2. Founded - 1886 ( Asa Griggs Candler )
Headquarters – Atlanta, Georgia, U.S
Operational Reach – 200+ Countries
Key People – Muhtar Kent(Chairman & CEO)
Products - More than 3300+ brands
worldwide

3. History of Bottling in India
• 1950 - Coca-Cola bottling plant opens in New Delhi
• 1958 - Concentrate plant opens in India
• 1973 - 22 bottling plants operate in 13 states
• 1977 - Coca-Cola and 38 other companies
withdraws from Country in 1978
• 1992 - Re-enters India

4. Continued……
Key People - Atul Singh, President & CEO, India
and South West Asia
Head Office - Gurgaon, Haryana
Products -

5. Product mix
1. Product Sizes

6. 2. Product Varieties

7. 3. Packaging
1) Identifies the brand.
2) It conveys descriptive and persuasive
information
3) It facilitates product transportation &
protection
4) Assist at home storage

8. The Next Generation Packaging

11. 4. Product Innovation
Coca-Cola for Two: Sharing Can Doubles the Happiness

12. Price Mix
• List price
• Discounts
• Credits to traders.

13. Place Mix
Distribution network

14. Coca-Cola India Develops Solar-Powered
Coolers for Rural Areas

15. Coke2home.com

16. Promotion Mix
Coca-Cola India and NDTV join hands to launch the "Support
My School" Campaign, a movement for Healthy, Active and Happy
schools

18. Advertisement

19. Sales Promotion