Building Customer Profiles for International Exchange Programs
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Planning out the promotions strategy of oGCDP. What we can do for offline and online promotions.
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Building Customer Profiles for International Exchange Programs
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- 9. PP M4C SD
- 10. UNDERSTAND -------FOCUS Build a Customer Profile Map BACKGROUND Students interested to go into International Relations LANGUAGE ABILITY English! TIME AVAILABILITY Summer Vacation INTERESTS/ NEEDS People Person, Wants to feel important Loves learning abut new cultures
- 11. 3:CUSTOMER JOURNEY STRANGE R VISITOR Touchpoints Facebook Blog We bsit e Mental Barrier spam, iklan, random fq, tag foto iklam, random PM, tag random, poster jelek artikel dikit, ga relevan judul, tampilan/design jelek, tulisan doang, copas doang, bahasa gk cocok konten, erlalu formal bosen, design jelek, byk jargon Question info terbaru darti temen terdekat, ada gosip apa, poto2 acara terbaru, knowledge2 unik, vifeo lucu, grup kesayangan, keep in touch org yang lo knal/akrab,, page artis ARTIKEL LAIN SAMA SERUNYA, emg lo ngapain, organisasi nya apa Cara apply, acaran ya dmn, kapan, cost Motivation kepo, banyak yg entertaining, bahan baru, gosip baru, trend baru, chatting sama org yg lo kenal, stalking sesuatu yg stories touching funny pengalaman menarik perhatian super unik, fkta2 unik detail, continous, design bagus, banyak poto, video2 lucu atu touching program apaan, siapa yg nulis, organisasi nya apa, berapa lama Simple, jelas smua Cara info aplu Message/ Activity Information Reason to Believe Tactic gngelike, ngeshare, ngeadd friend, ngemessage share, comment, like faktual, terjadi, poto, video, org yg dekat buktinya bukan dia doang org terkenal, blognya cek jg blog temen gue Testimo ni,, foto, showc ase brp org udh pergi
- 12. Promotio nal Tools Showcasing of what our EP doing abroad Booth Opportunities information and experience proof Info Session Interesting pictures and proof about Exchange experience
- 13. Message Off Peak Products Represent Indonesia Additional quality before applying for job Finding data abroad Practical experience M essage Summer Products Represen t Indonesia Unusual fasting experien ce in diverse culture Voluntary abroad Witnessin g cultural diversity Impactful holiday
- 14. Off Peak Products Summer Products Issue Value Basic JD Possible Countries Issue Value Basic JD Possible Countries Literacy - Practical education experience teach people in diverse culture - Give basic education to underprivile dge children - Russia Italy Czech republic Literacy - Practical education experience teach people in diverse culture - Give basic education to underprivile dge children - Russia Italy Czech republic Showcasing our own culture Adapting with local culture Broaden our mindset about world culture - Presenting Indonesian culture Involving in local culture activities - Cambodia Taiwan Vietnam Russia Italy Slovakia Cultural understanding Showcasing our own culture Adapting with local culture Broaden our mindset about world culture - Presenting Indonesian culture Involving in local culture activities - Cambodia Taiwan Vietnam Russia Italy Slovakia Increase awareness of people regarding environmen t condition - Giving presentatio n about how to maintain environmen t and its danger Learning circle about environmen - Cambodia Environment Increase awareness of people regarding environmen t condition - Giving presentatio n about how to maintain environmen t and its danger Learning circle about environmen - Cambodia - Cultural understanding - Environment - - - - - - - -
- 16. PP M4C SD
- 21. 3:CUSTOMER JOURNEY STRANGE R VISITOR Touchpoints Facebook Blog We bsit e Mental Barrier spam, iklan, random fq, tag foto iklam, random PM, tag random, poster jelek artikel dikit, ga relevan judul, tampilan/design jelek, tulisan doang, copas doang, bahasa gk cocok konten, erlalu formal bosen, design jelek, byk jargon Question info terbaru darti temen terdekat, ada gosip apa, poto2 acara terbaru, knowledge2 unik, vifeo lucu, grup kesayangan, keep in touch org yang lo knal/akrab,, page artis ARTIKEL LAIN SAMA SERUNYA, emg lo ngapain, organisasi nya apa Cara apply, acaran ya dmn, kapan, cost Motivation kepo, banyak yg entertaining, bahan baru, gosip baru, trend baru, chatting sama org yg lo kenal, stalking sesuatu yg stories touching funny pengalaman menarik perhatian super unik, fkta2 unik detail, continous, design bagus, banyak poto, video2 lucu atu touching program apaan, siapa yg nulis, organisasi nya apa, berapa lama Simple, jelas smua Cara info aplu Message/ Activity Information Reason to Believe Tactic gngelike, ngeshare, ngeadd friend, ngemessage share, comment, like faktual, terjadi, poto, video, org yg dekat buktinya bukan dia doang org terkenal, blognya cek jg blog temen gue Testimo ni,, foto, showc ase brp org udh pergi
- 22.
- 24. • Group 1 – – – – – – Event Radio Info Booth Twitter Instagram • Group 2 – – – – – – Bill Board Business Card Poster Blog Youtube • Group 3 – – – – – – Flyer Newspaper Info Seminar Facebook LinkedIn • Group 4 – – – – – – Magazine Brochure Website Partnerships Emailers
- 28. Timeline For Summer Jan 1 Rec IR Onlin e Physi cal Sele ction Matc h Prep Re 2 3 Feb 4 1 2 3 March April May June July 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
- 29. Timeline For Summer (June Non Muslim) De c 3 Rec IR Onli ne Physi cal Sele ctio n Mat ch Prep Re 4 Jan 1 2 3 4 Feb 1 2 March April May June July 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4