2. GENERAL OVERVIEW
The website page for the Stacey Dooley
Investigates documentary has a simplistic
look that is very straightforward and easy to
identify what you are looking for.
There is an option given to watch the
documentary live and on demand, on iplayer.
There is also tabs that take you to exactly
what you are looking for or even extra
information and clips which may not have
even been included in the actual
documentary.
3. ANALYSIS OF HOMEPAGE
Use of colour scheme, pink and
grey, matches BBC Three and
anchors that branding, and makes
it recognizable to the audience
that this is a BBC 3 documentary.
Short clips that provide
extra content to the viewer
that can only be found on
the website, which meets
the 16-25-year-old target
audience that BBC 3 aim to
have as this audience are
more likely to watch short
clips on shows.
The header contains the title of the documentary in a
clear and white font, letting the audience immediately
know what the show is called. Yet it is very simplistic
and not quite meet the taste of the target audience.
4. EXTRA CONTENT
The BBC Three logo is clearly placed on the website and
there is a watermark of the logo on the documentary,
showing digital convergence, linking both the website and
the documentary together and making brand identity
stronger.
The website also provides a tab with information and
support on it, that when clicked takes you to links
with places to get support. This is very useful for a
website to have if they touch on sensitive subjects as
many viewers would have suffered with one of these
things.
5. HEADER
The Stacey Dooley Investigates page is hosted on the BBC
website and all links to the BBC website are provided at the
very top of the page.
However, this website does not contain any
link to social media or ways to interact with
the show, which will be a major part of my
website as it will allow for me to target my
audience more directly.
Overall, the layout of this website is simplistic and
easy to navigate, provides brand identity and
provides a sufficient amount of content. However, it
does not have important features such as links to
social media which would help to improve BBC
Three's online presence and fan base for shows and
documentaries.
