course material

1. If you won a contract with the Federal Government to
Jou 145 final exam – multiple choicePart III T/F, MC SELECT THE BEST OPTION FOR All.
Worth two points each1. (T/F) Radio serves small, highly targeted audiences, which makes
it an excellent advertising medium for many kinds of public relations, specialized products
and services2. A prepared handout provided to reporters in electronic form, video or on
paper by an organization to summarize the “official” version of an event or situations is
__________.a. Spot news b. Continuing news c. News Release d. Developing News3. (T/F)
Professional public relations practitioners are often people whose education and perhaps
prior employment has been in a field in which writing and producing other forms of
messages have been major focuses.4. (T/F) A public relations campaign is an organized way
of communicating carefully designed messages with specific meanings to target audiences
that are important to the client.5. The relationship between public relations and media
is_______________: that is, depends on the other.a.) symbiotic b) problematic c) entertaining e.)
nonexistent6. The practice of influencing legislators to introduce or vote for measures
favorable to the interests represented is called: a. editorializing b. lobbying c. marketing d.
strategizing7.. The use of messages designed to limit the negative consequences of some
kind of crisis for a client is called: a. damage control b. spin c. massage d. conceptualization8.
(T/F) The political environment of the American media has two fundamental elements; 1) A
guarantee of freedom of the press is clearly embodied in the US Constitution, and 2) that
freedom is not absolute.9. (T/F) The term applied to publicly made, false, and defamatory
oral statements about an individual is “libel.”10. (T/F) The First Amendment to the US
Constitution requires the press to be fair and responsible.11. (T/F) News organizations that
pay sources to give interviews are engaging in:a. misuse of identity b. sensationalism c.
exploitation d. checkbook journalism12. . Why does slander differ from libel?b. Slander is a
type of defamation that is spokenc. Libel is a type of defamation that is printede. each of the
abovef. none of the above13. (T/F) Radio, television, cinema and the Internet enjoy just as
much legal protection as print media.14. (T/F) Intellectual property refers to ideas that
have commercial value, such as patents and software programs.15. The public relations
practitioner serves as an ______ between the organization that he or she represents and
between all of that organization’s publics.a) antagonist b) intermediary c) obstacle d)
investigator16 (T/F) Much of modern PR relies on digital communications, but PR still uses
rhetoric, symbols and slogans as its tactics.17 The most famous and successful of the 19th
century press agents who created, promoted and exploited the careers of many celebrities
was: John Filson b) Harriet Beecher Stowe c) Wild Bill Hickock d) P.T. Barnum18 The terms

2. “Integrated Communications” or “Integrated Marketing Communications” are used to
describe a) business integration b) marketing agency integration c) advertising public
relations and marketing integration d) consumer agency integration.19 Which of the
following can be attributed directly to technological transparency?a) The worldwide
increase in computer networks.b) The expectations that what an organization does will not
be viable to all interested partiesc) Increasing the level of literacyd) The link between
culture and economic structure20 Although PR practitioners are expected to solve
problems, _______ problems to avoid conflict or crisis has taken precedence. a ) anticipating
b) concealing c) communicating d) integrating21 When PR practitioners work with lawyers,
it is often for the purpose of: a ) increasingly being handled by accountants rather than PR
practitioners b) a PR activity that focuses exclusively on internal publics c) primarily
concerned with government communications d) a growing PR specialization that now deals
in managing both reputation and risk.22 Investor Relations for publicly owned companies
is: a) increasingly being handled by accountants rather than PR practitioners. b) a PR
activity that focuses exclusively on external publics c) primarily concerned with
government communications d) a growing PR specialization that now deals in managing
both reputation and risk23 (T/F) Dr. Bird argued in class that there were three distinct
reasons why Corporate Annual Reports were not Public Relations.24. When PR
practitioners work with lawyers, it is often for the purpose of _______________. a) covering up a
negative curt case or legal settlement b) presenting an organization’s position on a legal
issue to publics c) initialing a libel suit d) filing a claim against the Securities and Exchange
Commission.25. Which of the following about minority practitioners is true? a) they are
hired only by not-for-profit organizations b) they often work for companies or firms that
specialize in communicating with minority publics c) their compensation is often equal or
higher than that of white practitioners d) they are more likely to report directly to the CEO
than white practitioners.26. The concept that an organization’s advertising, promotions,
media relations , employee communications, investor communications, and Internet
presence will all be coordinated and focused on the organization’s positioning and mission
statements is called a) integrated communications b) marketing c) cross-platform
communication d) economic consolidation27 To developing nations, globalization suggests
synergy. To underdeveloped or developing nations “globalization” implies __________. a) loss
of indigenous culture b) paternalism c) second colonization d) all of the above28. The first
step for formal research is to : a) obtain the data b) develop the hypothesis c) design the
experiment d) define the problem.29. The final step in formal research is to ____________. a)
analyze the data b) communicate the results c) determine whether the hypothesis was
supported d) interpret the data30. If you won a contract with the Federal Government to
construct a campaign to lessen the frequency of random shootings across the United States,
what would you do first and second?EXTRA CREDITE.C. -1 During the semester we had
three guest speakers. Alexandra Gratereaux, Norma Stanley and Colin DeVries. One worked
for various media and non-profit companies, the other created her own company, EEE
Communications, and the last works for a large, non-profit health institution. From which
did you learn the most and why?E.C. -2 List what you believe to be Seth Finn’s three most

3. salient points in his chapter on Assessment for Media Writing.E.C. -2 Who is the author of
the trade journal and reference books Dr. Bird cited as “The bible of NYC’s public relations”?