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Arch. Cristina
UAP, PIEP, CREB

www.spacef0rms.ph

By
graduate of University of the Philippines, School of
Architecture and Technology Management.
She lectures on Real Estate Property Development
and conducts industry training seminars on real
estate
market
feasibility
analysis
and
development.
She is an architect and urban planner, and works
extensively with the top developers in the country.
www.spacef0rms.ph
Concept

SITE Selection
preliminary market FEASIBILITYstudy
preliminary PLANS & specifications
mortgage / financing
final market feasibility STUDY
www.spacef0rms.ph
Developing the CONCEPT

technical plans & specifications
Project COSTS

financial analysis
RISK Analysis
Construction
Marketing and Selling


www.spacef0rms.ph
CONCEPT
www.spacef0rms.ph
The real estate developer must first have an IDEA,
usually based on:

experience in the market place,
or intuition about a residential real

estate development that he/she
believes the market demands.
www.spacef0rms.ph
SITE SELECTION
www.spacef0rms.ph
define the market area
Looking for potential sites
SITE SELECTION & EVALUATION
OFFER

www.spacef0rms.ph
… travel with an easy heart and happy
expectations…

FEASIBILIT Y
www.spacef0rms.ph
Engage an independent real estate expert
Market research
demand analysis
An accurate preliminary analysis of demand is critical
to the market feasibility of any project.

existing and planned project competition
if the existing competing developments that are
available > the forecasted demand, then the
developer should not pursue the project.

www.spacef0rms.ph
PLANS
www.spacef0rms.ph
Engaging an architect / env. planner
Preliminary technical plans
road layouts, preliminary designs, number of lots, etc.

Preliminary cost estimates
including financial analysis using DCF

Coordination with planning authorities
If a zoning change is necessary, it should be coordinated for
review and approval early in the development process.
www.spacef0rms.ph
FIN ANCING
www.spacef0rms.ph
Engaging an architect / env. planner
preliminary market feasibility study
preliminary plans and specifications
Project description
proposed mortgage loan terms and
conditions
financial statement
resume showing the developer’s experience
FEASIBILIT Y
www.spacef0rms.ph
After securing a mortgage loan
commitment,
detailed analysis of the population
demographics
existing and potential competitors
Supply and demand analysis
Est. lot absorption & prices
www.spacef0rms.ph
www.spacef0rms.ph

FIN AL
PLANS
final technical drawings

for the roads, the structures, exact legal descriptions
of each lot, the plating and staking of the lots, as
well as any engineering drawings regarding earth
moving, and utility layouts
COORDINATION with contractor and

utility companies
close the development loan

to acquire the property, and begin construction of
the roads, utilities, and lots
www.spacef0rms.ph
COS T
ES TIMATES
www.spacef0rms.ph
Direct costs

land acquisition costs, engineering costs,
construction costs, and marketing costs.
Indirect Costs
professional and consultancy fees – such as
market feasibility analysis and appraisal, legal
and accounting fees, and financing costs
*contingency fund for unexpected additional costs.
www.spacef0rms.ph
FIN ANCIAL
AN ALYSIS
www.spacef0rms.ph
Shows the PV of the cash outflows &

inflows, and the project NPV

thru the DCF, the development project can be
objectively assessed as attractive or not.

www.spacef0rms.ph
RISK AN ALYSIS
www.spacef0rms.ph
primary risk - marketing risk or the risk of

xx lots per quarter at the average xx price
per lot.
additional risks such as development
costs overruns, bad weather, increased
interest rates, labor strikes, and others.
*breakeven point analysis
www.spacef0rms.ph
CONS TRUCTION
www.spacef0rms.ph
Even during the initial phases of the
development, it’s advisable to
coordinate with Contractors
Utility companies
authorities
www.spacef0rms.ph
MARKETING
www.spacef0rms.ph
Promotion, marketing and sales
An in-house marketing salesperson or
local real estate brokerage firm can
conduct the sale of lots
In either case, the sales commissions are a
marginal expense and should be considered in the
financial forecasts.
www.spacef0rms.ph
CONCLUSION
www.spacef0rms.ph
Real estate development can be very

exciting, requires you to be creative, but
can be profitable.
there are real risks associated with real estate
development because risks and returns are
directly related, and expected high returns
usually indicate high risks
Large developments that require huge initial
development costs and longer absorption periods
are considerably more risky than smaller
developments
… stop searching forever, happiness is
sitting next to you…

Arch. Cristina Ang
+63 917 792 6322
www.spacef0rms.wordpress.com
www.facebook.com/spaceforms.ca
www.spacef0rms.ph

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How Real Estate Developers Turn Dust to Cash

  • 1. Arch. Cristina UAP, PIEP, CREB www.spacef0rms.ph By
  • 2. graduate of University of the Philippines, School of Architecture and Technology Management. She lectures on Real Estate Property Development and conducts industry training seminars on real estate market feasibility analysis and development. She is an architect and urban planner, and works extensively with the top developers in the country. www.spacef0rms.ph
  • 3. Concept SITE Selection preliminary market FEASIBILITYstudy preliminary PLANS & specifications mortgage / financing final market feasibility STUDY www.spacef0rms.ph
  • 4. Developing the CONCEPT technical plans & specifications Project COSTS financial analysis RISK Analysis Construction Marketing and Selling  www.spacef0rms.ph
  • 6. The real estate developer must first have an IDEA, usually based on: experience in the market place, or intuition about a residential real estate development that he/she believes the market demands. www.spacef0rms.ph
  • 8. define the market area Looking for potential sites SITE SELECTION & EVALUATION OFFER www.spacef0rms.ph
  • 9. … travel with an easy heart and happy expectations… FEASIBILIT Y www.spacef0rms.ph
  • 10. Engage an independent real estate expert Market research demand analysis An accurate preliminary analysis of demand is critical to the market feasibility of any project. existing and planned project competition if the existing competing developments that are available > the forecasted demand, then the developer should not pursue the project. www.spacef0rms.ph
  • 12. Engaging an architect / env. planner Preliminary technical plans road layouts, preliminary designs, number of lots, etc. Preliminary cost estimates including financial analysis using DCF Coordination with planning authorities If a zoning change is necessary, it should be coordinated for review and approval early in the development process. www.spacef0rms.ph
  • 14. Engaging an architect / env. planner preliminary market feasibility study preliminary plans and specifications Project description proposed mortgage loan terms and conditions financial statement resume showing the developer’s experience
  • 16. After securing a mortgage loan commitment, detailed analysis of the population demographics existing and potential competitors Supply and demand analysis Est. lot absorption & prices www.spacef0rms.ph
  • 18. final technical drawings for the roads, the structures, exact legal descriptions of each lot, the plating and staking of the lots, as well as any engineering drawings regarding earth moving, and utility layouts COORDINATION with contractor and utility companies close the development loan to acquire the property, and begin construction of the roads, utilities, and lots www.spacef0rms.ph
  • 20. Direct costs land acquisition costs, engineering costs, construction costs, and marketing costs. Indirect Costs professional and consultancy fees – such as market feasibility analysis and appraisal, legal and accounting fees, and financing costs *contingency fund for unexpected additional costs. www.spacef0rms.ph
  • 22. Shows the PV of the cash outflows & inflows, and the project NPV thru the DCF, the development project can be objectively assessed as attractive or not. www.spacef0rms.ph
  • 24. primary risk - marketing risk or the risk of xx lots per quarter at the average xx price per lot. additional risks such as development costs overruns, bad weather, increased interest rates, labor strikes, and others. *breakeven point analysis www.spacef0rms.ph
  • 26. Even during the initial phases of the development, it’s advisable to coordinate with Contractors Utility companies authorities www.spacef0rms.ph
  • 28. Promotion, marketing and sales An in-house marketing salesperson or local real estate brokerage firm can conduct the sale of lots In either case, the sales commissions are a marginal expense and should be considered in the financial forecasts. www.spacef0rms.ph
  • 30. Real estate development can be very exciting, requires you to be creative, but can be profitable. there are real risks associated with real estate development because risks and returns are directly related, and expected high returns usually indicate high risks Large developments that require huge initial development costs and longer absorption periods are considerably more risky than smaller developments
  • 31. … stop searching forever, happiness is sitting next to you… Arch. Cristina Ang +63 917 792 6322 www.spacef0rms.wordpress.com www.facebook.com/spaceforms.ca

Editor's Notes

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