Learn
VERBAL COMMUNICATION
Due Week 10, worth 220 points
From quick conversations to phone calls, meetings, formal presentations, and
sales pitches, you must employ effective verbal communication skills at all
times. While verbal interactions are extremely common, they can also be
stressful. Every interaction contains the potential for success...and the danger
of failure. To be “on your game” at all times requires purposeful practice,
reflection, and adjustment based on input and feedback. No matter what your
verbal communication skills are, you can improve them.
In this assignment, you will develop and deliver a verbal communication for the
scenario you have identified. Your communication should match your challenge
or opportunity. For example, if your challenge is an interview for a new position,
you may choose to record yourself answering a few key questions that might
be posed by the interviewer.
For the purposes of this course, your video presentation should not exceed five
minutes. (Your scenario might require a much longer presentation, but limit
your response to the key five minutes in this case.)
INSTRUCTIONS
For Part 1, create and deliver a verbal communication (recording your
presentation for submission to your instructor) that aligns with your Strategic
Communication Plan.
WEEK 1
IT’S A DIGITAL WORLD
ASSIGNMENT 3
For Part 2, reflect on your presentation, and document your preparation and
how you used feedback to refine your verbal communication.
PART 1 - VERBAL COMMUNICATION (VIDEO)
1. Develop and Deliver Your Verbal Communication
a) Use an impactful opening statement to engage, set context,
and/or create relevant meaning for the audience
b) Use compelling stories/statistics/facts to support your
key message
c) Where appropriate, make your request of the audience
clear and actionable
d) Use visual aids (where necessary) that support and
complement your verbal communication, but which do not
drive the conversation
e) Limit recordings to no more than 5 minutes
2. Demonstrate Professional Presence
a) Be authentic and genuine in your delivery
b) Use the appropriate tone and vocabulary for your audience
c) Use body language and eye contact effectively
d) Speak concisely with clarity and confidence
e) Build rapport and connect with your audience to grow
the relationship
f) Dress appropriately and employ an appropriate camera frame
(with a neutral background that is free of distractions)
g) Employ only professionally presented and appropriately
prepared visual aids, if used
PART 2 - REFLECTION AND FEEDBACK (WRITTEN)
3. Reflect on Your Presentation Preparation
a) Describe the approach you took to plan for your presentation
b) Explain how you rehearsed for the presentation
c) Offer suggestions for how you might better prepare
in the future
4. Use Feedback to Refine Your Communication
a) Describe or list the feedbac ...
1. Learn
VERBAL COMMUNICATION
Due Week 10, worth 220 points
From quick conversations to phone calls, meetings, formal
presentations, and
sales pitches, you must employ effective verbal communication
skills at all
times. While verbal interactions are extremely common, they
can also be
stressful. Every interaction contains the potential for
success...and the danger
of failure. To be “on your game” at all times requires
purposeful practice,
reflection, and adjustment based on input and feedback. No
matter what your
verbal communication skills are, you can improve them.
In this assignment, you will develop and deliver a verbal
communication for the
scenario you have identified. Your communication should match
your challenge
or opportunity. For example, if your challenge is an interview
for a new position,
you may choose to record yourself answering a few key
questions that might
be posed by the interviewer.
For the purposes of this course, your video presentation should
not exceed five
minutes. (Your scenario might require a much longer
presentation, but limit
2. your response to the key five minutes in this case.)
INSTRUCTIONS
For Part 1, create and deliver a verbal communication
(recording your
presentation for submission to your instructor) that aligns with
your Strategic
Communication Plan.
WEEK 1
IT’S A DIGITAL WORLD
ASSIGNMENT 3
For Part 2, reflect on your presentation, and document your
preparation and
how you used feedback to refine your verbal communication.
PART 1 - VERBAL COMMUNICATION (VIDEO)
1. Develop and Deliver Your Verbal Communication
a) Use an impactful opening statement to engage, set context,
and/or create relevant meaning for the audience
b) Use compelling stories/statistics/facts to support your
key message
c) Where appropriate, make your request of the audience
clear and actionable
d) Use visual aids (where necessary) that support and
complement your verbal communication, but which do not
drive the conversation
e) Limit recordings to no more than 5 minutes
2. Demonstrate Professional Presence
a) Be authentic and genuine in your delivery
b) Use the appropriate tone and vocabulary for your audience
3. c) Use body language and eye contact effectively
d) Speak concisely with clarity and confidence
e) Build rapport and connect with your audience to grow
the relationship
f) Dress appropriately and employ an appropriate camera
frame
(with a neutral background that is free of distractions)
g) Employ only professionally presented and appropriately
prepared visual aids, if used
PART 2 - REFLECTION AND FEEDBACK (WRITTEN)
3. Reflect on Your Presentation Preparation
a) Describe the approach you took to plan for your
presentation
b) Explain how you rehearsed for the presentation
c) Offer suggestions for how you might better prepare
in the future
4. Use Feedback to Refine Your Communication
a) Describe or list the feedback you received on your verbal
communication from the week 8 Discussion Board
4. Use Feedback to Refine Your Communication
a) Describe or list the feedback you received on your verbal
communication from the week 8 Discussion Board
b) Explain how you used the feedback to revise and improve
your
message and/or delivery
PROFESSIONAL AND APA FORMATTING REQUIREMENTS
Your assignment must follow these general APA formatting
requirements:
Your document must be typed, double-spaced, using Times
New Roman
font (size 12), with one-inch margins on all sides.
4. Include a cover page containing the title of the assignment,
your name,
the professor’s name, the course title, and the date.
The format should be consistent with professional standards. If
slides
are used, apply slide design best practices (minimal text,
appropriate
images/charts, and proper grammar and spelling) for an
appropriately
professional presentation.
Grading for this assignment will be based on the following
criteria and
evaluation standards:
1. Develop and
Deliver Your
Verbal
Communication
Weight: 25%
The student
does not
include an
impactful
opening state-
ment and/or
does not use
compelling
stories/statis-
tics/ facts.
Student does
not make a
clear and
5. actionable
request of the
audience.
Visual aids, if
used, do not
complement
or support the
verbal commu-
nication.
Recording is
longer than
five minutes.
The student
attempts to
make an
impactful
opening state-
ment and/or
uses some-
what compel-
ling
stories/statis-
tics/ facts.
Student
makes an
actionable
request of the
audience but
the request
lacks clarity.
Visual aids are
somewhat
complementa-
ry and support
the verbal
6. communica-
tion to some
degree.
Recording may
be more than
five minutes.
The student’s
opening state-
ment is ade-
quately
impactful
and/or uses
mostly
compelling
stories/statis-
tics/ facts.
Student
makes a suffi-
ciently clear
and actionable
request from
the audience.
Visual aids, if
used, are
mostly com-
plementary
and support
the verbal
communica-
tion.
Recording is
no more than
five minutes.
The student’s
7. opening state-
ment is highly
impactful
and/or uses
extremely
compelling
stories/statis-
tics/facts.
Student
makes an
entirely clear
and actionable
request of the
audience.
Visual aids, if
used, are
entirely com-
plementary
and support
the verbal
communica-
tion.
Recording is
no more than
five minutes.
POINTS: 220
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
8. 80-89% B
Exemplary
90-100% A
ASSIGNMENT 3: VERBAL COMMUNICATION
Student does
not demon-
strate, or
demonstrates
incompletely,
a level of
professional
presence.
The verbal
communica-
tion is inau-
thentic or uses
an inappropri-
ate tone and
contextually
inappropriate
vocabulary is
used.
Student fails
to build confi-
dence with the
audience and
does not
achieve rap-
port. Student’s
appearance
and demeanor
9. are not profes-
sional. Visual
aids, if used,
are unsatis-
factory and
unprofession-
al in look and
feel.
Student demon-
strates a pass-
able level of
professional
presence.
The verbal
communication
may be lacking
a completely
authentic voice,
uses a fairly
appropriate
professional
tone for the
audience, and
uses fairly
contextually
appropriate
vocabulary that
helps to build
some confi-
dence in the
student while
maintaining
clarity for the
audience.
Student
10. attempts to
build rapport
with the audi-
ence and is
fairly profes-
sional in
appearance.
Visual aids, if
used, are lack-
ing in profes-
sionalism and
presentation.
Student
demonstrates
a moderate
level of profes-
sional pres-
ence.
The verbal
communica-
tion is mostly
authentic,
uses a satis-
factorily pro-
fessional tone
for the audi-
ence, and uses
vocabulary
that is largely
appropriate in
context.
Student builds
confidence
and rapport
with the audi-
11. ence while
maintaining
clarity. Stu-
dent is mostly
professional in
appearance.
Visual aids, if
used, are
satisfactory
and profes-
sional in look
and feel.
Student
demonstrates
a high level of
professional
presence.
The verbal
communica-
tion is authen-
tic, employs
an appropri-
ately profes-
sional tone for
the audience,
and makes
use of vocabu-
lary that is
appropriate in
context. Stu-
dent success-
fully builds
confidence
and rapport
with the audi-
12. ence.
Student is
professional in
appearance
and presenta-
tion.
Visual aids, if
used, are
professional in
look and feel.
2. Demonstrate
Professional
Presence
Weight: 25%
The student
does not
reflect, or
reflects
incompletely,
on the presen-
tation. The
student does
not provide
the necessary
information.
The student
reflects on the
presentation
to some
degree and
provides
13. some, but not
enough,
information.
The student
reflects ade-
quately on the
presentation
and provides a
moderate
amount of
necessary
information.
The student is
exceptionally
reflective
concerning the
presentation.
The student
provides all
necessary
information.
3. Reflect on Your
Presentation
Preparation
Weight: 20%
The student
does not
describe
feedback
received.
The student
does not
14. explain how
feedback was
used to revise
and improve
the written
communica-
tion.
The student
satisfactorily
describes or
lists feedback
received.
The student
partially
explains how
feedback was
used to revise
and improve
the written
communica-
tion
The student
adequately
describes or
lists feedback
received.
The student
sufficiently
explains how
feedback was
used to revise
and improve
the written
communica-
15. tion.
The student
accurately
describes or
lists feedback
received.
The student
fully explains
how feedback
was used to
revise and
improve the
written com-
munication.
4. Use Feedback
to Refine Your
Communication
Weight: 20%
Writing does
not meet
minimal stan-
dards.
Tone is not
professional.
Communica-
tion is wholly
lacking in
logic, clarity,
and/or consis-
tent format-
ting. Contains
16. many spelling,
mechanical,
formatting,
and/or gram-
matical errors.
The student
satisfactorily
describes or
lists feedback
received.
The student
partially
explains how
feedback was
used to revise
and improve
the written
communica-
tion.
Writing is
excellent.
Tone is profes-
sional and
sophisticated.
Shows logic,
clarity, and
consistent
formatting.
Contains no
spelling,
mechanical, or
grammatical
errors, and
formatting
17. meets
standards.
5. Write in a
professional
manner using
proper
grammar,
mechanics,
spelling, and
formatting.
Weight: 10%
Writing could
be improved,
but meets
acceptable
standards.
Tone is profes-
sional.
Shows logic,
clarity, and
consistent
formatting.
May contain
few or no
spelling,
mechanical,
and/or gram-
matical errors.
There may be
a small
formatting
error.