Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Complete Guides

669 views

Published on

This is the story of our little publishing company that wants to make it cheaper for people to own technical books. Our flagship title is The Complete Android Guide, which is the world'

Please refer to the slide notes to see the finer points. Otherwise, this presentation might not make sense.

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

Complete Guides

  1. 1. Complete GuidesPublishing by the people, for the people.
  2. 2. Before I forget• Find out more about me and my company: • kelly@3ones.com • @kellyabbott • http://3ones.com• Find out more about the books and sites here: • http://completeguides.net • http://completeandroidguide.com • @completeandroid • @icompleteme
  3. 3. Dog people
  4. 4. Cat people
  5. 5. Owl people
  6. 6. Book people
  7. 7. $50
  8. 8. $50 $30
  9. 9. $50 $30 $10
  10. 10. $500
  11. 11. $5,000
  12. 12. Traditional publishing Publishers Readers Writers
  13. 13. Our publishing model
  14. 14. Funny thing happened On my way to the bookstore
  15. 15. Book’s age: top 12 “wordpress” books on Amazon 53.75 2.51.25 0 In 2012 Last 6 months Last 12 months Over 12 months old
  16. 16. Books by price: top 12 “wordpress” books on Amazon 53.75 2.51.25 0 $4.95 $15 $30
  17. 17. Sample (kindle)
  18. 18. This bugs me
  19. 19. Publishing rethunk at the speed of technology
  20. 20. Change your wallpaper. You know you want to.
  21. 21. $0 $9 $2
  22. 22. The process compared
  23. 23. 7,000 total buyers of book or app in the past.  5000 books sold (ePub or PDF) - ASP $6 Most popular day we sold 1000 books in a day (99cent promo went viral) Weve sold the app 1500 times - ASP $1.25 and itsbeen installed on 2000 devices. Weve licensed the app for 250,000 tablet ownersthrough an OEM deal. 10,000 visitors per month (pre-OEM deal). Post isTBD. 12% of opt-ins re-purchased the book at least once.  Publishing rethunk $40,000 gross revenues
  24. 24. What’s next?
  25. 25. $1.99

×