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Tip 1: Items that can be used to improve
your brand identity: business cards,
letterheads, envelopes, letterhead, postcards,
brochures, website and adverts.

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Tip 2: Remember visual interpretation is very
important and can be used to your advantage.

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Tip 3: Conduct research by visiting
competitor’s websites. This will allow you to
get ideas on designs that are pleasing to the
eye & memorable.

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Tip 4: Avoid using clipart; it can look cheap
and unprofessional.

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Tip 5: Only choose 2 colours (psychology of
colours) when creating your brand identity.
This is also a cost effective way to design
your logo and corporate identity.

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Tip 6: The size of the logo used to promote
and improve your corporate identity needs to
be considered. Ensure that it is legible in both
very big and small sizes.

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Tip 7: When creating your corporate identity
it is important that you include the phone
number, email address, physical address,
website URL and the products on all materials
such as business cards, adverts and
brochures.

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Tip 8: Look at your competitors and decide
what you like and dislike.

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Tip 9: colour, font, page layouts, and methods
to achieve visual continuity and brand
recognition for the brand.

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Tip 10: You also need to consider corporate
communication such as advertising, PR and
other information.

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Tip 11: It is important that you work on the
ethics, norms and values of the company as a
whole.

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Tip 12: To ensure that your website is
working as it should, be sure to update and
test your website regularly.

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Tip 13: The content on your website is mainly
what your clients are after. Ensure that the
content is informative, concise, relevant,
appealing and easy to read.

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Tip 14: It is important that all design
elements are considered when designing a
website. These include font design, color and
size as well as pictures and other
illustrations.

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Tip 15: Keep the website current and up to
date.

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Tip 16: Popup windows are a big no-no. They
irritate the reader and can cause you to lose
business. Too many adverts can make the
page very cluttered and busy.

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Tip 17: Minimize the elements that increase
the file size. These include graphics, flash and
scripts.

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Tip 18: Optimise your HTML and script code.
This means you need to get rid of unwanted
and unused scripts and tags – your web
developer should do this.

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Tip 19: Maximise content area for web
designing.

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Tip 20: Keep the web design simple.

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Tip 21: It is important that you design a
website that is suitable for all screen
resolutions. This means that the amount of
scrolling needs to be reduced.

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Tip 22: The color of the background needs to
make it easier for the viewer to read the text,
not more difficult.

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Tip 23: Have a Logo.

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Tip 24: Don’t forget to register or trademark
your logo.

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Tip 25: To design a brand identity, you must
also consider emotion as another factor.

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Tip 26: Be Consistent.

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Tip 27: Research your customers or your
target audience.

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Tip 28: Keep everything about your brand
simple but Creative.

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Tip 29: Capture Your Value - Use clear
language to communicate your value.

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Tip 30: Let your customers get to know the
face behind the brand.

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Tip 31: Use social media to help your brand
shine.

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Tip 32: Get involved in your community to get
exposure for your brand.

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Tip 33: Become a Trusted Advisor.

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Tip 34: Social media profiles & websites with
photos of CEO’s are considered more credible
than those without.

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Tip 35: Create branded social media pages.

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Tip 36: Your logo & other corporate identity
items need to be simple & recognisable. It
should not be too complex; this is so that the
logo & catch phrase can catch people’s
attention & can be remember & stored in their
memory.

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Tip 37: If your logo design is too fancy and
over the top it will not be able to be placed on
a number of different surfaces from
letterheads to billboards.

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Tip 38: If you decide to use colours, it is
important that you bare in mind that you
need to stick to these colours and they need
to be consistent throughout your packaging
and advertising.

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Tip 39: When designing your logo, be sure to
keep it unique, simple and original.

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Tip 40: You need to pay careful attention to
your brand identity as it is often the first
impression people will have of your company.
This can be achieved by building your brand
and carefully marketing your product.