Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure.

1. Influencer Marketing
1) Influencer Marketing Objectives
a) Marketing- Social Media Followers and Engagements, Website/Blog Traffic, App
Downloads
b) Sales- Endorsements (Advertise our product), Their Testimonials, Photos with our
product, Special Offers- Christmas Sales
2) Find Influencers-
a) Using Google Search Operators like site:instagram.com "digital marketing"
b) Using Instagram- Using #ad #sponsored
c) Using Youtube- Search “digital marketing tutorial” Filter- View Count, Channel
d) Using Agency-
https://www.chtrbox.com/
https://socioinfluencer.com/
https://www.blogweet.com/
https://imagency.com/
e) Using Networks-
https://shoutcart.com/
https://www.tribegroup.co/
https://famebit.com/
3) Access (Narrow Down) Influencers- Reach, Engagement, Content
Reach:
Reach-Followers Following Ratio,
No of Real Followers- Check Profile Photo, Content (posts)
Profile
Activity
Engagement: At least 2-3% (for Instagram), At least 1-2% (for Youtube)
https://phlanx.com/engagement-calculator
Likes
Comments
Shares
Views
Engagement Rate
Engagement Rate for Youtube= likes/views X 100 = 2540 / 250000 X 100=
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2. Content:
Quality- Are they posting blurry photos? Video Should be High Quality
Originality- Should be original image
Suitability- Should be from same niche
Frequency- How frequently they post
Experience- How experienced is influencer? Any previous project?
4) Contact Influencers:
Greeting
Complement
Purpose
Enquiry
Message Example: Hi, we absolutely love your account and that you help upcoming digital
marketing institutes to notice. We’re interested to selling our courses to your audience.
Would you be interested in promoting us on your account? If so, please let us know your
prices per post.
5) Confirm Promotion Term:
a) Type-Image, Video, Story, Link
b) Quantity- 1 or more posts? Do AB Test
c) Content- Provided or Created by them?
d) Time- Best Day and Time… Based on their accounts Analytics, Ask for their accounts
analytics screenshot
e) Duration- 4-12 Hours
6) Confirm Payment Term:
a) Shout-for-Shout- Free exchange of promotions between parties
b) Shoutouts- Influencer is provided with a Gift, Commission or discount codes or Payment
c) Negotiation-Message- ‘Since this is my first post, give me some discount.’
7) Pay Influencers:
Using Cheques or Payment Gateways
8) Manage Promotion Launch- Check Social Media Profiles with All Contents and Images are
high resolution, Check Website, Blogs and App, Communication with Influencers, Reply to
comments
9) Assess Promotion: Check Likes/Shares of posts, Compare result with previous promotion,
ROI, Future Modeling

3. 10) Optimize your performance:
When promotion finishes, you will get…
New Followers
New Leads
New Email Subscribers
We should send them…
Targeted content
Display Ads
Emails and offers