Social Media& <br />Marketing Strategies<br />
Suresh Babu<br />Ph: 9731338721<br />Twitter:@seobangalore<br />Email: suresh@webmarketingacademy.in<br />Social Media Rev...
     Face book<br />700 Million Users<br />25 Million Users in India<br />
G+ 25 Million Users<br />http://www.comscoredatamine.com/2011/07/infographic-gmails-global-market-penetration/<br />
100 Million User<br /> 10 Million India<br />Top industries : IT, Computer Software, Telecomm, Financial Services<br /><ul...
 19027 listed ‘bollywood’, ‘holly wood’ or ‘film’ in their LinkedIn profile
 4% of members use the word 'owner' in their title </li></li></ul><li>Reach - 3 Million India<br />Source: http://searchen...
<a rel=“YOU” href=“http://you.com”><br />
Listen<br />1<br />
Google Alerts – Free Monitoring Tool – 2 min<br />
Back type - FREE<br />Time to Set up – 2 min<br />
Back type - FREE<br />Time to Set up – 2 min<br />
Why to use these tools ?<br /><ul><li>Gives Instant Reports
Cant find in Google results
 Automate your research</li></li></ul><li>How to use these tools ?<br />Alert for: <br /><ul><li>You, Competitor, Brand, K...
 Research
Up-to date information
 Track Interest</li></li></ul><li>Research<br />2<br />
Google Trends - FREE<br />
Google Insights - FREE<br />
Google Insights<br />
Google Ad planner<br />
Twitter Trending Topic - FREE<br />
Why to use these tools ?<br /><ul><li>Gives Statistics on everything
 Historical Data/References
 Research
 Media Buying/Ads</li></li></ul><li>How to use these tools ?<br />Use for: <br /><ul><li> Future trends
 Topic of interest
Seasonal topic of interest
 Demographics</li></li></ul><li>Journalist on Twitter<br />
Tools<br />Find Journalist, News , Popular Topic and Followers by category<br />
Other Twitter Tools <br />
HARO<br />3<br />
HELP A REPORTER OUT<br />
HELP A REPORTER OUT<br />
Why to use these tools ?<br />
How to use these tools ?<br /><ul><li>Research
 Find out what media is looking for future stories
 Be a resource</li></li></ul><li>Who Owns Your Data?<br />4<br />
How BBC Lost 60,000 Followers to ITV<br />
BBC Twitter<br />
Best Practices<br /><ul><li>Have a clear guideline and policy
 Educate the team
Transition while moving
 Example guidelines:BBC: http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-summaryThe Roanoke Times News St...
Social Resume<br />http://www.slideshare.net/saadahmedshaikh/visual-resume-saad-ahmed-shaikh<br />
Tweet for Internship<br />
Best Job in the World <br />http://news.bbc.co.uk/2/hi/asia-pacific/7823812.stm<br />
Search Engine Rankings<br />Images<br />Face book<br />Twitter<br />
 Online Marketing as Career<br />
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Social Media Marketing Strategies for PR , Journalism Workshop in Bangalore. Commits

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Social Media Marketing Strategies for PR , Journalism and Mass Communication Students Workshop in Bangalore. Commits. Convergence institute of media management & Infomation technology Studies Bangalore, India

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Social Media Marketing Strategies for PR , Journalism Workshop in Bangalore. Commits

  1. 1. Social Media& <br />Marketing Strategies<br />
  2. 2. Suresh Babu<br />Ph: 9731338721<br />Twitter:@seobangalore<br />Email: suresh@webmarketingacademy.in<br />Social Media Revolution <br />
  3. 3. Face book<br />700 Million Users<br />25 Million Users in India<br />
  4. 4. G+ 25 Million Users<br />http://www.comscoredatamine.com/2011/07/infographic-gmails-global-market-penetration/<br />
  5. 5. 100 Million User<br /> 10 Million India<br />Top industries : IT, Computer Software, Telecomm, Financial Services<br /><ul><li> 16105 listed the term ‘social media’ in their profiles
  6. 6. 19027 listed ‘bollywood’, ‘holly wood’ or ‘film’ in their LinkedIn profile
  7. 7. 4% of members use the word 'owner' in their title </li></li></ul><li>Reach - 3 Million India<br />Source: http://searchengineland.com/behind-the-numbers-of-googles-monumental-rise-to-25-million-unique-visitor-88076/<br />
  8. 8. <a rel=“YOU” href=“http://you.com”><br />
  9. 9. Listen<br />1<br />
  10. 10. Google Alerts – Free Monitoring Tool – 2 min<br />
  11. 11. Back type - FREE<br />Time to Set up – 2 min<br />
  12. 12. Back type - FREE<br />Time to Set up – 2 min<br />
  13. 13. Why to use these tools ?<br /><ul><li>Gives Instant Reports
  14. 14. Cant find in Google results
  15. 15. Automate your research</li></li></ul><li>How to use these tools ?<br />Alert for: <br /><ul><li>You, Competitor, Brand, Keywords
  16. 16. Research
  17. 17. Up-to date information
  18. 18. Track Interest</li></li></ul><li>Research<br />2<br />
  19. 19. Google Trends - FREE<br />
  20. 20. Google Insights - FREE<br />
  21. 21. Google Insights<br />
  22. 22. Google Ad planner<br />
  23. 23. Twitter Trending Topic - FREE<br />
  24. 24. Why to use these tools ?<br /><ul><li>Gives Statistics on everything
  25. 25. Historical Data/References
  26. 26. Research
  27. 27. Media Buying/Ads</li></li></ul><li>How to use these tools ?<br />Use for: <br /><ul><li> Future trends
  28. 28. Topic of interest
  29. 29. Seasonal topic of interest
  30. 30. Demographics</li></li></ul><li>Journalist on Twitter<br />
  31. 31. Tools<br />Find Journalist, News , Popular Topic and Followers by category<br />
  32. 32. Other Twitter Tools <br />
  33. 33. HARO<br />3<br />
  34. 34. HELP A REPORTER OUT<br />
  35. 35. HELP A REPORTER OUT<br />
  36. 36. Why to use these tools ?<br />
  37. 37. How to use these tools ?<br /><ul><li>Research
  38. 38. Find out what media is looking for future stories
  39. 39. Be a resource</li></li></ul><li>Who Owns Your Data?<br />4<br />
  40. 40. How BBC Lost 60,000 Followers to ITV<br />
  41. 41. BBC Twitter<br />
  42. 42. Best Practices<br /><ul><li>Have a clear guideline and policy
  43. 43. Educate the team
  44. 44. Transition while moving
  45. 45. Example guidelines:BBC: http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-summaryThe Roanoke Times News Standards:http://www.roanoke.com/newsservices/wb/xp-59614#48</li></li></ul><li>Report and Resources<br />New Media Case Study <br />http://stateofthemedia.org/2011/mobile-survey/seattle-a-new-media-case-study/<br />New Media , Old Media Study <br />http://www.journalism.org/analysis_report/new_media_old_media<br />The State of News Media 2011<br />http://stateofthemedia.org/2011/overview-2/<br />
  46. 46. Social Resume<br />http://www.slideshare.net/saadahmedshaikh/visual-resume-saad-ahmed-shaikh<br />
  47. 47. Tweet for Internship<br />
  48. 48. Best Job in the World <br />http://news.bbc.co.uk/2/hi/asia-pacific/7823812.stm<br />
  49. 49. Search Engine Rankings<br />Images<br />Face book<br />Twitter<br />
  50. 50. Online Marketing as Career<br />
  51. 51. Career Path<br />
  52. 52. Team – Online Marketing<br />
  53. 53. Web Marketing Academy <br />
  54. 54.
  55. 55.
  56. 56. Location<br />5<br />
  57. 57.
  58. 58. Mobile Marketing<br />6<br />
  59. 59. 100million Internet users in India, <br />40 million use it through handsets.<br />Google India’s mobile traffic up 3 times in 2010 <br />“Mobile queries will take over desktop queries by 2012 in the country,”<br /> - VinayGoel, head of products at Google India<br />Source: Telegraph India http://www.telegraphindia.com/1101218/jsp/business/story_13316293.jsp <br />
  60. 60. Thank You<br />Suresh Babu<br />Email: suresh941@gmail.com<br />http://in.linkedin.com/in/seosuresh <br />Twitter: @seobangalore<br />
  61. 61. Photo Creditsand Thanks to<br />http://www.flickr.com<br />http://www.flickr.com/photos/karthikc<br />http://www.flickr.com/photos/klash/<br />

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