1. MY SPECIFIC JOB ROLE WITHIN
THE ARLEY HALL EVENT
Assistant Marketing Manager
2. HIERARCHAL STRUCTURE
For my job role I was
Assistant Marketing
Manager it was my job to
work with the Marketing
Manager to create a
marking and advertising
campaign that was
effective and well
executed. It also had to
meet the design brief of
the client (Arley
Hall/Event Manager.
3. MAIN POINTS OF MY JOB ROLE /
HOW I BEGAN
Working from the design brief from the Event Manager I began to research
into what was needed or what skills were required to be a Assistant Marketing
manager.
I found this very useful website that listed all the key elements and
requirements of a professional AMM.
This website was very useful as it helped me
broaden my knowledge of the job role as I had
never done this type of role before and everything
was quite new to me.
However by going through this list I was able to see
how it related to the event we planned to put on at
Arley Hall.
4. INITIAL STAGES
In the initial stages of my job roll I worked with the Marketing Manager by considering who our
target audience were and how we were going to inform them of our event. Using research we had
both gathered we decided that our target audience were middle aged to old age people who had
an interest in classical music or wanted to support a wonderful cause. Going from this we spoke
in various meetings with the rest of the Event Management team to decide what the theme and
style of advertising campaign would be and how the audience would gain information and
understanding of what the event included as we did not want to attract the ‘wrong’ audience. We
decided to use the colour scheme of Arley Hall as well as traditional classical/period composition
styles to come up with a simple yet aesthetically pleasing design that could be easily transferred
from tickets to posters and so on.
There were also many stages of our design that we presented to the team so they could give feed
back.
