This document outlines the key elements of a business model canvas for a startup focused on providing IT and business skills training to secondary school students in Kenya. The value proposition is to help solve the problems of low IT skills and lack of work opportunities. The key customer segments are secondary school students. Channels for reaching customers include online and personal communication. The revenue model involves membership fees. Key resources include office space, equipment, internet access, and financial capital. Key partners could include training organizations and co-working spaces. Key activities center around coding trainings and networking events. Important costs include internet access for schools, travel, and trainings.

1. Business Model Canvas

4. Value Proposition
Define your business
• What value are you delivering to customer?
• What problem are you helping to solve?
• Which need are you satisfying?
• What benefits do your products bring?
• How are you adding value?

5. Low IT and work
skills and the
lack of work or
business
opportunities

7. Customer Segments
DefineYour Customers
• Who are my customers?
• How do they buy?
• What influences them?
• What customers do I want in the future?
• Make customer archetype (age, sex,
education, position, hobbies…)

8. Secondary
school students

10. • How do you reach your customers?
• Which channels are the most cost-efficient?
• List +/- of the ways of communication
• Channel phases:
• Awareness – Evaluation – Purchase –
Delivery – After sales
Channels

11. Reaching out to
former Sote ICT
graduates

13. • What type of relationship does each of
your customer segment expect you to
establish?
• Have you established any relationships?
• What kind of relationships are you building?
• Look at your customer segments and
channels to see how you relate to your
customers
Customer Relationships

14. Online and
personal
communication

16. Define prices
• For what products are customers really willing
to pay?
• Which products contribute the most to your
revenue?
Where is the problem?
• Products, prices or communication?
Revenue Model

17. Membership
fees

19. • What are the most important assets?
Types of resources
• Physical – Intellectual – Human – Financial
• List all to see where you can save
Key Resources

20. Office space
Equipment
Internet
Financial Capital

22. • Who are your key partners?
• Who are your key suppliers?
• Who helps you do your job successfully?
• Who are your potential future partners?
• What kind of partnership would improve
your business?
• Brainstorm
Key Partners

23. Biashara Center
iHub
Andela
SwahiliBox

25. • What are the most important
actions you must take to operate
successfully?
Types of activities
• Production – Marketing - Problem
solving – Management - Network
Key Activities

26. Coding trainings
Meetups and
networking
events

28. • What are the most important costs ?
• Which key resources and key activities are
most expensive?
• List your costs
• Is your business more cost driven or value
driven?
Cost Structure

29. Internet for
schools
Travel fees
Trainings