1. Marketing

3. Kotler’s Definition of Marketing The marketing concept holds that the main task of the company is to determine what a given set of customers’ needs, wants, and values are and to dedicate the organization to delivering the solution.

11. Actual and Perceived Product Quality

12. Marketing initially sells the product based on the image of the organization. Future sales depend on the quality of the program.

13. Product Mix

15. Price Price should not be considered as the sole purchasing determinant. Once participants feel they have found the right course, they are not concerned about the price if it is reasonable and falls within an acceptable threshold.

20. Each category has advantages and disadvantages: . How tightly can it focus in on the market? How economical is it? How effective is it?

24. When Dates and Times

25. Where Location(s)

26. Why Program Benefits

27. How How the participant becomes involved.

28. Flyers Flyers are generally distributed to a general audience and use a variety of inexpensive distribution systems.

29. Flyers Posted on windows Left in offices & businesses Mailed to prospective students

30. Advertisements Posted on windows Left in offices & businesses Mailed to prospective students

31. Advertisements Advertisements are usually expensive, but if carefully targeted, they can be very cost effective.

32. Telemarketing

34. The Wall Street Journal stipulates that if there are no changes in one hour, the site is stagnant.

35. E-MAIL

36. Internet Ads

38. Marketing