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They live-stream and co-create
Gen Z gravitate to live-streaming
media, such as Twitch and Ustream.
Two-way live-streaming and video-
conferences (think: FaceTime and
Skype) are their preferred ways to
communicate.
41
Source: JWT Intelligence
#1live-streaming platform in
the world is Twitch, which
features live video
gameplay, news and chat

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