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Tip 14: Your logo and other corporate identity
items need to be simple and recognisable. It
should not be too complex; this is so that the
logo and catch phrase can catch people’s
attention and can be remember and stored in
their memory.
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Tip 15: If your logo design is too fancy and
over the top it will not be able to be placed on
a number of different surfaces from
letterheads to billboards.
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Tip 16: If you decide to use colours, it is
important that you bare in mind that you
need to stick to these colours and they need
to be consistent throughout your packaging
and advertising.
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Tip 18: You need to pay careful attention to
your brand identity as it is often the first
impression people will have of your company.
This can be achieved by building your brand
and carefully marketing your product.
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Tip 19: It includes logo design as well as
business cards, adverts and brochures. These
will describe your business’s products,
services and specialities. These are also used
to create brand awareness and knowledge
about your company and what it offers.
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Tip 22: You should have a tagline that
explains exactly what you do as a company
and how it will benefit your clients by using
your business.
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Tip 26: Items that can be used to improve
your brand identity: business cards,
letterheads, envelopes, letterhead, postcards,
brochures, website and adverts.
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Tip 28: Conduct research by visiting
competitor’s websites. This will allow you to
get ideas on designs that are pleasing to the
eye and memorable.
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Tip 30: Only choose 2 colours (psychology of
colours) when creating your brand identity.
This is also a cost effective way to design
your logo and corporate identity.
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Tip 31: The size of the logo used to promote
and improve your corporate identity needs to
be considered. Ensure that it is legible in both
very big and small sizes.
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Tip 32: When creating your corporate identity
it is important that you include the phone
number, email address, physical address,
website URL and the products on all materials
such as business cards, adverts and
brochures.
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Tip 38: The content on your website is mainly
what your clients are after. Ensure that the
content is informative, concise, relevant,
appealing and easy to read.
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Tip 39: It is important that all design
elements are considered when designing a
website. These include font design, color and
size as well as pictures and other
illustrations.
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Tip 41: Popup windows are a big no-no. They
irritate the reader and can cause you to lose
business. Too many adverts can make the
page very cluttered and busy.
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Tip 43: Optimise your HTML and script code.
This means you need to get rid of unwanted
and unused scripts and tags – your web
developer should do this.
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Tip 46: It is important that you design a
website that is suitable for all screen
resolutions. This means that the amount of
scrolling needs to be reduced.