Black FridayInfluence: InfluenceConsumer BehaviorWhy is it called Black Friday? According to wikipedia:The day’s name orig...
ambiguous role of ‘Social Media’ organizations posses the ability to delivercoupons and incentives to get people to buy wh...
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Black friday influence influence consumer behavior

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Black friday influence influence consumer behavior

  1. 1. Black FridayInfluence: InfluenceConsumer BehaviorWhy is it called Black Friday? According to wikipedia:The day’s name originated in Philadelphia, where it originally was used todescribe the heavy and disruptive pedestrian and vehicle trafficwhich would occuron the day after Thanksgiving. Use of the term began by 1966 and began to seebroader use outside Philadelphia around 1975. Later an alternative explanationbegan to be offered: that “Black Friday” indicates the period during whichretailers are turning a profit, or “in the black.”Most online retailers can attest to the value of being able to influence your buyingdecisions. Back in the 90′s as Wal-Mart was just taking off, this behemoth ofmodern retail would cut their prices below any competitor, just to get you in thedoor. And it worked. Now however, the price of delivering goods to a retailer isrelatively fixed; the Wal-Mart strategy is gone, never to return. Furthermore,today’s consumers are much more savvy than in years past. With the rise of digitaland then social media, the most refined knowledge remains at the fingertips of anywho desire it.The question becomes, how to you create lasting Influence? Businesses certainlywant to influence consumer behavior and as design would have it, they have a newmedium into consciousness of the consumer. Through the hugely small, fully
  2. 2. ambiguous role of ‘Social Media’ organizations posses the ability to delivercoupons and incentives to get people to buy where they shop the most; online. Thistakes the window shopping experience epitomized by generations earlier andplaces it squarely in the chair in which I sit. Where’s the influence though?This is the real struggle, because as Jim Weldon points out in his CompetitiveIntelligence article, without key knowledge of who your competitors are, you areautomatically reduced to “guess-marketing”. No one likes to guess and justbecause everyone else does it, doesn’t mean we should continue in a verylow success rate strategy. The question remains however, how can you createinfluence among your customers? The key here isn’t revealed in technology,gadgetry, widgets or even search engine manipulation. The facts are, you need togive them something they didn’t have before. A reason to buy from you. Mostpeople are afraid to believe that there is a value simply in that. In my experience,it’s easy to get hung up on speeds and feeds, but customers only every really careabout value. So, how do you create influence? Simple, create value. And no, noteveryone can do that. Once you’ve arrived at the true value, which is features +benefits + {reason to buy from you} the natural result is real value. I humblysubmit, consumers, whether companies or people, cannot get that anywhere. Makethat the difference you make today!Posted in: Influencer Marketing

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