2. 02 VIDERE GLOBAL - COMPANY PROFILE 2014/15 VIDERE GLOBAL - COMPANY PROFILE 2014/15 03
The annual energy
potential from solar
energy is 23,000
TWy. Energy potential
from total recoverable
reserves of coal is 900
TWy. For petroleum,
it’s 240 TWy; and for
natural gas, it’s 215
TWy. Wind energy’s
yearly energy potential
is 25–70 TWy.
Photovoltaic systems
produce net clean
electricity for more
than 95% of their
lifetime.
23,000
95%
The German
Aerospace Center
calculates that by
2025, solar plants in
Africa could export up
to 60 billion kilowatts
of electricity to Europe
each year - by 2050,
that figure could go up
to 700 billion.
700,
000,
000,
000
3. 04 VIDERE GLOBAL - COMPANY PROFILE 2014/15 VIDERE GLOBAL - COMPANY PROFILE 2014/15 05
A Brief history
of VIDERE GLOBAL
The Management Team
and their experience
CRAIGMORGAN
Moved to the UK in 2006 afterworking in
South Africa for 7 Years in the
construction industry then travelled
Europe, USA and Australia working in the
construction Industry. Having grown up,
extensivelyworking and travelling in
Southern African countries he has built a
good network and understanding of the
market, people and politics.
He has built a successful business that is
nowworking in the Commercial and
Industrial Energy Efficiency, Renewable
Energy and M&E sectorwith blue chip
companies, councils and the NHS.
Position and Roles:
Director
Market & Product Research, Sales,
Business Development and Network
Creation
n Create sales into Africa
n Create networks for access to market
for current and future products
n Find partners and distributors
for products
n Use existing contacts to create
opportunities
STEPHENBLACK
Steve has over 15 years experience in the
mechanical, electrical and renewables
sector in the UK and holds several
electrical qualifications. He has a proven
track record designing, specifying,
installing and maintaining a wide range
of domestic, commercial and industrial
electrical and renewables projects.
Ranging from a 2kw domestic solar PV
system to a 750kw industrial PV system
and a full design, specification, installation
and project management of an industrial
LED retrofit project of 1000+ lights for a
blue chip company. He has extensive
experience in putting together business
cases for renewable measures and
understands the importance of effectively
showing carbon savings, ROI, and
payback periods on this type of project.
Position and Roles:
Director
Technical Product Development
n Technical electrical expertise
n Product sourcing and development
n System design
ANDYSMITH
Trained as a designer in Information
Graphics and Editorial Design, he was
awarded a scholarship at the Poytner
Institute. Following a number of posts
working in America within the newspaper
industry he moved back to the UK taking
up a post as an Information Graphic
designer for an interactive e-learning
company focused at the medical and
pharmaceutical markets.
Working his way to Creative Director he
was head hunted to join a creative
agency as a Director overseeing the
design team and helping steer the
business strategy for growth. He leads
the agency’s design teams with a focus
on all aspects of brand management, the
development and implementation of
creative communications and marketing
strategies, building the agencywith an
impressive client roster including The
WildlifeTrusts, Royal Horticultural Society,
AkzoNobel and Belhaven Brewery.
Position and Roles:
Director
Communication Marketing
n Marketing
n Branding
n Social media
n Business development
n Network creation
n Use existing contacts
to create opportunities
MICHAELWILLIAMS
Michael has over 24 years experience in
global business, building up a vast
network and working in many sectors
including professional audio, football and
import/export. Activities include business
development, logistics, marketing,
procurement and sales.
He has built up a wide range of skill sets,
developing many areas and aspects of
business and these are underpinned by
moralistic, friendly, honest, and
respectful business practises. Michael
has experience in communicating and
negotiating up to Presidential and Prime
Ministerial levels.
Position and Roles:
Director
Logistics Exports
n Procurement and sourcing
n Exports and duties
n Create sales into Africa for renewable
products
n Business development
n Network creation
n Quotations
Videre Global was formed by Craig Morgan, Stephen Black,
Andrew Smith and Michael Williams in 2014 when a need
developed in a rural informal settlement in South Africa to
find a way to bring power into a community that had no
access to electricity.
At night when the sun went down and total
darkness set in the community used candles
and paraffin lamps to go about their lives in the
darkness. Crime was high and children
struggled to do their homework in these dark
conditions.
The company was approached by Mr
Emmanuel Koro from the Gauteng Rural and
Agricultural Development Department looking
for solutions to this communities problems.
Previously the department had various
companies supply cheap products that only
lasted a few weeks and when asked for repairs
to be carried out these companies simply
disappeared.
Videre Global sourced and supplied Solar LED
Street Lights from a reputable company in the
UK who have an Engineering Manufacturing
company that use factories in China to produce
price competitive and high quality components
and parts to supply the likes of Joy Mining, CAT,
JCB and more.
Videre Global also designed, innovated and
produced 5 Solar Home Packs. These solar
powered battery storage control boxes have
unique AC powered LED light bulbs.
5 Solar Home Packs and 1 Solar LED Street
Light were donated and installed to 4
underprivileged households and 1 community
centre for orphans who have lost their parents
to AIDS in the Sokhulumi and Sizanani
communities. This donation showed first-hand
how Videre Global could provide solutions to
these communities who have no access to
electricity or can not afford it.
Eskom the sole producer of electricity in South
Africa cannot meet the demand.
4. What the business does
its key products
VIDERE GLOBAL - COMPANY PROFILE 2014/15 0706 VIDERE GLOBAL - COMPANY PROFILE 2014/15
Videre Global is a solutions provider in
the Renewable Energy and Generation
sector both registered in the UK and
SouthAfrica. It has been set up to meet
the demand for alternative energy in
the power crisis. Addressing a lack of
power in rural locations and a need
for businesses, communities and
Government agencies to reduce power
consumption both in South Africa and
other neighbouring countries through
renewable measures such as solar,
wind, and storage.
Videre Global sources and works with
cutting edge companies and consultants
from around the world and in Africa to
find the most financially cost effective
and sustainable solutions and to provide
renewable products.
Videre Global both supply these products
direct and are negotiating for assembly
in South Africa therefore creating jobs
and making the products even more
sustainable for local economic growth.
Videre Global
has 3 objectives
1. To supply products such as Solar
LED Street Lights that have been
sourced, scrutinised and where
necessary improved or upgraded
to meet our high quality assurance
process for projects and for
distributors Ellies and Eurolux.
2. To work on one off large scale
bespoke projects in the renewable
sector, for example; help a factory
become more energy self-sufficient
and potentially have an uninterruptible
power supply that is not a diesel
generator.
3. Provide services for energy
monitoring, metering consultation
and renewable measure
implementations.
Videre Global is seeking
partners and consultants
for...
1. Broad-Based Black Economic
Empowerment
Amadhla Constuction based in the East
Rand is the B-BBEE Partner with level two
BEE. Other BEE Companies to sub-contract
and work along Amadhla are required.
BBC (Black Business Chamber) are
interested to work with VIdere Global and
Mike Miles from Evend www.evend.co.za is
a specialist BEE lawyer advising.
2. Sales
Videre Global has sales covered in the
Gauteng region with sales force working
on commission basis. Sales forces in
other provinces are required.
3. Projects
Videre Global has been approached by a
composite door manufacturing company
in Pretoria who area British owned
company based in Yorkshire to advise on
alternative energy solutions. Consultants
in South Africa are required to represent
Videre Global on projects generated by
us. Videre is seeking other projects.
4. Lead Generation
Companies that can create opportunities.
5. Distributors
To stock our Solar LED Street Light,
Retrofit LED Street Light, Solar Home
Pack and other products being
developed. Videre Global is being
approached by companies on a daily
basis to be their distributor for South
Africa and with ideas for products.
5. Products
Projects
08 VIDERE GLOBAL - COMPANY PROFILE 2014/15 VIDERE GLOBAL - COMPANY PROFILE 2014/15 09
Cheap products have been a large stumbling block in recent
years but a shift in mind set has now occurred as these
products have been of inferior quality and not suitable for
their intended purpose. There is now a fear of these cheap
products, opening the market to good quality reliable products.
European and North American companies have been trying to
enter the market for quite some time and their products are
now being stocked by a small number of wholesalers. They
are too expensive for the market and this is not sustainable.
Through our community outreach program and the dontation
of Videre Global’s products to the communities of Sokhulumi
and Sizanani we have generated substantial PR and media
coverage featuring in Government e-news letters, Mail
Guardian news publication articles, and a video documentary
which has been circulated by South African Government
officials, businesses and private individuals.
Videre Global has been awarded the opportunity to supply
proposals and prices for Mid Vaal RPD housing scheme 600
houses and 50 Houses at Kwa-Sokhulumi informal settlement
for the Videre Solar Home Pack and Solar LED Street Lights.
These flagship settlements will open the door to many more
in South Africa.
Videre Global partners with Amadhla Contrcution to fullfill our
BEE requirements of working in South Africa and to supply the
Government, driving forward local economic growth through
creating jobs and empowering people through education by
having lighting and power in their houses and community centres.
For further information on B-BBEE visit www.dti.gov.za (Source: UKTI)
1. Solar LED Street Lights
2. LED Retrofit Street Lights
3. Solar Home Pack
4. Solar Fridges, TVs, Fans
5. Power Storage Solutions
6. Energy Efficiency Measures Metering
7. Solar Farms
8. Wind Turbines
applications
key customers
Power Creation from renewable measures
and storage. Reduce energy usage through
controls, metering and verification, software,
behavioural change and low energy products.
1. Government rural housing schemes
2. Private sector
3. Manufacturing and Process sector
competitors and Our
competitive advantage
6. 10 VIDERE GLOBAL - COMPANY PROFILE 2014/15
An overview of OUR
marketS, size AND dynamics
VIDERE GLOBAL - COMPANY PROFILE 2014/15 11
To deliver the above, the people of South Africa, not
multinational corporations, must be at the centre of energy
delivery. People have to start taking ownership of how
energy is produced – not only the physical production but
the democratic decisions on how production and
distribution is organised.
South Africa leadership Copenhagen offer to reduce
greenhouse gas emissions by a 34 per cent ‘deviation’
below baseline by 2020 and 42 per cent below baseline
by 2025 is based upon an assumption of growth without
constraint. According to the South African Long-Term
Mitigation Strategy (LTMS), this will take South Africa’s
greenhouse gas emissions from 440 million tons in 2003
to 1,600 million tons by 2050. Based upon present figures,
South Africa already reached 500 million tons in 2008. Its
commitment to 42 per cent renewables in the future
energy development mix only translates to 9 per cent
renewables in 2030.
The government also throws figures around about how
many millions of people have been connected to the
electricity grid.
It presents the installation of
prepaid meters as a solution,
so that people can ‘better manage’
their consumption. In reality, this
means that people can be the
agents of their own disconnection
when they do not have enough
money to pay for the most
expensive electricityinthecountry.
South Africans have to start working on systems that give
them independence from big power producers such as
Eskom. This would mean getting small local municipalities
to start thinking of local energy development for their own
needs. It would mean calling for better housing so that in
winter people do not lose energy through leaking roofs and
poorly constructed state homes. It would mean that
individual households get access to affordable energy and
don’t have to pay up to seven times more for their
electricity than industry does. And it would mean ensuring
that industry pays the real price of energy and doesn’t
continue to get the cheapest electricity in the world at the
expense of the people.
Source: Extracts from Red Pepper
South Africa has a well-developed energy supply and
production system. The country is well endowed with large
resources of coal. Natural gas and crude oil production is very
limited and consequently the bulk of South Africa’s crude oil is
imported. Uranium reserves are large. Renewable energy
plays a limited but a significant role, particularly large
hydroelectric power generation.
The country generally has a low rainfall, which limits the
exploitation of this form of energy. South Africa’s
abundant sunshine is only beginning to be tapped in more
remote areas for electricity generation for domestic and
institutional application. Wind energy is a potential source
of commercial energy in some parts, but like other
renewable energy technologies it struggles to match the
lower costs basis of conventional energy, in particular our
cheap coal. With the setting of renewable energy targets
and with carbon trading under the Kyoto protocol, the role
of renewable energy is expected to expand.
Source: Extracts from United Nations
After decades of struggle, South Africa finally gained its
democracy in 1994. This included the delivery of a constitution
that guaranteed people a new tomorrow through a Bill of Rights.
One of the most progressive of these was people’s right
to ‘an environment that is not harmful to their health and
well-being’. It put people and their health at the centre of
protecting the environment. This was far-reaching as
South Africa had emerged from centuries of colonialism
and apartheid in which conservation of wildlife was put
ahead of local people’s lives and wellbeing.
The facts and figures telling the story.
42 per cent of Africa’s greenhouse gases are emitted
by South Africa..
41 per cent of South Africa’s potential workforce is
employed, according to Advorp Holding’s chief
executive Richard Pike.
16 per cent is the total amount of energy consumed by
South Africa’s residents.
44 per cent of South Africa’s energy is used by 36
companies. Industry, mining, agriculture and commerce
use more than 70 per cent of all energy produced.
11 per cent of South Africa’s energy is used by one
company, the Australian multinational BHP Billiton.
9.7 billion South African Rand was the loss that Eskom,
the South African power utility, made because of the
provision of cheap electricity to BHP Billiton, according
to Eskom’s annual report, March 2010.
50 per cent below cost is what BHP Billiton paid for this
electricity, which is around 1.7 US cents per kWh.
Four million homes cook without electricity, according
to the Citizens United for Renewable Energies and
Sustainability (CURES).
2.5 million homes do not have electricity.
Ten million people experienced periodic electricity cut-
offs between 1994 and 2002, according to Queens
University researcher David McDonald.
Energy sovereignty
It is against this backdrop that people have to take control
over their own energy provision. As in the case of the
Nyeleni Declaration on food sovereignty, energy sovereignty
should put those ‘who produce, distribute and consume’
energy at the heart of the energy systems and policies,
rather than the demands of markets and corporations.
Viewed in a global context, one realises that the
underdevelopment of the greater population of South
Africa is not a mere hangover from apartheid. It is an
active process of the development choices made by the
South African government today. This development
trajectory is facilitated by global finance and the ongoing
development paradigm of extraction of Africa’s resources
for the benefit of consumption in the global North.
It is common knowledge that 80 per cent of the World
Bank’s oil extraction investment in Africa is for Northern
consumption. In South Africa, the World Bank and the
European Investment Bank’s £4 billion investment in Eskom’s
coal-fired power stations facilitates the same process.
With the lack of energy access by the majority of people in
South Africa, the battle to avoid catastrophic climate
change is deeply intertwined with the battle to achieve
access to clean, affordable energy. Because people do not
have access to energy from Eskom, they are forced to
burn coal indoors. Coupling this domestic pollution with
heavy industrial pollution is a recipe for disaster.
Consider the fact that from May to August 2010, the
South African ambient air pollution standards protecting
health were exceeded on 570 occasions in the Highveld.
People’s right to an environment that is not harmful to
one’s health and wellbeing was therefore broken on 570
occasions. This is not a surprise in this area considering the
presence of ten Eskom coal-fired power stations and
Sasol’s synfuel plant, which has the dubious distinction of
being the highest single source greenhouse gas emitter in
the world. So while all this energy production is around
people, directly impacting upon their health, they get very
little of the energy. Access to energy is a struggle.
It is in this context that South Africans need another
energy future. An energy future that ensures decent
levels of affordable basic services and infrastructure to
be enjoyed by all as a basic human right – not only by
‘consumers’ who can afford them. An energy future
where individuals and families are able to access, at
minimum, the most basic necessities of human life,
starting with nutritious food, clean water, safe and
comfortable accommodation, and a clean healthy
environment where people live and work. And these
necessities must be nurtured by the very way in which
people live and work, not undermined by them.
7. 00 GREAT PARK COMMUNITY CENTRE - ANNUAL REPORT 2013/1412 GREAT PARK COMMUNITY CENTRE - ANNUAL REPORT 2014/15 GREAT PARK COMMUNITY CENTRE - ANNUAL REPORT 2014/15 13
BBC News 12 March 2015
“South Africa’s power utility Eskom has ordered four of its
executives to step aside while it investigates the problems
at the firm.
They include Eskom’s chief executive officer Tshediso
Matona - appointed less than eight months ago.
“This was done in the best interests of our stakeholders,”
said Chairman Zola Tsotsi.
South Africa has faced severe power cuts in recent
months, leading to widespread criticism of Eskom.
“The inquiry will look into poor generation capacity, cash-
flow issues and other problems,” Mr Tsotsi told journalists
in Johannesburg.
He said the investigation would last up to three months.
Eskom, which provides almost all
of the electricity in Africa’s most
developed economy, has also come
under fire in recent months over a
seeming lack of maintenance at
the country’s power plants.
Economists warn that if the energy problems are not
resolved, it could further stunt the country’s growth
prospects.
Eskom says it needs an estimated $20bn (£13bn) to solve
its problems.
The government has offered an initial bailout of $2bn,
which will be paid out in tranches.
The rest of the money may have to come from the
international markets, but with South Africa’s credit ratings
down, Eskom may find it hard to raise funds elsewhere,
says the BBC’s Lerato Mbele in Johannesburg.
In the meantime, ordinary South Africans and business
want assurances that whatever changes occur within
Eskom, the lights will stay on in the country, our
correspondent says.”
Eskom the sole Producer of electricity in South Africa cannot meet the
demand and the below article from recent BBC News tells how there is a
long term problem for energy
supply in South Africa.
South Africa
A shortage of power
8. Key routes
to market
14 VIDERE GLOBAL - COMPANY PROFILE 2014/15 VIDERE GLOBAL - COMPANY PROFILE 2014/15 15
References
www.sinetech.co.za/homepower.htm
www.unstats.un.org/unsd/
www.unstats.un.org/unsd/energy/workshops/.../South Africa.pdf
www.data.worldbank.org/country/south-africa
www.data.worldbank.org/indicator/EG.ELC.ACCS.ZS
www.redpepper.org.uk/south-africa-power-to-the-people/
Sales in South Africa
on the ground
Gauteng
Anthony Morgan, Gavin Morgan, Blake Morgan
Cape
Kean Pearce, Alan Pretorius
Botswana, South African Government
Jefry Ngwena
Distrutors
Eurolux
Wholesale to Private Sector
Ellie’s
Wholesale to the private sector
Amadhla Construction
To Government
National Community funds
Mining Funds
Nelisiwe Zondi
Guateng Rural and Agrcaultral Development Department
Emmanuel Koro
Economic Development Investment Promotion Unit
Oil and Gas
Sibusiso Makhathini
Consultants
Clarke Energy
UKTI South Africa
Kean Pearce
Jefry Ngwena
Sibusiso Makhathini
Rob Newberry (Newberry Developments)
Bruce Herbert (West East Africa - Into Africa)
Newcastle City Council
North East Chamber of Commerce, International Trade
Durban Chamber of Commerce
9. FINDUSONRoseden Way, Newcastle upon Tyne, NE13 9BD
Switch on Videre Global
www.videreglobal.com
@VidereGlobal
sales@videreglobal.com
+44 (0) 191 340 1410
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