Full article now available at http://www.netmagazine.com/features/10-common-ux-mistakes-startups-make-and-how-avoid-them ‘How can I improve the user experience of my website/app?’. A frequently asked question and one that doesn’t have a standard response. Thankfully there are some steps you can follow to ensure that a customer’s experience of your product is a positive one. Here I’ll be highlighting some common mistakes we regularly come across that can easily be avoided.

1. 10 common user
experience mistakes
startups make
(and how to avoid them)
Laurence McCahill
Digital Product Designer, Spook Studio

2. http://www.flickr.com/photos/quinnanya/3588989219/

3. IMPROVE PRODUCTS

4. HAďY
http://www.flickr.com/photos/crazyunclejoe/686220770/
CUSTOMERS

5. TRANSFORM YOUR
BUSINEĒ
http://www.flickr.com/photos/safari_vacation/5961260280/

6. POSITIVE PR
=FRĄ MARKETING
http://www.flickr.com/photos/safari_vacation/5961260280/

10. http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg

11. WHAT UX
CAN’T SOLVE

12. CRAďY
PRODUCT
http://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg

13. PđR
http://www.flickr.com/photos/xracz/1172356402/
TEAM

14. 1

15. GREAT EXPERIENCE,
WRONG PRODUCT

19. 2

20. DOING IT Tđ LATE
(AND HALF-HEARTEDLy)

25. STRATEGY
STARTUP
DREAM TEAM
design technology

26. 3

27. NO CLEAR
VALUE PROPOSITION

30. 4

31. LACK
OF FOCUS

34. 5

35. NOT ENOUGH OBSERVATION
‘IN THE WILD’

36. THE $300M BUēON
http://www.flickr.com/photos/lucamascaro/4642288538/

37. 6

38. FORMS
FROM HEĎ

41. 7

42. LEēING DEVELOPERS
WRITE COPY

47. 8

48. NO STORY,
NO PERSONALITY

54. 9

55. TECHNOLOGY AS
A BAĔIER

58. 10

59. LAUNCHING Tđ SđN
(OR Tđ LATE)

62. STEALTH MODE

63. IN SUČARY
(HOW TO GET IT RIGHT)

64. BUILD THE RIGHT PRODUCT
BEFORE THE PERFECT ONE

65. INVOLVE UX EARLY
IN THE PROCEĒ

66. HAVE A CLEAR
VALUE PROPOSITION

67. FOCUS, FOCUS, FOCUS

68. TEST & REFINE
WITH USERS

69. MAKE FORMS FUN

70. MICROCOPY IS
YOUR FRIEND

71. DEVELOP A
PERSONALITY

72. MAKE TECHNOLOGY
HUMAN

73. SHIP IT
(& START LEARNING)

74. spookstudio.com