Group 1. consumer buyer behaviour process


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consumer buyer behaviour process

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  • TuấnAnh
  • Don’t need to show 5 steps
  • Economic Circumstances: economic come down, family can cut down expensePsycology: life styles: young, old, happy, sad…Social study: culture, context, knowledge, …
  • Internal: MemoryExternal: outside information: google, …
  • Liên
  • Sudden factor: trafic jam, out of stock…. You have to choose other
  • Is this good or not? Are you satisfy with it? Do you want to return at another time?
  • That’s all about our story with the process of consumer buying moon cake
  • Group 1. consumer buyer behaviour process

    1. 1. M
    2. 2. Which will choose? Where to buy? Kinh DoWhen to buy? Huu Nghi Other ?
    3. 3. Stimulusrespond model of buyer behaviour
    4. 4. CONSUMER BUYERBEHAVIOUR PROCESS Class: EBBA 3A Instructor: Nguyen Thi Thu Trang (MSc.) GROUP 1: Nguyen Thi Lien Vu Tuan Anh Nguyen Trung Hieu
    5. 5. CONSUMER BUYER BEHAVIOUR PROCESSI. DefinitionII. Customer buyer behaviour process 1. Problem Recognition 2. Information Search 3. Evaluation of Alternatives 4. Purchase decision 5. Postpurchase behaviour
    6. 6. DENIFITIONConsumer behaviour is theprocesses use to select, secure,and dispose of products, services, experiences, or ideas to satisfythe consumer need Economic Psycology Social Study
    7. 7. CONSUMER BUYER BEHAVIOUR PROCESS Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase behaviour
    8. 8. 1. Problem Recognition(awareness of need)The first stage of the buyer decision processin which the consumer recognises a problemor need.
    9. 9. Problem Recognition(awareness of need)MASLOW’S HIERARCHY OF NEED
    10. 10. 2. Information search Once the problem has been recognised, the consumer will start to search for items thats capable of satisfy their need, when they start searching Internal search External search
    11. 11. Information categoriesAccording toPhilip Kotler, Personal Commercialinformation sources sourcessources fallinto 4categories: Public Experiential sources Sources
    12. 12. 3. Evaluation of AlternativesThe consumer start to establish criteria forevaluation, these criteria may differ fromperson to person similar to information searchmentioned above. Rank alternatives to findpossible solution or return to step 2 - search
    13. 13. 4. Purchase decision The stage of buyer decision process in which the consumer actually buys the product Sudden factor Purchase
    14. 14. 5. Postpurchase behaviourThe stage of behaviour decision process inwhich consumer take further action after purchasebased on their satisfaction or disatisfaction