The document discusses SaaS marketing trends for 2024, predicting a continued focus on customer-centric marketing, data-driven decision-making, and personalization. Specifically, it recommends tailoring marketing campaigns to individual customer needs and wants, basing decisions on analytics and feedback, sending personalized emails and creating targeted pages. It also discusses strategies like account-based marketing to focus on likely converts, product-led growth using the product to drive growth, using video to engage customers, employing social media to share content and generate leads, and creating high-quality relevant content.

1. SaaS Marketing
Trends for 2024
AMIN SAJEDI 01
@AMIN SAJEDI
SaaS Growth Consultant

2. We can expect to see a
continued focus on
customer-centric
marketing, data-driven
decision-making, and
personalization.
02
AMIN SAJEDI
@AMIN SAJEDI
SaaS Growth Consultant

3. 03
AMIN SAJEDI
@AMIN SAJEDI
SaaS Growth Consultant
𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜
𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
This means creating
marketing campaigns
and experiences that are
tailored to the specific
needs and wants of each
customer.

4. 04
AMIN SAJEDI
@AMIN SAJEDI
SaaS Growth Consultant
𝐃𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-
𝐦𝐚𝐤𝐢𝐧𝐠
Everything from website
analytics to customer
feedback.

5. 05
AMIN SAJEDI
@AMIN SAJEDI
SaaS Growth Consultant
𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧
This could involve
anything from sending
personalized emails to
creating targeted landing
pages.

6. 06
AMIN SAJEDI
@AMIN SAJEDI
SaaS Growth Consultant
𝐀𝐜𝐜𝐨𝐮𝐧𝐭-𝐛𝐚𝐬𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
(𝐀𝐁𝐌)
it allows businesses to
focus their resources on
the accounts that are
most likely to convert.

7. 07
AMIN SAJEDI
@AMIN SAJEDI
SaaS Growth Consultant
𝐏𝐫𝐨𝐝𝐮𝐜𝐭-𝐥𝐞𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 (𝐏𝐋𝐆)
PLG is a growth strategy
that focuses on making
the product itself the
primary driver of growth.

8. 08
AMIN SAJEDI
@AMIN SAJEDI
SaaS Growth Consultant
Videos are a great way to
engage and educate
potential customers.
𝐕𝐢𝐝𝐞𝐨 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

9. 09
AMIN SAJEDI
@AMIN SAJEDI
SaaS Growth Consultant
𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
SaaS businesses should
be using social media to
share their content, build
relationships, and
generate leads.

10. 10
AMIN SAJEDI
@AMIN SAJEDI
SaaS Growth Consultant
𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
SaaS businesses should
be creating high-quality
content that is relevant to
their target audience.

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AMIN SAJEDI
@AMIN SAJEDI
SaaS Growth Consultant