Brief SWOT analysis of BMW. To see the full SWOT analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/bmw-swot-analysis.html

2. Company Background
Name Bayerische Motoren Werke AG
Current CEO Norbert Reithofer
Revenue € 76.848 billion (2012)
Profit € 5.122 billion (2012)
Employees 105,876 (2012)
Competitors
Daimler, Ford, GM, Hyundai, Nissan,
Toyota, Volkswagen
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3. 1.
•Brand reputation
2.
•Environment friendly vehicles
3.
•Quality products
•Highly skilled workforce
5.
•Corporate Social Responsibility (CSR)
6.
•Strong brand presence in China
4.
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4. 1. High cost
structure
2. Weak brand
portfolio
3. Perception of
high prices
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4. Too few
acquisitions and
strategic
partnerships

5. Opportunities
1.
Increasing
fuel prices
2. Positive
attitude
towards
„green“
vehicles
3. Expand
brand
portfolio
4. Changing
customer
needs
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6. Threats
1. Intense competition
2. Rising raw material prices
3. Decreasing fuel prices
4. Growing euro exchange rate
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7. MORE
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BMW SWOT analysis 2013 -
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