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JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration
Paper Code: MBA– 109
Paper Title: INTERNATIONAL BUSINESS
Last date of submission: Max. Marks: 30
Note: Question No. 1 is of short answer type and is compulsory for all the
students. It carries 1 Mark each.
Q. 1. Answer all the questions:
i. What is the difference between global and international business?
Answer : There are many examples of global companies doing business around the world,
such as Apple,Amazonandthe ChinaConstructionBank."Global business,"however,means
much the same thing as "international business". It's quite distinct from globalization.
International
ii. State the difference between centralized and decentralized structure.
Answer :
iii. What is balance of payment?
Answer : The balance of payments (BoP) records all economic transactions in goods,
services, and assets of the country with the rest of the world for a specified time period,
usuallyayear.In simple terms,itisa systematicaccountingbalance sheetof the countryand
iv. Write any two barriers of international business?
2. Answer : Cultural and social barriers:
A nation’scultural andsocial forcescanrestrict international business. Culture consists of a
v. Write any two importance of logistic management?
Answer : An effective logistics management operation should yield 4 key results:
(i) Increase revenue
(ii) Improve operating cost structure
vi. Write any two motivating factors of international business.
Answer : Growth and Profitability - A lot of companies turn to global markets for growth.
Economics of Scale - Expanding size and scope of markets help to achieve economies of
vii. Define small scale industry?
Answer:Small scale industries(SSIs) alsoknownasMSMEs are defined&categorizedbythe
Micro, Small & Medium Enterprises Development Act, 2006. The act categorizes different
scale of industriesonthe basisof investmentinplant & machinery in case of manufacturing
viii. What is FDI?
Answer:Foreigndirectinvestment(FDI) isaninvestmentmade byafirmor individualinone
countryintobusinessinterestslocatedin another country. Generally, FDI takes place when
ix. Write any two characteristics of ethnocentrism.
Answer : Ethnocentrism is the term anthropologists use to describe the opinion that one’s
own way of life is natural or correct. Some would simply call it cultural ignorance.
Ethnocentrismmeansthatone maysee his/herownculture as the correct way of living. For
x. What is trade block?
Answer:Historictradingblocsinclude the HanseaticLeague,aNorthernEuropeaneconomic
alliance between the 12th and 17th centuries, and the German Customs Union, formed on
the basis of the German Confederation and subsequently the German Empire from 1871.
Note:Answer any four questions. Eachquestion carries 5 marks (Word limits
500)
Q. 2. Explain the economic and political environment which effect international business.
ECONOMIC ENVIRONMENT
Answer : Consumer Confidence
3. Consumerconfidence isaneconomicindicatorthatmeasuresoverallconsumer optimism about the
state of the economy. Confident consumers tend to be more willing to spend money than
consumers with low
Q. 3. Explain global business planning system in detail.
Answer:Global businessplansresemblelocal andregional businessplansinformat.Global business
plans differ from other business plans by serving as a company's communications vehicle for its
global operations. Components of a global business plan, which differ from other focus on global
customers,global pricingandcurrencyissues,andinternational market legal factors, to name a few
distinctionslistedbyAllegroInvest.The University of Houston Small Business Development Center
Q. 4. Discuss the various factors of marketing strategy in international market.
Answer:International marketingmeansmakingdecisionsforyourmarketingmix basedonpotential
marketsoutside of yourcompany’shome market.Some would call it the coordination of marketing
strategies by a company that are necessary to sell goods or services in a foreign marketplace.
Q. 5. Explain various stages of international business.
Answer : Stage 1: Domestic-market establishment The domestic market is often an appropriate
place to testproductsand fine-tuneperformance before tackling the complexities of international
trade. It can also give a good indication of performance.
Stage 2: Export research and planning When companies begin trading abroad, they often target a
Q. 6. Write various limitations of international logistics management.
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