IIM Ranchi - Sankalp Competiton

1. SANKALP
NET IMPACT CASE STUDY COMPETITION
Case Study Topic: INNOVATIVE APPROACH OF A RURAL SCHOOL
Team Name Name Email Id’s Contact Number
spark
Sriju Nair sriju.nair2015@sims.edu +91 8390937944
Mini K.V mini.k2015@sims.edu +91 9594338720
“Education is the doorway to the wider world and an exposition on rural infrastructure is incomplete without an assessment of the extent to which we have been able to open this
door for the children of rural India”-Michael Ward

2. CONCLUSIONSOLUTION-2ISSUE 2SOLUTION 1ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL 1/10
Hamid Hassan High School(HHHS)
• Hamid Hassan High School (HHHS)
• Founded: 16th January 2010
• Location: 20 Kms away from Ranchi
• Founder: S. Shadab Hassan
Key Initiatives
• REACH2teach
• Volunteer2teach
• Volunteer2teach-Global
• Bless a Child
• Medical health checkup camp
• LIVE Classrooms
Ranchi District : Census 2011 data
Population: 2,914,253 (Male:51.2% , Female:48.7%)
Literacy rate: 76.06% (Male:84.26% , Female:67.44%)
Particulars Rural Urban
Population% 56.86% 43.14%
Average literacy 67.81% 86.55%
Male literacy 78.63% 91.24%
Female literacy 56.68% 81.47%
Sex ratio 971 921
Child percentage(0-6) 15.13% 11.97%
Source: http://www.census2011.co.in/census/district/113-ranchi.html
32620 villages in Jharkhand
21386 schools in Jharkhand
506 health centers in Jharkhand
As on 26th March 2013

3. HHHS INITIATIVES
• Free medical health check up camp
every year for students and family
• Free measles vaccination camp
• Free dental camp
PROBLEMS FACED
• Lack of awareness for routine
health checkup
• Financial constraints of people
CONCLUSIONSOLUTION-2ISSUE 2SOLUTION 1ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
HEALTH AWARENESS PROGRAMMES
2/10
80per cent of Jharkhand lives in rural areas
12,000 of the 32,630 villages are Tribal-dominated
Local Languages as the only means of communication
Source : http://www.openthemagazine.com/article/nation/the-miseducation-of-jharkhand-s-children

4. CONCLUSIONSOLUTION-2ISSUE 2SOLUTION 1ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
Project “Ashaayein” - 6 STEPS TO SPREAD HEALTH
“Women Self Help
Groups”
Forming self help
groups / tapping an
already existing one
with village women for
Micro financing
+promotional activities
(Refer Annexure 1)
“Benefit from Govt.
programs”
Taking benefits from the
governments programs for
rural development . Eg.
Tribal welfare funds , SGSY
3/10
“Tie up’s with banks”
Tie-ups with banks to assist
with loans for carrying out
the operations for the
medical check at villages.
“Corporate Tie-up’s”
For start up operations the
requisite fund can be taken
from the corporates
“10 Rs to change a
life ”
Self help Group members
will contribute 10 Rs per
week for a particular period.
(Refer Annexure 2)
1 2
3
4
5
“Mobile Marketing”
Collectmobile information
from village persons and
contact them whenever
there is any health check
up initiative taking place.
6
“Mobile connectivity in
6000 villages by December
2013”
-TOI,OCT 22,2013
SHG
12%per annum
2%permonth
Bank
Profit of remaining
interest amount in
SHG group fund

5. CONCLUSIONSOLUTION-2ISSUE 2SOLUTION 1ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
Decorate the Van and promote
the health check up details by
outdoor advertising(through
vans)
4/10
EACH
ECALL
EACTR
Potential Influencers of village
Doctor’s connect
HELLO STUDENTS
Connect with doctors online on
social networking sites and make
them involve with the health
related campaigns and encourage
participation from doctors on the
same. Refer Annexure 3
Assign “rural influencers” for
spreading awareness about the
campaign.

6. SCHOOL
VILLAGE 2
VILLAGE 1
VILLAGE 3
VILLAGE 4
10
Kms
5 Kms
7 Kms
6 Kms
1. Due to the lack of financial support and low cash inflow the school is
neither able to afford to purchase a school bus nor hire it on rent.
2. With the growing awareness about education, the school has started
facing issues in getting the numerous new kids wanting come to HHHS
from as far as 10 kms
3. HHHS EXPERTISE
• Limited Vans
CONCLUSIONSOLUTION-2ISSUE 2SOLUTION 1ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
TRANSPORTATION PROBLEM
5/10
Assumption : During our primary research ,it has
been noted that the H.H.High School has been
successful in owning a school bus for student
transportation . Our solution is inclusive of this
assumption
(Refer Annexure 4)

7. 7
Tie up’s with corporates to raise financial
support for transportation facility. Eg. Tie
up’s with Tata for providing vehicles for
transportation.
Pitch amount – INR 1,47,500/-
In cities like Mumbai we have BEST bus
for ladies only in the morning at office
hours.
Similarly we can tie up with the state
public transport system and get a free to
and fro trip twice a day. One in the
morning and other in the evening.
CONCLUSIONSOLUTION-2ISSUE 2SOLUTION 1ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
3 steps to tackle with transportation problem
1. Corporate Tie up’s
2.Tie up with state public transport
• Belong to Ratu Chati village, 15 km away from
Ranchi
• Won gold medal in the 2010 Commonwealth
games and also conferred with Arjuna Award.
• Face of state’s sanitation department
• Past social contributions : brand ambassador of
Tata steel campaign , CRPF brand ambassador
BENEFITS?
• Wider reach for the campaign
• Recognition
• Convincing ease to corporates
WHY DEEPIKA KUMARI??
SPORTSFORSCHOOL
3.Face of the Initiative
For further details -
6/10

8.  Attract people for mass
immunization
 Motivate people to vote
“yes” on a certain issues
 Motivate people to
donate blood
 Motivate women to take a
pap test
(Refer Annexure 3)
Cognitive campaigns
 Explain the nutritional
value of different foods
 Explain the importance
of conservation
Action campaigns Value campaigns
 Alter ideas about abortion
 Change attitudes of bigoted people
 Explain the benefits in compelling terms
and through “street play in villages”
 Develop attention – grabbing message
and media
 Consider an education-entertainment
approach
 Demotivate cigarette
smoking
 Demotivate usage of hard
drugs
 Demotivate excessive
consumption of alcohol
 Change attitude towards the
girl child
Behavioural campaigns
EACHONETEACHONE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
CAUSE RELATED MARKETING
CONCLUSIONSOLUTION-2ISSUE 2SOLUTION 1ISSUE 1ABOUT THE CASE
7/10

9. ROAD MAP FOR PRIORITY ACTION
Planning and financing
CONCLUSIONSOLUTION-2ISSUE 2SOLUTION 1ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
Management strengthening
Tie up state Govt and other NGO
Cause related marketing
2 MONTHS
1 MONTHS
5 MONTHS
1 MONTHS
Impact analysis
1 MONTHS
PLANNING AND FINANCING
 Addressing verticality in health programmes
and Planning for full spectrum of health
services.
 linkages with NABARD and helping them for
promoting marketing of goods produced by
SHGs so that a sustainable source of income
generation could become a reality of life for
SHGs' poor members.
MANAGEMENT STRENGTHENING
 Strong integration and collaboration with
various village council like – “Panchayati Raj”
and various village influencer.
 Fully staffed programme management
support units at different areas,
 Selection of staff and members to key
positions such as head of initiative at the
district and block level .
 Forming self help groups with village women to
spread information through different campaigns
 Strengthening of ASHAs
AVAILING FACILITIES WITH
DIFFERENT COLLABORATION
 Take initiative with various NGO and
expanding training capacity through
partnerships with NGOs
 Financial assistance from State Govt for
creation of Rural Infrastructure/ under
RIDF
 Tie-ups with hospitals to assist in the medical
check at villages
 Setting up ties with different corporate for
funding in medical treatment.
CAUSE RELATED MARKETING
 Campaign for a cause.
 Involving doctors into health check up
campaign through social websites .
IMPACT ANALYSIS
 Monitor the campaign and its impact on
people.
 Monitor the impact of footfall on event(
health check up event )
Refer Annexure 5
8/10

10. CONCLUSION IMPACT
1.Self help groups in village with women to spread information on health
check ups to be conducted at HHHS and also to spread awareness about
health.
2. Avail benefits from the state government through programs like
Swarnjayanti Gram Swarozgar Yojana for rural development and from other
Coorpetive for funding purpose .
3. Initiate and promote cause related marketing to create an impact and
spread information to the rural people about the various rights and facilities
which they are authorized to avail by the government
4. Tie up’s with corporates to raise financial support for transportation
facility and also Tie up with state public transport for routine trip to and fro
nearby location
5. Connect with doctors online on social networking sites and make them
involve with the health related campaigns and encourage participation
from doctors on the same.
• Wider Reach and Easy convincing
• Absence of language barrier
• Leveraging the benefits from existing SHG
hold
• Financial support from government
• Easy convincing
• Fringe benefits for support for the cause
• Support for cause
• Easy influence on students as doctors act as
influencers
• Financial support from corporates for the
project
• Easy convenience for students
• Spreading awareness
• “Precaution is better than cure”-working on
this motto will help to influence people
9/10

11. THANK YOU
10/10

12. Annexure 1 – Village Analysis
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13. Rs. Per
person
No. of
people Per week Per month for 6 months
10 40 400 1600 9600
Annexure 2 –SHG working
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14. Annexure 3 -Report About availing new hospital service
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15. Annexure 4 - Location Analysis
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16. Annexure 5 -Marketing through Facebook
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