2. MILLENNIALS
Also known as ‘Generation Y’ or the ‘Net
Generation,’ are the demographic cohort directly
following Generation X
Are generally the children of baby boomers and
older Gen Xers
The net generation of 1970s to early 1980s starting
birth years and mid 1990s to early 200s as ending
birth years
This generation tends to use gadgets like
cellphones, laptops, tablets, computers, and many
4. MILLENNIALS
In the United Kingdom, a 2013 poll found that Millennials
were more open-minded than their parents on controversial
topics
In 2013, a Pew Research Poll found that 84% of Generation Y
favored legalizing the use of marijuana
In 2014, the same research center issued a report revealing
that Millennials in adulthood are detached from institutions
and networked with friends
Concerning beliefs on ethical issues, most millennials of every
religion, race, and ethnicity support access to affordable
contraception according to a study
56% of people ages 18-35 say that in some situations,
choosing to have an abortion “is the most responsible
ETHICAL OUTLOOK
AND CULTURAL
IDENTITY
5. MILLENNIALS
Some authors describe Millennials’ approach to social
change “as pragmatic idealism” with a deep desire to
make the world a better place, combined with an
understanding that doing so requires building new
institutions while working inside and outside existing
institutions”
Millennials are also labeled as the “Boomerang
Generation or ‘Peter Pan generation,’ because of their
perceived tendency to delay some rites of passage into
adulthood for longer periods than most generations
before them and for living with their parents for
ETHICAL OUTLOOK
AND CULTURAL
IDENTITY
6.
7. FILLENNIALS
a term used to denote the Filipino Millennials
Fillennials’ generation is commonly characterized
by increased use and familiarity with
communications, media, and digital technologies
Described as the selfie generation and followers of
social media
Increased use and familiarity with communications,
media, and digital technology
8. FILLENNIALS
Another spelling variation: Filennials
Social media opened their eyes that traditional
media such as TV, movies, radio and print are no
longer the source of information
Filinnials are usually spendthrifts
It must be noted though that there are also good
attitudes that millennials possess among them are
their political and social astuteness
Compared to other generations, millennials have
their say about issues, are more involved with
9. FILLENNIALS
Value authenticity
Wants to be rewarded for their loyal
Favor word-of-mouth
recommendations
Tech-savy
Pay for experience
Socially conscious
Carefully consider prices
CHARACTERISTI
CS
10. 3 separate effects on why there’s a difference in
attitudes between generations:
Life cycle or age – differences brought by the
influence of their life cycle or age
Period – event, situations, and broader social
forces affecting everyone
Cohort – group of individuals having shared
experiences growing up which influence and
develop their attitudes or behaviors
11. The Difference of Fillennials from
Millennials
• According to the survey of a global study called, The
Truth About The Youth, Filipino Millennials differ from
other countries’ Millennials when it comes to:
• Closeness to family;
• Activeness on social media; and
• Perception of social responsibilities
• These differences stem from the fact that the unique
history and economic, political, and social conditions in
the Philippines shaped the Fillennials.
12. When facing ethical
Challenges:
Baby Boomers Millennials
Strongly adhere to
their own beliefs and
values
“When I was your
age…” statement
Follow through on
what their religion
stands for or the
tradition
Open-minded and
accepting
Thinking out of the box
Multi-view
Takes on the Internet to
express their sentiments
Loves freedom
Interested in and cares
about what is happening
on their community
13. Issue #1: Same-sex
Marriage
Baby boomers take an opposing view on this
issue. They don’t support this because, for them,
marriage is between a man and a woman.
Supporting it will destroy the sanctity of marriage
and a break of tradition.
On the other hand, Millennials take an agreeable
approach on this issue. They support that
everyone, regardless of gender, must have the
right to marriage.
14. Issue #2: Pre-marital
Sex
Baby boomers and Millennials have engaged in pre-marital
sex, but it’s the Millennials who are more accepting of it than
Baby boomers, according to a 2015 survey on Sexual
Behaviors in America. In 1970s, 29% said “nothing is wrong
with it at all”. It increased to 42% by 1980s, 49% by 2000s,
and 58% between 2010 and 2012.
On the Philippine setting, again, tradition, upbringing and
religious views may differ the stance of Filinnials. However,
POPCOM said that 30% of youngsters ranging from 15-19 yrs
old, have engaged in premarital sex by 2017. Mostly of this is
15. According to an article from MSU
Online, there are ways how to act
and react when faced by unethical
conduct or ethical dilemma
without losing your own ethics:
1) Repeat back and clarify.
2) Ask questions.
3) Focus on someone’s best
interests.
4) Suggest an alternative.
5) Escalate.
6) Blow the whistle.
7) Leave, if necessary.
Do’s and Dont’s when
speaking up:
Do…
a) Question your
assumptions.
b) Gain perspective.
c) Have a conversation.
Don’t…
a) Forge ahead without a
plan.
b) Make accusations.
16. Know your
Ethics.
oEthics isn’t the only way to define what the ‘best’
decision might look like.
oMaintaining your own ethical awareness and
practicing sound judgment are essential as you
decide what steps to take in dealing with ethical
dilemmas.
oEthics is the process of questioning, discovering
and defending our values, principles and purpose.
It’s about finding out who we are and staying true