Gillete

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Gillete

  1. 1. “ STRATEGIC MANAGEMENT” <ul><li>To: Dr.Banashree Dey </li></ul><ul><li>TEAM MEMBERS </li></ul><ul><li>1.Vinay </li></ul><ul><li>2.Amresh </li></ul><ul><li>3.Ankit Kumar Yadav </li></ul><ul><li>4.Amit </li></ul><ul><li>5.Sangram </li></ul>
  2. 2. “ GILLETTE IS THE GLOBAL LEADER IN MALE TOILETRIES PRODUCTS”
  3. 3. INTRODUCTION <ul><li>The company established by King C. Gillette on 28 September 1901 in Boston. </li></ul><ul><li>Initially it was American Safety Razor Company. </li></ul><ul><li>The invention of Razor was patented in 1904. </li></ul><ul><li>In 1952, its name changed to The Gillette Company. </li></ul><ul><li>In India, co. established on 9 th February 1984, in Rajasthan as Razor Blades and Shaving Systems </li></ul><ul><li>Jointly promoted by House of Poddar Enterprises and Gillette co. </li></ul><ul><li>Now it is called as Gillette India Ltd. </li></ul><ul><li>Chairman of GIL. Is Shri S.K.Poddar and Managing Director is Shri </li></ul><ul><li>Zubair Ahmed. </li></ul><ul><li>The board has ten members, two of them are foreign nationals. </li></ul>
  4. 4. Mission and Vision of Gillette <ul><li>Mission. </li></ul><ul><li>The Gillette Co. is a globally focused consumer products marketers that seeks competitive advantage in quality, value-added personal care and personal use products. We are committed to building shareholder value through sustained profitable growth. </li></ul><ul><li>Vision. </li></ul><ul><li>“ To build total brand value by innovating to deliver consumer value and customer leadership faster, better and more completely than our competition”. </li></ul>
  5. 5. PRODUCT RANGE Gillette has a healthy product line which also shows its innovation. 1. It has good range of Razors like- Mach3, Atra Plus, Twin blade, Sensor Excel, good news disposable twin blade etc. 2. Gillette introduced its revolutionary technology as DEODORANTS in 1960. 3. It introduced shaving cream in1940, then after shaving gels, shaving foams.
  6. 6. PRODUCT RANGE cont’d. 4.Acquired Oral-B Lab Inc. in 1984 and jumped in dental instruments. 5.‘Daisy,’ a shaver for women(1974). 6. Duracell Ultra Powercheck AA batteries. 7. Cosmetics (1974).
  7. 7. CORE VALUES <ul><li>Achievement </li></ul><ul><li>Integrity </li></ul><ul><li>Collaboration </li></ul>
  8. 8. INDIAN MARKET SHARE FOR BLADES & RAZOR (2008) 55% 25% 9%` 11% Gillette Wilkinson Sword BiC LOCAL BRANDS
  9. 9. TOTAL INDIAN MARKET SHARE. DURACELL PRODUCTS SHAVE PRODUCTS <ul><ul><ul><ul><ul><li>India. % </li></ul></ul></ul></ul></ul><ul><li>Toiletries 64 </li></ul><ul><li>Shave Products 25 </li></ul><ul><li>Duracell Products 11 </li></ul>TOILETRIES
  10. 10. COMPETITORS (GLOBAL) <ul><li>In </li></ul><ul><li>Razors Schick </li></ul><ul><li>Wilkinson </li></ul><ul><li>American Safety Razor </li></ul><ul><li>Pens Papermate </li></ul><ul><li>Bic </li></ul><ul><li>S T DuPont </li></ul><ul><li>Tooth Brush Colgate </li></ul><ul><li>Unilever </li></ul><ul><li>Other local brands </li></ul><ul><li>Batteries Panasonic </li></ul><ul><li>Kodak </li></ul><ul><li>Maxell </li></ul><ul><li>Energizer </li></ul>
  11. 11. STRATEGY ADOPETED BY GILLETTE INDIA <ul><li>Focus on core competencies </li></ul><ul><li>Focus on branding across price line </li></ul><ul><li>Innovation of disposable razor-Gillette presto </li></ul><ul><li>Product specific advertisement </li></ul><ul><li>Brand coverage </li></ul><ul><li>Prioritizing product lines and focusing on profitable lines </li></ul>
  12. 12. FUTURE PLANS OF GILLETTE INDIA Gillette India plans to import the complete range of alkaline batteries from Duracell units worldwide while continuing to focus on the premium blades and shaving systems market Planning to conduct a ‘Dentist Education Awareness Programme’ to explain the benefits of power toothbrushes. It includes providing better oral hygiene and superior cleaning compared to the manual brush. Gillette India plans to aggressively increase its business over the next few years by introducing more products into the Indian market at various price point
  13. 13. SWOT <ul><li>STRENGTH a. World’s No 1 in the shaving sector. b. Strong and innovative history c. 5 billion dollar brands d. Strong R& D team e. Known for its Guy’s products. F. Aggressive Advertising </li></ul>
  14. 14. <ul><li>WEAKNESS a. No existence in developing countries like china b. Expensive Brand Maintenance </li></ul><ul><li>OPPORTUNITY a. Has a feel of the women’s shaving market b. Greater brand recall Power c. Changing Societal Attitudes Changing Societal Attitudes </li></ul>
  15. 15. <ul><li>THREATS </li></ul><ul><li>a. Too many local players coming up with cheaper products b. P&G + GILLETTE c. Growth in Substitutes </li></ul>
  16. 17. Financial progress <ul><li>JUN 09 </li></ul><ul><li>Net worth 490 cr </li></ul><ul><li>Investments 00 cr </li></ul><ul><li>Net current assests 399cr </li></ul><ul><li>Total assests 490cr </li></ul>
  17. 18. P & G to buy Gillette
  18. 19. <ul><li>Issues </li></ul>
  19. 20. Thank You
  20. 21. Queries

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