The document provides summaries of various design projects Sara Jelinek completed for her studies including: 1) A brand concept board for The GAP representing its image, merchandise, and target market. 2) A merchandising and marketing package for a fictional company using various materials to represent its business and target audience. 3) A magazine layout created in InDesign demonstrating visual design principles and a consistent mood. 4) A forecasting project researching trends for Spring 2010 for women aged 20-25, correlating nature photos with designs. 5) An invitation for a fictional company's launch party presenting all necessary information in its brand's style and concept. 6) Visual merchandising layouts created during employment

1. sara jelinek

2. BRAND CONCEPT BOARD
For this assignment, I was required to develop a
design board in Photoshop representing the (1)
image, (2) merchandise, and (3) target market of
my designated brand, the GAP. It was also
required that the board appropriately
communicated the brand, merchandise and
target market.

4. MERCHANDISING & MARKETING
PACKAGE
For this assignment, I used
Illustrator to develop a group of
merchandising and marketing
materials for a fictional company.
As a total package, the materials
needed to represent the business
and allow viewers to recognize
the type of target market and
products it represents.

8. InDesign Magazine
This assignment required that I use my skills in
Photoshop, Illustrator and InDesign. The purpose
was to create a magazine that was visually
attractive and followed basic design principles
while maintaining a consistent mood.

14. FORECASTING PROJECT
The purpose of this assignment was to forecast
trends for Spring 2010. I was required to
research the micro and macro environments for
my target market (women 20 to 25). Correlation
between pictures of nature and the designs was
also required.

16. INVITE
For the project, I was required to create and
invitation for a fictional company trying to
persuade consumers to come to our launch
party. It was important to present all the
information needed while maintaining the feel
and concept of the brand and it’s designs.

18. ZOTCIS ATTIRE VISUAL
MERCHANDISING
I worked at Zotcis Attire for a few years and
had the chance to do some visual
merchandising for promotions and regular
layouts. These photos are just of few of the
layouts I created while employed there.

23. Sara Jelinek
710 Harris Ave
Manhattan, KS
620.842.2083
saramjelinek@gmail.com