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Sophie Coley
PROPELLERNET
Answering The Public: How To Take Audience
Insight From Search Data
@coleybird
@propellernet
@COLEYBIRD
#BRIGHTONSEO
HAVE YOU EVER ASKED GOOGLE SOMETHING YOU COULDN’T
ASK SOMEONE ELSE?
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
WE TURN TO GOOGLE BECAUSE
IT’S THE FONT
OF ALL KNOWLEDGE…
@COLEYBIRD
#BRIGHTONSEO
… ESPECIALLY WHEN
WE’RE TOO EMBARASSED TO VOICE
QUESTIONS IN THE ‘REAL’ WORLD
@COLEYBIRD
#BRIGHTONSEO
SEARCH BEHAVIOUR INSIGHT
IS AN IN-THE-MOMENT,
BIAS-FREE GIFT FOR MARKETERS
@COLEYBIRD
#BRIGHTONSEO
WE SHOULD BE USING THIS INSIGHT
(BUT NOT LIKE HIM)
THE QUESTION WHEEL
WILL…?
CAN…?
WHERE…?
WHICH…?
WHO…?
WHAT…?
WHEN…?
WHY…?
HOW…?
ARE…?
THE PREPOSITION WHEEL
WITHOUT…
WITH…
TO…
NEAR…
FOR…
CAN…
IS…
THE COMPARISON WHEEL
LIKE…
AND…
OR…
VERSUS…
VS…
@COLEYBIRD
#BRIGHTONSEO
1.
IDENTIFYING AND
UNDERSTANDING YOUR
PUBLIC
2.
UNDERSTANDING
INFLUENCE
3.
BENCHMARKING YOUR
BRAND
@COLEYBIRD
#BRIGHTONSEO
1.
IDENTIFYING
(AND UNDERSTANDING)
YOUR PUBLIC
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
AUDIT YOU AUDIENCE.
CAN YOU SERVE THEM WELL?
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
DON’T DEFAULT TO CONTENT.
DELIGHT YOUR AUDIENCE. MAKE THEM
SEARCH FOR YOUR BRAND, RATHER THAN
ASKI...
SOMEONE WHO SKIS,
OR…
… A SKIER?
@COLEYBIRD
#BRIGHTONSEO
A GUY WITH A
BEARD, OR…
… A HIPSTER?
@COLEYBIRD
#BRIGHTONSEO
SOMEONE
WHO READS,
OR…
… A BOOKWORM?
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
USE LABELS TO FURTHER UNDERSTAND
YOUR AUDIENCE, THEIR LIVES AND
WHERE YOU CAN HELP THEM.
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
IDENTIFY
AUDIENCES
WITH THE ‘FOR’
BRANCH.
USE SELF-LABELS
TO FURTHER
UNDERSTAND
NICHE GROUPS.
@COLEYBIRD
#BRIGHTONSEO
2.
UNDERSTANDING
INFLUENCE
@COLEYBIRD
#BRIGHTONSEO
WHAT DO THESE PEOPLE
HAVE IN COMMON?
@COLEYBIRD
#BRIGHTONSEO
COATS.
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
REMEMBER:
DON’T DEFAULT TO CONTENT.
TAKE A STEP BACK.
@COLEYBIRD
#BRIGHTONSEO
WHAT COULD YOUR
PR TEAM DO
WITH THIS INSIGHT?
@COLEYBIRD
#BRIGHTONSEO
WHAT COULD YOUR PRODUCT
TEAM DO WITH THIS
INSIGHT?
@COLEYBIRD
#BRIGHTONSEO
IDENTIFY
INFLUENCE WITH
THE ‘LIKE’
BRANCH.
SHARE YOUR
INSIGHT BEYOND
YOUR SEO OR
CONTENT TEAM.
@COLEYBIRD
#BRIGHTONSEO
3.
BENCHMARKING
YOUR BRAND
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
ARE THERE ISSUES THAT NEED
ADDRESSING?
OR SUCCESSES TO SHOUT ABOUT?
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
REMEMBER:
DON’T DEFAULT TO CONTENT.
TAKE A STEP BACK.
@COLEYBIRD
#BRIGHTONSEO
WHAT CAN YOUR PR TEAM DO TO
AFFECT HOW PEOPLE SEARCH FOR
YOUR BRAND?
@COLEYBIRD
#BRIGHTONSEO
WHAT CAN THE PEOPLE DEALING
WITH YOUR CUSTOMERS EVERY DAY
DO TO AFFECT HOW PEOPLE SEARCH
FOR YOUR ...
@COLEYBIRD
#BRIGHTONSEO
HOW DO SEARCHES FOR YOUR
BRAND COMPARE TO THE
COMPETITION?
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
FOCUS ON THE
QUESTION AND
COMPARISON
WHEELS
BENCHMARK
QUERIES AROUND
YOUR BRAND
VERSUS
COMPETITORS...
@COLEYBIRD
#BRIGHTONSEO
REMEMBER:
DON’T DEFAULT TO CONTENT.
TAKE A STEP BACK.
“TRADITIONALLY, KEYWORD RESEARCH HAS BEEN PERFORMED
TO BETTER UNDERSTAND WHAT PHRASES SEARCHERS ARE
USING TO FIND THE CONT...
@COLEYBIRD
#BRIGHTONSEO
THERE’S A PERSON BEHIND EVERY
QUERY. HELP THEM IN THE MOST
APPROPRIATE WAY.
@COLEYBIRD
#BRIGHTONSEO
3 TOOLS (BEYOND
ANSWERTHEPUBLIC.COM) TO
FURTHER HELP YOU UNDERSTAND
AUDIENCES…
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
@COLEYBIRD
#BRIGHTONSEO
BREAK FREE FROM YOUR SEO BOX.
SHARE INSIGHTS WITH THE REST
OF YOUR ORGANISATION.
HELP BUILD A CLEA...
“I’M NOT TRYING TO BE A BETTER SEO
PROFESSIONAL ANYMORE. I’M TRYING TO JUST
BE A BETTER MARKETER.”
WIL REYNOLDS
@COLEYBIRD...
@COLEYBIRD
#BRIGHTONSEO
AN INCREASE IN BRAND SEARCHES AND
DIRECT TRAFFIC IS OFTEN AS VALUABLE
AS INCREASED RANKINGS FOR GE...
@COLEYBIRD
#BRIGHTONSEO
LET’S BE
BETTER MARKETERS, NOT JUST
BETTER SEOs.
LET’S MAKE THE EFFORT TO
UNDERSTAND OUR PUBLIC.
@COLEYBIRD
#BRIGHTONSEO
ONE FINAL THING…
SEARCH:
‘DRINK THE
SEEKER’
THANK YOU
@COLEYBIRD
@PROPELLERNET
@ANSWERTHEPUBLIC
#BRIGHTONSEO
Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017
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Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 1 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 2 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 3 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 4 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 5 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 6 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 7 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 8 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 9 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 10 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 11 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 12 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 13 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 14 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 15 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 16 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 17 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 18 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 19 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 20 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 21 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 22 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 23 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 24 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 25 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 26 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 27 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 28 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 29 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 30 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 31 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 32 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 33 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 34 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 35 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 36 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 37 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 38 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 39 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 40 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 41 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 42 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 43 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 44 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 45 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 46 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 47 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 48 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 49 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 50 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 51 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 52 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 53 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 54 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 55 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 56 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 57 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 58 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 59 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 60 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 61 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 62 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 63 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 64 Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017 Slide 65
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Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017

Sophie Coley, strategist at Propellernet, talks about how you can use AnswerThePublic.com to understand more about audiences, influence and your brand on the main stage at BrightonSEO, September 2017.

Visit AnswerThePublic: www.answerthepublic.com
For more on Propellernet, see: www.propellernet.co.uk
For more on Skiers vs Boarders, see: www.youtube.com/watch?v=6QyxfCxJJlE

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Taking audience insight from AnswerThePublic - Sophie Coley at BrightonSEO Sept 2017

  1. 1. Sophie Coley PROPELLERNET Answering The Public: How To Take Audience Insight From Search Data @coleybird @propellernet
  2. 2. @COLEYBIRD #BRIGHTONSEO HAVE YOU EVER ASKED GOOGLE SOMETHING YOU COULDN’T ASK SOMEONE ELSE?
  3. 3. @COLEYBIRD #BRIGHTONSEO
  4. 4. @COLEYBIRD #BRIGHTONSEO
  5. 5. @COLEYBIRD #BRIGHTONSEO
  6. 6. @COLEYBIRD #BRIGHTONSEO
  7. 7. @COLEYBIRD #BRIGHTONSEO WE TURN TO GOOGLE BECAUSE IT’S THE FONT OF ALL KNOWLEDGE…
  8. 8. @COLEYBIRD #BRIGHTONSEO … ESPECIALLY WHEN WE’RE TOO EMBARASSED TO VOICE QUESTIONS IN THE ‘REAL’ WORLD
  9. 9. @COLEYBIRD #BRIGHTONSEO SEARCH BEHAVIOUR INSIGHT IS AN IN-THE-MOMENT, BIAS-FREE GIFT FOR MARKETERS
  10. 10. @COLEYBIRD #BRIGHTONSEO WE SHOULD BE USING THIS INSIGHT (BUT NOT LIKE HIM)
  11. 11. THE QUESTION WHEEL WILL…? CAN…? WHERE…? WHICH…? WHO…? WHAT…? WHEN…? WHY…? HOW…? ARE…?
  12. 12. THE PREPOSITION WHEEL WITHOUT… WITH… TO… NEAR… FOR… CAN… IS…
  13. 13. THE COMPARISON WHEEL LIKE… AND… OR… VERSUS… VS…
  14. 14. @COLEYBIRD #BRIGHTONSEO 1. IDENTIFYING AND UNDERSTANDING YOUR PUBLIC 2. UNDERSTANDING INFLUENCE 3. BENCHMARKING YOUR BRAND
  15. 15. @COLEYBIRD #BRIGHTONSEO 1. IDENTIFYING (AND UNDERSTANDING) YOUR PUBLIC
  16. 16. @COLEYBIRD #BRIGHTONSEO
  17. 17. @COLEYBIRD #BRIGHTONSEO
  18. 18. @COLEYBIRD #BRIGHTONSEO
  19. 19. @COLEYBIRD #BRIGHTONSEO AUDIT YOU AUDIENCE. CAN YOU SERVE THEM WELL?
  20. 20. @COLEYBIRD #BRIGHTONSEO
  21. 21. @COLEYBIRD #BRIGHTONSEO DON’T DEFAULT TO CONTENT. DELIGHT YOUR AUDIENCE. MAKE THEM SEARCH FOR YOUR BRAND, RATHER THAN ASKING GOOGLE FOR HELP.
  22. 22. SOMEONE WHO SKIS, OR… … A SKIER? @COLEYBIRD #BRIGHTONSEO
  23. 23. A GUY WITH A BEARD, OR… … A HIPSTER? @COLEYBIRD #BRIGHTONSEO
  24. 24. SOMEONE WHO READS, OR… … A BOOKWORM? @COLEYBIRD #BRIGHTONSEO
  25. 25. @COLEYBIRD #BRIGHTONSEO USE LABELS TO FURTHER UNDERSTAND YOUR AUDIENCE, THEIR LIVES AND WHERE YOU CAN HELP THEM.
  26. 26. @COLEYBIRD #BRIGHTONSEO
  27. 27. @COLEYBIRD #BRIGHTONSEO
  28. 28. @COLEYBIRD #BRIGHTONSEO
  29. 29. @COLEYBIRD #BRIGHTONSEO
  30. 30. @COLEYBIRD #BRIGHTONSEO
  31. 31. @COLEYBIRD #BRIGHTONSEO IDENTIFY AUDIENCES WITH THE ‘FOR’ BRANCH. USE SELF-LABELS TO FURTHER UNDERSTAND NICHE GROUPS.
  32. 32. @COLEYBIRD #BRIGHTONSEO 2. UNDERSTANDING INFLUENCE
  33. 33. @COLEYBIRD #BRIGHTONSEO WHAT DO THESE PEOPLE HAVE IN COMMON?
  34. 34. @COLEYBIRD #BRIGHTONSEO COATS.
  35. 35. @COLEYBIRD #BRIGHTONSEO
  36. 36. @COLEYBIRD #BRIGHTONSEO REMEMBER: DON’T DEFAULT TO CONTENT. TAKE A STEP BACK.
  37. 37. @COLEYBIRD #BRIGHTONSEO WHAT COULD YOUR PR TEAM DO WITH THIS INSIGHT?
  38. 38. @COLEYBIRD #BRIGHTONSEO WHAT COULD YOUR PRODUCT TEAM DO WITH THIS INSIGHT?
  39. 39. @COLEYBIRD #BRIGHTONSEO IDENTIFY INFLUENCE WITH THE ‘LIKE’ BRANCH. SHARE YOUR INSIGHT BEYOND YOUR SEO OR CONTENT TEAM.
  40. 40. @COLEYBIRD #BRIGHTONSEO 3. BENCHMARKING YOUR BRAND
  41. 41. @COLEYBIRD #BRIGHTONSEO
  42. 42. @COLEYBIRD #BRIGHTONSEO
  43. 43. @COLEYBIRD #BRIGHTONSEO ARE THERE ISSUES THAT NEED ADDRESSING? OR SUCCESSES TO SHOUT ABOUT?
  44. 44. @COLEYBIRD #BRIGHTONSEO
  45. 45. @COLEYBIRD #BRIGHTONSEO REMEMBER: DON’T DEFAULT TO CONTENT. TAKE A STEP BACK.
  46. 46. @COLEYBIRD #BRIGHTONSEO WHAT CAN YOUR PR TEAM DO TO AFFECT HOW PEOPLE SEARCH FOR YOUR BRAND?
  47. 47. @COLEYBIRD #BRIGHTONSEO WHAT CAN THE PEOPLE DEALING WITH YOUR CUSTOMERS EVERY DAY DO TO AFFECT HOW PEOPLE SEARCH FOR YOUR BRAND?
  48. 48. @COLEYBIRD #BRIGHTONSEO HOW DO SEARCHES FOR YOUR BRAND COMPARE TO THE COMPETITION?
  49. 49. @COLEYBIRD #BRIGHTONSEO
  50. 50. @COLEYBIRD #BRIGHTONSEO
  51. 51. @COLEYBIRD #BRIGHTONSEO FOCUS ON THE QUESTION AND COMPARISON WHEELS BENCHMARK QUERIES AROUND YOUR BRAND VERSUS COMPETITORS OR GENERICS
  52. 52. @COLEYBIRD #BRIGHTONSEO REMEMBER: DON’T DEFAULT TO CONTENT. TAKE A STEP BACK.
  53. 53. “TRADITIONALLY, KEYWORD RESEARCH HAS BEEN PERFORMED TO BETTER UNDERSTAND WHAT PHRASES SEARCHERS ARE USING TO FIND THE CONTENT, PRODUCTS OR SERVICES YOU PROVIDE. BUT USING KEYWORD RESEARCH FOR THAT IS AKIN TO TREATING THE SYMPTOM RATHER THAN THE PROBLEM ITSELF.” STONEY DeGAYTER
  54. 54. @COLEYBIRD #BRIGHTONSEO THERE’S A PERSON BEHIND EVERY QUERY. HELP THEM IN THE MOST APPROPRIATE WAY.
  55. 55. @COLEYBIRD #BRIGHTONSEO 3 TOOLS (BEYOND ANSWERTHEPUBLIC.COM) TO FURTHER HELP YOU UNDERSTAND AUDIENCES…
  56. 56. @COLEYBIRD #BRIGHTONSEO
  57. 57. @COLEYBIRD #BRIGHTONSEO
  58. 58. @COLEYBIRD #BRIGHTONSEO
  59. 59. @COLEYBIRD #BRIGHTONSEO BREAK FREE FROM YOUR SEO BOX. SHARE INSIGHTS WITH THE REST OF YOUR ORGANISATION. HELP BUILD A CLEAR PICTURE OF YOUR PUBLIC.
  60. 60. “I’M NOT TRYING TO BE A BETTER SEO PROFESSIONAL ANYMORE. I’M TRYING TO JUST BE A BETTER MARKETER.” WIL REYNOLDS @COLEYBIRD #BRIGHTONSEO
  61. 61. @COLEYBIRD #BRIGHTONSEO AN INCREASE IN BRAND SEARCHES AND DIRECT TRAFFIC IS OFTEN AS VALUABLE AS INCREASED RANKINGS FOR GENERIC TERMS.
  62. 62. @COLEYBIRD #BRIGHTONSEO LET’S BE BETTER MARKETERS, NOT JUST BETTER SEOs. LET’S MAKE THE EFFORT TO UNDERSTAND OUR PUBLIC.
  63. 63. @COLEYBIRD #BRIGHTONSEO ONE FINAL THING…
  64. 64. SEARCH: ‘DRINK THE SEEKER’ THANK YOU @COLEYBIRD @PROPELLERNET @ANSWERTHEPUBLIC #BRIGHTONSEO
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Sophie Coley, strategist at Propellernet, talks about how you can use AnswerThePublic.com to understand more about audiences, influence and your brand on the main stage at BrightonSEO, September 2017. Visit AnswerThePublic: www.answerthepublic.com For more on Propellernet, see: www.propellernet.co.uk For more on Skiers vs Boarders, see: www.youtube.com/watch?v=6QyxfCxJJlE

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