1. SHAWN PATRICK PALS
Art Director | Graphic Designer
5932 Queen Avenue South | Minneapolis, MN 55410
h p://shawnpals.carbonmade.com | spals@comcast.net | 612.558.7401

2. SHAWN PATRICK PALS
5932 Queen Avenue South | Minneapolis, MN 55410
h p://shawnpals.carbonmade.com | spals@comcast.net | 612.558.7401
Objective
To be part of a team of creative professionals that are fiercely determined to develop killer ideas and have the
passionate drive to fulfill their visions.
Experience
Art directed projects that required creativity and innovative ideas. Handled tasks related to design, illustration
and concept development for various promotional projects for clients. National campaign experience. Managed
press checks and art directed photo shoots. Provided art direction and guidance for production artists. Strong
understanding and formal training in graphic design principles such as Typography, Color Theory, and Composition.
A solid portfolio showcasing a variety of work.
Proficiencies
Highly skilled in Photoshop, Illustrator, In Design, Quark XPress and Microso Office Suite.
Employment History
April 2003 - Present | Best Buy Co., Inc. | Art Director
Provide visual design as well as guidance for business teams through implementing and designing identity for new
businesses. Work with cross-functional teams: Product Management, Traffic, Marketing, Account, etc. within the
advertising department as well as stakeholders across all the business units in Best Buy to develop global designs and
design guidelines. Researching, evaluating and implementation of new design trends. Assist in defining the strategic
goals and accompanying business challenges of proposed creative projects.
Key Projects:
• Branded, launched and supported the marketing and advertising for the Best Buy Musical Instruments Store.
From pilot location to become the second largest musical instruments retailer in the United States.
• Art directed and designed the Best Buy Racing program for the 2007 and 2008 NASCAR Nextel Cup Series.
Responsible for logo design, car paint scheme, driver and pit uniforms, and all supporting marketing collateral.
• Designed and supported the launch of Best Buy exclusive releases including: Usher, Tom Pe y, Christina Aguilera,
Rolling Stones, Mariah Carey and Justin Timberlake all of which received platinum sales status.
• Concept and design team of the 2007 “Wrap Up the Wow” Holiday Campaign. Holiday reported record sales.
• Design and layout for the weekly insert with a circulation size of 55 million.
January 2003 - April 2003 | Pa erson Dental Company | Graphic Designer {Creatis}
Visual design (layout, look and feel) for dental equipment catalog. Initialized and solidified company’s visual image by
providing strong creative execution.
August 2001 - January 2003 | The Musicland Group | Graphic Designer {Aquent}
Managed multiple, concurrent projects in different stages. Provide design and concepts for several marketing devices.
April 1999 - August 2001 | AlphaGraphics | Graphic Designer
Provided design solutions and strategy rationales to various clients. Worked with project management to determine
milestones and deliverables, assessing creative needs.
January 1996 - April 1999 | Globe-Gaze e | Graphic Designer
Responsible for designing newspaper advertising variety of clients

3. SHAWN PATRICK PALS
5932 Queen Avenue South | Minneapolis, MN 55410
h p://shawnpals.carbonmade.com | spals@comcast.net | 612.558.7401
References
“Shawn is a very dedicated, responsible and detail-oriented art director. He’s the guy that sweats all the
details. Something that I loved when I managed him because not only did it indicate how much he was into
the job but set forth a pa ern of responsibility for each subsequent project which, frankly, allowed me to
not have to micro-manage. When people talk about “team players” they really have no idea what that really
means until they run into a guy like Shawn. Then it’s like, ah, yeah, of course that’s what they mean. He has a
great competitive spirit which in this business is an asset and definitely complements his well-oiled
conceptual and design skills.”
Ma Maly, Associate Creative Director/Brand Manager, Best Buy Co., Inc.
“Shawn is a talented art director with an amazing eye for detail. As a writer, I always enjoyed working with
him because he holds the work to his high personal standards, and I knew that every project would feature
smart, break-though design. Shawn is passionate about what he does, and his enthusiasm for creative work
inspires those around him.”
Travis Christie, Assoc. Creative Director , Best Buy Co., Inc.
“Shawn is an extremely talented art director, and is someone who I really enjoyed working with throughout
my tenure at Best Buy. Not only is Shawn an exceptional creative talent, he is also a hard worker, total team
player, and has a positive a itude. I look forward to having the chance to work with Shawn again in the
future.”
Jesse Simon, Account Supervisor, BBDO Minneapolis
“Working with Shawn is always great! He loves what he does and it is apparent in the detail and energy he
puts into the concepts and designs he presents. His a ention to detail makes him a great partner in
collaborating to make each project the best it can be. All this with a smile and a great sense of humor makes
working with Shawn a pleasure.”
Kim O’Banion, Print Production Services, Best Buy Co., Inc.