Before making decisions, collect and understand all the data points you can get. Collecting more data and analyzing them helps you make informed business decisions.

1. Before making decisions,
collect and understand all the
data points you can get.
Normal-ish II:
Develop The
Full (Data)
Picture by Melissa Krut

2. Did you just say “normal”?
On to part two…

3. Part I:
Trends mean more than points.
Part II:
Multiple points offer perspective.

4. Get to the point.
One measurement is great, but
developing the full picture
requires multiple measurements
from different perspectives.

5. A survey example:
How is student success measured?
• GPA?
• Attendance?
• Involvement in extracurriculars?
• Internships?

6. A survey of District of Columbia
Public Schools teachers showed that
teachers are pressured to keep up
one key measurement prioritized by
the system: graduation rates.

7. Following an investigation about
inflated graduation rates at one high
school, this survey collected
feedback from 616 DCPS teachers.

8. Results showed that teachers
were pressured to ignore
important facts like attendance,
class performance and grades, all
with one goal: passing students.

9. Researchers recognize:
It’s impossible for a school district — a
unique and complex organism — to
judge its success on one data point.

10. Teachers know:
Success looks different at every
moment in every classroom,
despite demand to demonstrate
measurable success.

11. School systems and policy
makers should recognize:
Student success is a worthy goal.
Over-reliance on a single data
point misses the point.

12. Want more data?
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13. SoGoSurvey.com
@SoGoSurvey