Is Your Name Good Enough?
10. Does your name impact the senses? Does it generate positive emotional impact or create a mental picture?
Acid test: You feel something when you hear the name. People react to it.
Failure: Names that are boring, flat, or uninspired don’t get talked about.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
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By Mark Prus
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13. Is Your Name Good Enough?
TOTAL POSSIBLE = 10 POINTS.
IF YOU SCORED:
9 - 10 points: Your name sounds like a winner!
7 - 8 points: Your name is good, but can you do better?
4 - 6 points: Your name is average. Try harder!
Under 4 points: Please go back to the drawing board!
Copyright 2015 PlanMark™ and NameFlash™
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14. Is Your Name Good Enough?
For More Branding Help Read My Book:
The Science of Branding: 20 Proven Ways To Make Better Branding Decisions
http://www.amazon.com/dp/B00TBOL6YA
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15. Is Your Name Good Enough?
For Help With Your Branding
Visit http://www.NameFlash.com
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