1. As a marketing influencer, I continuously research innovative digital technology, decipher
confusing healthcare and FDA challenges, educate clients on FDA restrictions, and keep abreast
of new product launches. Currently, I am seeking a full-time or consulting position in a
marketing role whereby I can add significant value to increase the ROI for corporate reputation
or brand launch, via a multichannel approach. Having a wealth of experience on both the client
and agency sides of the business, I possess the ability to move projects forward regardless of
unforeseen obstacles: ambiguity, budget cuts, regulatory issues and change of team and
management.
Strategic marketing recommendations are based on data-informed forecasting, predictive
modeling and proven successful digital marketing methodology resulting in
unprecedented reach, cost efficiencies, and the significant increase in key performance
indicators (KPIs). Long-term strategic plans are initiated only after a complete understanding
of the clients’ goals is completely understood and meaningful analysis performed using
competitive intelligence, customer research, and inventory analysis. Although the
campaigns, products or clients may vary, my end goal never wavers: to reach patients with
the right medication, (either through HCPs or DTC), to help them remain compliant and get
well. And finally, to exceed clients’ (internal and external) expectations by delivering
outstanding results in an unprecedented amount of time.
My excellent leadership skills were recognized when I was asked to join the Executive
Committee at Sanofi, the Digital Action Committee at GlaxoSmithKline, and the leadership
team at AstraZeneca. Often, I encounter (seemingly) insurmountable obstacles; yet, I
continuously seek valid alternate solutions. I'm relentless, patient and persistent with
significant entrepreneurial skills. I built my own successful marketing firm from seed
financing and cold—calling; The Tilton Team (formerly Tilton Productions) was featured in
Entrepreneur Magazine.
Being one of the first in social media was extremely challenging, yet my team and I
persevered - and eventually regulatory approved Sunovion's (Lunesta) Facebook page. It
took one year to succeed, and was simultaneiously launched with a YouTube sleep channel.
As a direct outcome of using a multichannel approach, including TV and social media, the

2. ROI on Lunesta was unprecedented reaching 5.5 million in sales in 2010 doubling the sales
forcasts of 2009.
As a Social Media Influencer (over 10,000 followers), in my spare time I write blogs
intended to inspire, enlighten, motivate, and entertain. I advocate for patients as well as the
medical industry and write a column called “The Glass Half Full", whereby I focus on
positive change in the industry.
Areas of Expertise include:
 Intensive data research and forecasting using predictive modeling
 Extensive leadership interviews to establish priority goals
 Planning Extensive Campaign launches (long term)
 Direct Report Mentoring
 Content Marketing Strategy and Writing
 Digital Marketing Strategy and Execution
 Media Planning and Purchase
 Demand Generation
 Multichannel Marketing
 Online Display Advertising
 Search Engine Optimization (SEO)
 Search Engine Marketing (SEM)
 Social Media Management
 Traditional Marketing including Directing Hosts and Crews
 Website Design / Development
 Inbound Marketing/Lead Gen
 Landing Page Optimization
 Metrics & Analytics