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SIMPLE WAYS TO VISUALISE YOUR
CRAWL DATA WITH NO CODING
KNOWLEDGE REQUIRED
ANDERS RIISE KOCH // DATAWORDS //
@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
STORIES > STATS
@WHATSUPANDERS #BRIGHTONSEO
HOW MANY MEDALS DID THE UK
WIN IN THE 2012 OLYMPICS?
@WHATSUPANDERS #BRIGHTONSEO
YOU REMEMBER WHERE YOU
WERE WHEN THIS HAPPENED
THAT’S ME!
@WHATSUPANDERS #BRIGHTONSEO
YOU KNOW THIS GUY
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
THIS GUY NEEDS THE
FULL PICTURE
@WHATSUPANDERS #BRIGHTONSEO
THERE’S A LOT OF
PEOPLE LIKE THIS GUY
@WHATSUPANDERS #BRIGHTONSEO
65% OF PEOPLE ARE
VISUAL LEARNERS
Source: Social Science Research Network
VISUALISING YOUR POINT
IS
AN IMPORTANT SKILL
@WHATSUPANDERS #BRIGHTONSEO
THERE ARE MANY WAYS
TO PRESENT DATA
@WHATSUPANDERS #BRIGHTONSEO
FOR EXAMPLE
@WHATSUPANDERS #BRIGHTONSEO
15% OF YOUR
URLS RETURN A
404 ERROR
@WHATSUPANDERS #BRIGHTONSEO
404, 15%
Response Code
200 404 301
@WHATSUPANDERS #BRIGHTONSEO
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
200 404 301
Response Code
200 404 301
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
CONTEXT IS KING
SEO ISSUES
=
PAGE TEMPLATE ISSUES
@WHATSUPANDERS #BRIGHTONSEO
THERE ARE MANY OTHER
WAYS TO PRESENT CRAWL
STATS
@WHATSUPANDERS #BRIGHTONSEO
YOU COULD LEARN
PYTHON OR R
@WHATSUPANDERS #BRIGHTONSEO
OR YOU COULD START
TODAY
@WHATSUPANDERS #BRIGHTONSEO
IT’S SIMPLER THAN YOU
MIGHT THINK
@WHATSUPANDERS #BRIGHTONSEO
Simple Ways to Visualise Crawl Data with No Coding Knowledge Required - BrightonSEO April 2019
LET’S GET
MESSY
@WHATSUPANDERS
SEO CRAWL
VISUALISATION TOOLS
@WHATSUPANDERS #BRIGHTONSEO
OPTION 1
ADVANCED
@WHATSUPANDERS #BRIGHTONSEO
GEPHI
https://gephi.org/
WHAT YOU’LL NEED
@WHATSUPANDERS #BRIGHTONSEO
A CRAWLER
@WHATSUPANDERS #BRIGHTONSEO
EXPORT ALL INLINKS
@WHATSUPANDERS #BRIGHTONSEO
TOP PAGES BY
BACKLINKS
@WHATSUPANDERS #BRIGHTONSEO
Simple Ways to Visualise Crawl Data with No Coding Knowledge Required - BrightonSEO April 2019
ANY BACKLINK DATABASE
WILL DO
@WHATSUPANDERS #BRIGHTONSEO
PC WITH A GPU
@WHATSUPANDERS
EXCEL TO COMBINE YOUR
INLINK DATA WITH LINK
METRICS
@WHATSUPANDERS #BRIGHTONSEO
1 2 3
@WHATSUPANDERS
IMPORT
CSV
@WHATSUPANDERS #BRIGHTONSEO
SELECT EDGES TABLE
UPDATE
IMPORT
SETTINGS
Simple Ways to Visualise Crawl Data with No Coding Knowledge Required - BrightonSEO April 2019
SELECT A
LAYOUT
APPLY A
COLOUR
SCHEME TO
YOUR NODES
SET THE SIZE
OF YOUR
NODES FROM
10 TO 30
APPLY A DARKER
COLOUR SCHEME TO
YOUR EDGES BASED
ON LINK METRICS
START YOUR
VISUALISATION
NOW WAIT
LAYOUTS FOR CRAWL
VISUALISATION
@WHATSUPANDERS #BRIGHTONSEO
FORCE ATLAS 2
@WHATSUPANDERS #BRIGHTONSEO
▪ Content
▪ Comments
▪ Images
@WHATSUPANDERS #BRIGHTONSEO
▪ 200
▪ 3xx
▪ 5xx
@WHATSUPANDERS #BRIGHTONSEO
FRUCHTERMAN REINGOLD
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
YIFAN HU
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
EXPORT TO JS WITH
SIGMAEXPORTER
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
PLAY AROUND WITH
YOUR DATA IN-BROWSER
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
PROS: CUSTOMISATION
@WHATSUPANDERS #BRIGHTONSEO
CONS:
LOTS OF EFFORT
TIME CONSUMING
LEARNING CURVE
@WHATSUPANDERS #BRIGHTONSEO
OPTION 2
SIMPLE
@WHATSUPANDERS #BRIGHTONSEO
WHAT YOU’LL NEED
@WHATSUPANDERS #BRIGHTONSEO
THE SEO’S OLDEST
FRIEND
@WHATSUPANDERS #BRIGHTONSEO
@WHATSUPANDERS #BRIGHTONSEO
65
CRAWL SETTINGS
#BRIGHTONSEO
STORE HTML
#BRIGHTONSEO
TICK THIS
BOX
#BRIGHTONSEO@WHATSUPANDERS
RUN YOUR CRAWL AS
NORMAL
#BRIGHTONSEO@WHATSUPANDERS
ACCESS THE
VISUALISATION MENU
#BRIGHTONSEO@WHATSUPANDERS
CHOOSE YOUR OWN ADVENTURE
DEPTH VS DIRECTORY
#BRIGHTONSEO@WHATSUPANDERS
CRAWL TREE BY DEPTH
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
CRAWL TREE BY
DIRECTORY
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
FORCE-DIRECTED CRAWL
DIAGRAM
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
THIS WILL BE BASED ON
DEPTH FROM START URL
BY DEFAULT
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS
VISUALISE THE
POINT YOU WANT
TO HIGHLIGHT
#BRIGHTONSEO
STRUCTURED DATA
ERROR COUNT
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
UNIQUE INLINKS
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
WORD COUNT
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS #BRIGHTONSEO
FORCE-DIRECTED
DIRECTORY CRAWL
DIAGRAM
#BRIGHTONSEO@WHATSUPANDERS
@WHATSUPANDERS
EXACTLY THE
SAME BUT
BASED ON URL
PATH
#BRIGHTONSEO
WORD CLOUDS
#BRIGHTONSEO@WHATSUPANDERS
INLINK ANCHOR TEXT
#BRIGHTONSEO@WHATSUPANDERS
#BRIGHTONSEO@WHATSUPANDERS
BODY TEXT
#BRIGHTONSEO@WHATSUPANDERS
#BRIGHTONSEO@WHATSUPANDERS
EXPORTING YOUR DATA
#BRIGHTONSEO
@WHATSUPANDERS
CHOOSE
HTML OR SVG
#BRIGHTONSEO
VISUALISATION IS A TOOL
TO TELL YOUR STORY
#BRIGHTONSEO@WHATSUPANDERS
KNOW THE STORY YOU
WANT TO TELL
#BRIGHTONSEO@WHATSUPANDERS
IT’S EASY TO GO
OVERBOARD WITH
VISUALISATION
@WHATSUPANDERS #BRIGHTONSEO
PEOPLE LIKE THIS
#BRIGHTONSEO@WHATSUPANDERS
NOT THIS
#BRIGHTONSEO@WHATSUPANDERS
THANK YOU!
H T T P S : / / S L I D E S H A R E . N E T / A N D E R S R I I S E K O C H
@WHATSUPANDERS #BRIGHTONSEO

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Simple Ways to Visualise Crawl Data with No Coding Knowledge Required - BrightonSEO April 2019