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M
Which will
                choose?
  Where to
   buy?

                     Kinh Do




When to buy?           Huu Nghi



                    Other
                      ?
Stimulusrespond model of buyer
           behaviour
CONSUMER BUYER
BEHAVIOUR PROCESS

 Class: EBBA 3A
 Instructor: Nguyen Thi Thu Trang (MSc.)
 GROUP 1:
 Nguyen Thi Lien
 Vu Tuan Anh
 Nguyen Trung Hieu
CONSUMER BUYER BEHAVIOUR PROCESS



I. Definition

II. Customer buyer behaviour process

 1. Problem Recognition
   2. Information Search
     3. Evaluation of Alternatives
       4. Purchase decision
         5. Postpurchase behaviour
DENIFITION


Consumer behaviour is the
processes use to select, secure,
and dispose of products, services
, experiences, or ideas to satisfy
the consumer need




        Economic

          Psycology

             Social Study
CONSUMER BUYER BEHAVIOUR PROCESS

       Problem Recognition


        Information Search


     Evaluation of Alternatives


        Purchase Decision


      Postpurchase behaviour
1. Problem Recognition(awareness of
                  need)

The first stage of the buyer decision process
in which the consumer recognises a problem
or need.
Problem Recognition(awareness of need)




MASLOW’S HIERARCHY
     OF NEED
2. Information search

                   Once the problem has been
                   recognised, the consumer
                   will start to search for
                   items thats capable of
                   satisfy their need, when
                   they start searching




                        Internal search

                        External search
Information categories




According to
Philip Kotler,    Personal    Commercial
information       sources
                               sources
sources fall
into 4
categories:


                 Public       Experiential
                 sources        Sources
3. Evaluation of Alternatives

The consumer start to establish criteria for
evaluation, these criteria may differ from
person to person similar to information search
mentioned above. Rank alternatives to find
possible solution or return to step 2 - search
4. Purchase decision


            The stage of buyer
           decision process in
           which the consumer
            actually buys the
                 product



           Sudden factor

           Purchase
5. Postpurchase behaviour

The stage of behaviour decision process in
which consumer take further action after purchase
based on their satisfaction or disatisfaction
Group 1. consumer buyer behaviour process
Group 1. consumer buyer behaviour process

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Group 1. consumer buyer behaviour process

  • 1. M
  • 2.
  • 3. Which will choose? Where to buy? Kinh Do When to buy? Huu Nghi Other ?
  • 4. Stimulusrespond model of buyer behaviour
  • 5. CONSUMER BUYER BEHAVIOUR PROCESS Class: EBBA 3A Instructor: Nguyen Thi Thu Trang (MSc.) GROUP 1: Nguyen Thi Lien Vu Tuan Anh Nguyen Trung Hieu
  • 6. CONSUMER BUYER BEHAVIOUR PROCESS I. Definition II. Customer buyer behaviour process 1. Problem Recognition 2. Information Search 3. Evaluation of Alternatives 4. Purchase decision 5. Postpurchase behaviour
  • 7. DENIFITION Consumer behaviour is the processes use to select, secure, and dispose of products, services , experiences, or ideas to satisfy the consumer need Economic Psycology Social Study
  • 8. CONSUMER BUYER BEHAVIOUR PROCESS Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase behaviour
  • 9. 1. Problem Recognition(awareness of need) The first stage of the buyer decision process in which the consumer recognises a problem or need.
  • 10. Problem Recognition(awareness of need) MASLOW’S HIERARCHY OF NEED
  • 11. 2. Information search Once the problem has been recognised, the consumer will start to search for items thats capable of satisfy their need, when they start searching Internal search External search
  • 12. Information categories According to Philip Kotler, Personal Commercial information sources sources sources fall into 4 categories: Public Experiential sources Sources
  • 13. 3. Evaluation of Alternatives The consumer start to establish criteria for evaluation, these criteria may differ from person to person similar to information search mentioned above. Rank alternatives to find possible solution or return to step 2 - search
  • 14. 4. Purchase decision The stage of buyer decision process in which the consumer actually buys the product Sudden factor Purchase
  • 15. 5. Postpurchase behaviour The stage of behaviour decision process in which consumer take further action after purchase based on their satisfaction or disatisfaction

Editor's Notes

  1. TuấnAnh
  2. Don’t need to show 5 steps
  3. Economic Circumstances: economic come down, family can cut down expensePsycology: life styles: young, old, happy, sad…Social study: culture, context, knowledge, …
  4. Internal: MemoryExternal: outside information: google, …
  5. Liên
  6. Sudden factor: trafic jam, out of stock…. You have to choose other
  7. Is this good or not? Are you satisfy with it? Do you want to return at another time?
  8. That’s all about our story with the process of consumer buying moon cake