From Data Zero to Hero: Small Steps to Big Things
•Download as PPT, PDF•
0 likes•509 views
ACP Mid-Winter Conference Jan 30. Data-driven marketing. Presented by Monique Sherrett of Boxcar Marketing. The marketing stepping stones from press-level marketing to title-level marketing.
Recommended
Recommended
More Related Content
Viewers also liked
Similar to From Data Zero to Hero: Small Steps to Big Things
Similar to From Data Zero to Hero: Small Steps to Big Things (20)
Recently uploaded
Recently uploaded (20)
From Data Zero to Hero: Small Steps to Big Things
- 1. From Zero to Hero Small Steps to Big Things Monique Sherrett monique@boxcarmarketing.com
- 2. 2
- 3. 3 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 4. 4
- 5. What does the data say? 56% of Canadians become aware of a book online •“How did you become aware of this book?” • online browsing 8% • retailer (emails/recos) 6% • author (blog, website) 6% • book reviews 4% • social media 4% • read teaser chapters 3% • bestseller list 2% • publishers (email/www) 2% • online ads 2% • online other 2% 5www.booknetcanada.ca/storage/BNC_Coast_to_Coast.p
- 6. The Plan 1. Optimizing for Discovery 2. Benchmark Data 3. Small Budgets 6
- 7. The Basics OWN www+email+seo (mobile, desktop) RENT Twitter Facebook YouTube EARN Reviews PAID Ads
- 8. 8 www mobile email ads smm smm loyalty ext sem $$$ { Press level } { Title level }
- 9. 9 www mobile email ads smm smm loyalty ext sem $$$ { Press level } { Title level }
- 10. 10 www mobile email ads { Press level } { Title level }
- 11. 11
- 12. 12 www mobile email ads smm smm loyalty ext sem $$$ { Press level } { Title level }
- 13. 13
- 14. 14 Get This Custom Report: http://bit.ly/customreport-acquisitionanalysis
- 15. 15 www mobile email ads smm smm loyalty ext sem $$$ { Press level } { Title level }
- 16. 16 www mobile email ads smm smm loyalty ext ads $$$ { Press level } { Title level }
- 17. 17 www mobile email ads smm smm loyalty ext ads $$$ { Press level } { Title level }
- 18. 18 www mobile email ads smm smm loyalty ext ads $$$ { Press level } { Title level }
- 19. 19 www mobile email ads { Press level } { Title level }
- 20. 20 The Performance Poverty Line — Monthly Sessions Channel Less Active Site More Active Site Organic Search 3500 10500 Direct 1650 4000 Social 1300 2400 Referral 900 2000 Email 500 600 Paid 400 2000 (Other) 600 1000 9,000 monthly sessions (300 daily sessions) 22,500 monthly sessions (750 daily sessions)
- 21. Twitter Performance General Trade publishers range from 100s to 1000s of followers. 100s = FrontenacHouse, LorimerBooks, FierceInkPress 1000s = ReadThistledown, CoteauBooks, 2000s = BreakwaterBooks, Invisibooks, TightRopeBooks 3000s = VehiculePress, fhbooks, KidsCanPress 4000s = Dundurnpress, BrickBooks, BookThug 5000s = AnnickPress, CormorantBooks, goose_lane 7000s = ecwpress, arsenalpulp, HouseofAnansi 10-15,000s = coachhousebooks, raincoastbooks, 49thshelf 20,000s = media like npbooks, globebooks 30,000+ = the multinationals, cbcbooks 21
- 22. Facebook Performance • Most Canadian publishers gain <100 followers per month • Annick Press and House of Anansi regularly gain >100 followers per month • They post about 20x a month. Avg 3 Post Likes per post. Every post has at least 1 like. • Comments and Shares are important factors in Facebook News Feed visibility. • Go back to Step 1. Your Website.
- 23. If I had $500-1000
- 24. Focus on These Three Things • Positioning • Platform • Sales
- 25. Positioning
- 26. Positioning Four distinct voices weave together the tale of a dysfunctional Montreal family obsessed with climbing the Kabbalah’s Tree of Life. This literary debut by Jewish Daily Forward editor Sigal Samuel is reminiscent of Nicole Krauss’ The History of Love.
- 27. Author Platform — Sigal Samuel
- 28. Sales
- 29. Play Along!
- 30. #publidash
- 31. 31 www mobile email ads smm smm loyalty ext sem $$$ { Press level } { Title level }
- 32. Focus • Sales Handle. 1st 40 words is the copy is punchy. • Early champions • Goodreads giveaways, lists, customer reviews • Amazon pre-orders and customer reviews • Content production • Capitalize on opportunities
- 33. Questions? Monique Sherrett monique@boxcarmarketing.com 604-732-6467 Underwire Newsletter: tips & tricks for publishers @boxcarmarketing @somisguided
Editor's Notes
- Thank you for the invitation, nice to see familiar faces in person rather than online. Agenda says we are going to look at The Ideal Way to Optimize for Discovery. This is true. But when I was preparing for talk and looking at publisher sites and campaigns, it struck me that the traffic and engagement numbers for most Canadian publishers are low. So there are some basics you need to nail down at a press level, before you can reap the rewards of marketing individual title.
- And I want to start by applauding you. Most of you in this room have been in the business for a long time. This means that many of the decisions you make regarding what to publish and how to market it are governed largely by instinct gained through years of personal experience. There is great value in that. I say to my SFU students: Good judgement comes from experience. Experience comes from poor judgement. Which is a way for them to feel better about their mistakes.
- But when it comes to seasoned veterans it’s not that you’re making mistakes, it’s that we are in a weird in-between phase because we don’t have a lot of experience with these tools. And the reason for that is they haven’t been around that long. Google launched in 1998. Facebook in 2004 YouTube 2005 Twitter 2006 Goodreads 2007 iPhone in Canada 2008 iPad and instagram in 2010 The expectation from the reading public is that publishers become experts in these tools overnight. But the adoption of these tools by consumers and their use in a business context is where between 5 and 20 years old.
- There’s a lot of pressure for publishers to do everything and be everywhere. With limited resources, you are spread too thin, which makes it difficult to have an impact in any one channel. The articles and webinars and experts are geared to different industries, or much larger entitles. And it is difficult to have a meaningful conversation about what marketing is working or not working for publishers because there’s no set plan that publishers are following. Benchmark data is difficult to come by and the products you’re selling attract people for different reasons in different sales channels in different seasons … it’s not like WestJet and AirCanada selling trips to Mexico. You have too many variables.
- So what is driving us to adopt these tools, especially social media, is gut instinct, but it’s supported by data from our friends at BookNet Canada is that 56% of Canadians become aware of a book online (online ad, email, reviews, personalized results in apps or Amazon/Indigo) Global survey data from Nielsen says that 60% of consumers say they browse products online before ultimately purchasing in store. And in both cases, the remainder is primarily (48%) driven by in-person activities (recommendations, gift, book club, etc)) === PATH TO PURCHASE: Points before purchase are Multi-touch, non-linear, omni channel But really it’s Online important, stores are important (browsing) Awareness factors (self reporting) How did you become aware of this book? online browsing 8% retailer (emails/recos) 6% author (blog, website) 6% book reviews 4% smm 4% read teaser chapters 3% bestseller list 2% publierhs (email/www) 2% online ads 2% online other 2%
- I want to talk about how to optimize for discovery: ways that you improve marketing at a press level, in order to be successful at a campaign or title level. I’ll share benchmark data so that you can judge for yourself how you’re doing and where you are on the ladder. The questions I want to answer along the way are things like what can you do on a limited budget? How do you make your titles stand out?
- When we optimize for discoverability, we acquire attention through various channels. Our preference is to own vs. rent; earn vs. buy. A combination of Own + Rent is the best option for digital success because it puts the most factors in your control. And it’s time vs. a hard cost. The owned channel is your website and your email lists. And rented is social media. It’s rented space b/c you contribute content and engage with your audience here but you don’t own anything. It’s like someone you are friendly with at the coffee shop b/c you run into each other there. You know their name and a bit about them but if the coffee shop closes you have no way to stay in touch. Now like any ecosystem, there’s an energy flow through the system and for publishers it looks like this
- You need some primary activity that creates breath and momentum for the press in order to convert that into fuel for your title-level marketing. Left-hand side. Is all about press-level marketing. The first step is the website. You need a foundation, a home-base. A website. This implies that you also have done some seo (search engine optimization). The site is coded in a way that search engines can crawl and index the site. You are using proper title tags for headings and subheadings, the pages load quickly, And if people search for your press name or key members of the team. That’s the base level.
- 2. Next step up is to ensure your site is mobile friendly. Adoption of smartphones and tablets for reading requires a website that is optimized for small-screen experiences. 3. Mobile is important when we add our next tier, which is email. Anywhere from 25-50% of your newsletter subscribers are opening the email on a mobile device, that means when they see something interesting, they are clicking through to your website. If it’s slow, if they have to pinch-zoom, if they can’t complete a form or get stimied by a pop-up, then they think negatively about that experience and avoid it in the future. And you don’t want that. An email audience is your most prized audience. They have said “Yes, please send me your stuff.” When they come to your site via email, they spend more time than an average visitor and are more likely to buy. Email is an incredibly important component of that OWNED channel. You own the customer relationship, you have an email, not just a username on twitter or facebook. Plus the erosion of stores and review pages means publishers need to develop a network of email subscribers. A large enough list that you can segment into readers, media, librarians and booksellers, educators, online buyers.
- Press Level Improvements: I like the functionality of BookThug.ca Modern design, easy to navigate, mobile optimized, ecommerce. It looks like a shopify template. This is a great option if you’re starting fresh, because you can quickly build a site that is ecommerce enabled. Even if the sales are small, you are gaining experience in a channel that is not going to go away. Mobile is the priority and if it comes with ecommerce great. For Publishers with a wordpress site, you have the easy option of choosing a responsive template, means it responds to the screen size and adjusts. And if you have a custom solution, then you need to budget the time to upgrade. === (SimilarWeb.com suggests 6K visits in Dec, 4-6K monthly Jul-Dec 2014 1:32 on site, 1.91 pageviews, 64.71% bounce Search 61.5%, referrasl 18.53%, social 6.95%, mail 0, display 0, direct 13.01%
- If we scroll down…we have the email newsletter and social media icons. It is important that these appear on every page. Ppl enter your site through all pages, not just the homepage. When it comes to evaluating your own site, remember the ABCs of analytics. Acquisition, Behaviour and Conversion. Once you Acquire ppl to your site, what Behaviours do you need them to have (stick around, read content and engage in some way—subscribe, download, join, following ? Conversion or Buying represents 1-3% of your audience so focus on what do you want the majority of your traffic to do? What Behaviours? Subscribe. Second best, follow you on social. All the articles on effective email marketing apply across industries. All the legit email marketing tools like MailChimp, CampaignMonitor, Emma have blogs with great tips AND they have starter email templates that are responsive.. If you do nothing else, improve here. Spruce up your site to build up your subscriber lists At minimum update the email template to be responsive Budget and establish a plan for a responsive website In terms of performance: Know your open rate and click through rate from email. Ensure analytics is tracking your campaigns. Use www Audience segment reports to see how your email traffic performs in comparison to social media or referral.
- Once you have the OWNED channels (website, mobile, email) in hand, then do ads for the brand. 4. Maybe that’s a small ad buy on the publisher name, press name to ensure discoverability in Search results if you’re having trouble competing. Or it’s display ads for the brand. You want to increase your brand presence with Facebook ads and YouTube ads, which is what Anansi did over the holidays with this YouTube ad that was supported with Facebook content. So you have a full campaign to raise awareness of the press, to position it in the minds of holiday purchasers. Anansi publishers very good gifts. Great tagline. University of Regina Press got amazing attention for their press re-brand, and you should talk to Bruce about their reality tv show if you don’t know about it already. The goal of those first 4 steps is to create awareness and interest. Do ppl see your content, think about the press, and are interested enough to stay in touch? It’s Relationship building.
- This is the funnel Attention = Acquisiton Interest and Desire = Behaviours like download, subscribe Action = Conversions, buy In analytics you should look at the Acquisition of Traffic to your website (sources of traffic: who is sending you what volume of visitors and are those visitors any good). With email analytics,l look at the number of subscribers, open rates, and click through rates. And with ads, focus on the number of Impressions, the click through rate and cost of acquisition
- It translates to this report in Analytics where you can look at the channels or sources of traffic to your website, you can better evaluate what marketing activities are working or not. Here’s one of my custom reports. If you follow the link it will add it to your Analytics account. I’ll make sure the slides and links are shared http://bit.ly/customreport-acquisitionanalysis https://www.google.com/analytics/web/template?uid=XjxrU4f3RsyVimDihKiRBQ
- 5. The top step in press-level marketing is beefing up the website. So you have a super website experience (this means a clean, modern design with a good search and great, shareable content like downloadable resources for teachers, librarians, author kits with great images for media reviewers and booksellers. You have a blog/news feed with author Q&As, review-style articles, video or images—all stuff that people like to share on social media, in particular Facebook, Twitter, YouTube. And your site is coded in a way that pulls in the title, cover image and perfect bit of text when someone shares a URL from your site. From a data perspective, you want to focus on the engagement rate (Likes, comments, shares divided by impressions or reach). Now you make the jump to title-level marketing when you have an established audience that is large enough and engaged enough to help spread and create hype about a title. You don’t get that with without these other steps in place. I’ll share with you in a minute some benchmark data for how well (or not) publishers are performing on Twitter and Facebook
- I just want to skip down the remaining steps. Ecommerce. It’s good to have, but doesn’t really kick into gear unless you are effectively using email, ads and social to drive sales on your own site. Next down is Category or Title advertising (as opposed to Brand or Campaign level) advertising
- In Aug 2013 Scaredy Squirrel at the Beach was an iTunes book of the week. This is when title-specific marketing works. You have a special promotion, an award nomination, a contest. You want People to know about the promotion and then take some action. In this case download the free book. Have People to tell their friends about it (which is the screenshot here). And then Love Scaredy enough to buy other titles in the series. Most important, you need an existing fan base. There were 9500 Facebook followers on the official Scaredy Squirrel Page. This means you can do Facebook ads targetting the existing fans, but also that you have enough demographic and behavioural data in Facebook that you can target an audience with similar characteristics who aren’t already fans of the page. Likewise you can run search ads on specific keywords like Scardey Squirrel or on general category phrases like ebooks for kids, best picture books on ipad If you’re super up to speed then you can also run remarketing campaigns. These are ad campaigns where you reach out to visitors who already have visited your website. They came, looked at Scaredy Squirrel book pages, maybe even added an ebook to their cart but didn’t purchase. So as they engage with related content on other sites (maybe they are viewing a Scaredy Squirrel video on YouTube, you show them the ad about the free book of the week on iTunes.
- What’s left? 9. multi-channel integrations/brand extensions (the eg. like 3-day novel, partnerships etc. BitLit) Again, the benefits of this type of marketing are seem when the previous steps are in place. 10. And when all of this is second nature, then the real innovation begins and you get into loyalty marketing (coddle and delight readers); people return to your site to buy again, it’s not just a one-off fluke. And you have enough traffic to run experiments, do A/B testing, or to offer discounts Most publishers are doing bits of all these things, and it’s ok to put the cart before the donkey but if you want to win the race, this is the progression. So I want to share with you some benchmark data applicable to small presses and talk about what you can do with a budget of $500-1000 per title.
- So let’s talk about Twitter & FB the Performance. Why are businesses on social media? Because everyone else is. Yes, but why are they? The ABCs Acquisition, Behaviour and Conversion. Acquisition: acquire eyeballs – reach, Impressions (visibility, do they see our stuff) Behaviour is about Applause & Amplification (like/favourite, share/RT) Conversion: what are we hoping to get? More love, followers, more visitors to our website, more email subs, more sales
- We want to use social media to drive people to our site so they do stuff that matters like sign up to the newsletter or buy. Here’s a look at the benchmark data for a less active site (100-500 daily sessions) vs. a more active site (500-1000 daily sessions). Daily Sessions is visits to your website in one day. This is what the monthly figures look like. A large magazine style site like 49thShelf is the high range 500-1000 daily sessions. And most publishers are in the 100-500 daily session, with many smaller publishers below that. Look at your own data and compare the traffic that comes from Social, Referral, Email and Paid because those numbers are affected by your marketing activities. Are you get 1000 sessions a month from social media, if not why? Do you have low follower numbers? Low click throughs on your tweets or facebook posts? Are you even posting links to your site? You can’t win the lottery if you haven’t bought a ticket. So Google Analytics, along with Twitter Analytics (analytics.twitter.com) and Facebook Insights can tell you a lot if you have a statistically significant data set. In other words, you need to focus on building up your audience in order to then focus on getting them to do stuff.
- So what does the audience size look like on twitter? Here are groupings of publishers by number of followers Kids & YA pubs typically 2-4K twitter followers Trade is a mixed bag. What’s really important is to look at your month over month follower growth. Most pubs gain less than 200 followers per month. Of the sample of publishers shown here: 50% get less than 100 followers per month 50% between 100-200 per month. Anansi, Coach House, Raincoast are the ones to watch. Once you hit a certain level, see exponential growth Size matters.
- Likewise on Facebook. Of the 50 publishing-related FB pages I track, 95% gain fewer than 100 followers per month. Annick and Anansi are really the ones to watch. The kids publishers do well on Facebook, better than adult fiction or non-fiction. The value of Facebook is the audience research and insights into who those people are and the types of interests they have. The benefits of Facebook are seen when you have a steady intake of 50+ new followers per month. So how do you improve Facebook? Go back to your website: Do you have Social media follow buttons consistently on every page On news items, book pages and blog posts, do you encourage people to Share that content, not just Like it. What does your content look like when the URL is shared on Facebook? Do you cross promo b/w social channels? Newsletter mentions social. You can subscribe to the newsletter via Facebook. Instead of treating each tool like a silo, think of it like an ecosystem. One thing fuels another.
- Now what if you have budget to promote a title? Let’s start with something small like $500-1000. I’ve picked one of Freehand’s Spring titles: The Mystics of Mile End Lev and Samara Meyer have a typical childhood, other than that their father is distracted and their mother is dead. The live in Montreal’s Mile End, a mashup of hipsters and Hasidic Jews … and there’s crazy Mr Katz who’re recreating the Tree of Knowledge out of leaves, toilet paper rolls and dental floss. Ok so what are we going to do here
- If you attended my LPG webinar in December then some of this is familiar. (link to slides) There are 3 main things you can control that have an affect across all channels. Positioning Platform Sales
- 1st is how book is positioned in the market (what it’s about, who it’s for, why ppl should care). What is important in online marketing is the 1st 200 characters of your book description (about 40 words). This is the amount that appears when the book pages appears in search results, when the URL is shared on social media, when people look up the title in Goodreads or Amazon or BookNet. Think about this copy. What is it? Literary or commercial. Commercial tends to be plot driven so emphasize the story. Literary: emphasize the characters, often the writing or the author herself, give me a comp Who is it for? Male, female, young, old, what type of books do they like? Female, 44, urban, book lover. So what, why should ppl care about this book? What makes it stand out from the other quarter million new books published this year? The beauty of the thing is that it’s not hopeless. You have the answer, and that’s the sales handle. The 1-liner you tell your reps and media when you’re pitching the book. My request is that you stop writing copy for the committed, ideological reader who loves books and instead writing punchy, sales-driven copy for the bigger, wider base of people who can be romanced into reading this book when they have many, many entertainment options.
- Here’s how I’d rewrite the first paragraph. In order to better position the title—to at a glance tell ppl what it is, who it’s for and why they should care. What is it: literary fiction, debut novel Who is it for: ppl who liked History of Love (it was a finalist for the Orange Prize for Fiction, great ratings on Goodreads and Amazon); ppl who like Jewish fiction or Jewish characters, Montreal, quirky first novels, family histories, curses, triumphs, beating the odds. This is the Jewish, Gabriel Garcia Marquez. We have mysticism, religion and secularity squaring off, which we can get to in the second paragraph. Why should ppl care? respected writer, with a community, and she’s funny The Forward is like a Jewish Buzzfeed, there’s a good comp, it’s a first-time author but it’s worth taking a chance because the promise is that the writing is good.
- 2nd is Author Platform. Who is the author and how connected are they to end-readers, media and other influencers. In the case of Fiction—readers want to know what else have they written or what other authors are similar In the case of Nonfiction: what credentials do they have, and is this a new take on an old subject, is it controversial, something brand new: where does this author fit Specifically this plays out in what you write as an author bio. With The Mystics of Mile End, Freehand has a writer and editor for The Forward. Great Buzzfeed style articles and has contributed to other publications before, which means there’s an oppty to do more, and have her by-line mentioned the novel. She’s appears The Daily Beast, Buzzfeed, The Rumpus, The Forward, The Walrus, New York Magazine. I would hit them all up again for a contributed article and/or a review. And find out if she has friends or contacts in the biz so you can personalize the pitch? She’s written and produced 6 plays in Montreal, Vancouver and New York. Do some sponsorship or advertising at Jewish festivals. She has an MFA in Creative Writing from UBC, get them involved with a profile piece, get her former profs and mentors blogging, sharing, talking about her on twitter and facebook. This woman obviously has spunk. Is she a festival author? Can she tell a good tale in person? If yes, pitch her. There’s no guarantee so are you going to tour her? Does the author have friends, community, network? PPL need a reason to come out. Craft a good media kit with an Author Q&A. She has fantastic material on her blog. Behind the scenes writing, a good Q&A. As the publisher, you have to be a content producer. Don’t just send out a review copy with a press release tucked inside the cover. Sticky note sections of the book that are worth nothing. Have print quality resources available online: A few photos of the author, the book, take the type of photo you’d want in a Vanity Fair profile piece or in The Star. Draft an article or provide 3 headlines and opening paragraphs on different angles for the book. Romance the Media: “Writer Writes Book” is not a headline. Exclusivity (anything special), Controversy, Anniversary, Secrecy, Snobbery (will the media feel smarter if they are talking about it). Tell them why this book matters now. Make the job easier, what’s the story. Grease wheel.
- #3 is sales There’s the sales track, which you’re familiar with. Debut author means no sales history so the comps are incredibly important. They frame the buyers’ expectation and that is backed up with preorders and then customer reviews and ratings. I’d ban together with the interntaionl publishers and do a goodreads promotion, targetting readers who like History of Love, The Bee Season. I’d research the comp titles on Amazon and see what else was bought with those titles. So Rosie Project, The Goldfinch. I’d do a giveaway on Goodreads and track things like number of requests, number of adds to the “to read shelf”, additions of the title to the various lists, number of reviews. All of this is about creating social proof signals that indicate if a title is worth buying or not.
- And I’d look for opportunities. Create some Buzzfeed style book lists, for Buzzfeed but also for Goodreads, 49thShelf, other bloggers. There are bookstores, media, librarians all trying to generate engagement on social media. Look for opportunities to join the conversation. Here’s McNally asking where people take the books they buy from McNally Take a photo of this book in a fun location and tag it with #MRBbooks Do your own spin, partner up and offer a gift card or do something similar but get your authors to participate.
- Mar 2014 Literary balderdash game played online with 5 publishers and their authors. Game was played in 5 rounds with up to 50 people participating per round. It was fun, it generated a lot of twitter chatter and exposure to these presses and authors, and it really moved the needle in terms of follower numbers for presses like ECWhttp://houseofanansipress.wordpress.com/2014/02/26/join-us-on-twitter-friday-at-4pm-for-publidash/. And here is how the game originated: http://storify.com/HouseofAnansi/the-genesis-of-publidash So for Brick Books’ 40th anniversary and poetry campaign, you want to create some short, intense spikes of conversation and use that to create momentum throughout the duration of the campaign.
- My recommendations are to Follow the path Get the basics in order: website, mobile, email Focus on press-level marketing Build up the social media audience in the core tools: twitter, facebook and youtube. And when you have an established audience of size, then make the leap to title-specific marketing. This is the “rising tide lifts all boats” method of marketing
- As you work on the audience buiilding component: Write copy that romances not just the diehard reader but the general entertainment seeker. Nail the sales handle. And if you believe you have something special and make it into that. Talk to Bruce about the book Clearing the Plains. Early reading copies to create an archipeligo of influential people outside of your publishing house who will say that this is a must read. Cynara at Arsenal says 100 ARCS 4-5months before pub. Use Goodreads to promote fiction: track the title in advance, who’s looking at it, who’s seen a galley, GR claims to have 800K Canadian users. Find the lists and add your title, create new lists, get them picked up by bloggers. Try the giveaways, especially if you are the US publisher or can coordinate with them If it’s Amazon, focus on pre-orders, get as many as possible, then on customer reviews, at least 10 reviews. Produce content to romance the media, generate the contributed articles: Give your author good marketing collateral: create their Facebook and Twitter cover image, give them some cover images in various sizes, the square thumbnail, the landscape image for sharing on FB and Twitter, a good size cover image Follow and Share what the booksellers and libraries are doing; follow the media. Look for conversations you can insert yourself into
- I’m going to stop there and see if there … And I’ll remind you that I write the Underwire Newsletter: Full Support for Non-Techies, which is full of marketing tips, google analytics help and resources for publishers. And of course I’m on the socmeds Boxcarmarketing for Business Somisguided if you want to send me review copies