The key to unlocking innovation in healthcare is focusing on disease prevention research and using electronic applications to isolate the most relevant patient data in order to tailor treatment. The panel recommended increasing investment in disease prevention, early detection and screening. They also recommended developing electronic medical records and efficient data management systems to make personalized medicine possible by leveraging a patient's genetic information and electronic health data. Challenges include the high costs of healthcare, social implications of lifestyle changes, and resistance from physicians to adopt new electronic systems.