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the case for
MORE BAD IDEAS
@jasonkeath
"A ship in harbor is safe, but that 

is not what ships are built for.” 



— John Augustus Shedd
@jasonkeathMORE BAD IDEAS
@jasonkeathMORE BAD IDEAS
@jasonkeathMORE BAD IDEAS
@jasonkeathMORE BAD IDEAS
JetBlue Commercial
BAD IDEAS
are a shortcut 

to innovation.
@jasonkeathMORE BAD IDEAS
why bad ideas?
- They are actually good idea
- They lead to good ideas (a > b > c)
- They augment other ideas
- They open your mind
- Opposite of Great
- Less Pressure
@jasonkeathMORE BAD IDEAS
HOW TO COME UP WITH
MORE BAD IDEAS


4 STEPS
@jasonkeathMORE BAD IDEAS
1. Define bad ideas.
@jasonkeathMORE BAD IDEAS
GREAT IDEAS exist
somewhere between the
obvious and the absurd.
@jasonkeathMORE BAD IDEAS
bad ideas defined.
Obvious
- Too boring, Too simple
@jasonkeathMORE BAD IDEAS
bad ideas defined.
Obvious

- Too boring, Too simple
- “Obvious” is very personal

Absurd
- Too expensive
- Too dangerous
- Too far from reality
@jasonkeathMORE BAD IDEAS
INeedANewFuckingIdea.com
@jasonkeathMORE BAD IDEAS
INANFI.COM
2. require bad ideas.
@jasonkeathMORE BAD IDEAS
3. encourage a 

WHAT IF mentality
@jasonkeathMORE BAD IDEAS
@jasonkeathMORE BAD IDEAS
“I bet Mark Zuckerberg never had
to hot glue cereal boxes together.”


— Brian Chesky (AirBNB Cofounder)
@jasonkeathMORE BAD IDEAS
@jasonkeathMORE BAD IDEAS
4. save bad ideas.
@jasonkeathMORE BAD IDEAS
@jasonkeathMORE BAD IDEAS
@jasonkeathMORE BAD IDEAS
@jasonkeathMORE BAD IDEAS
@jasonkeathMORE BAD IDEAS
There’s no such thing 

as a bad idea.
@jasonkeathMORE BAD IDEAS
Bad ideas exist.
We’re just not taught
how to use them.
@jasonkeathMORE BAD IDEAS
the case for
MORE BAD IDEAS
@jasonkeathMORE BAD IDEAS

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The Case for More Bad Ideas