SMi Group's E&P Information & Data Management conference & exhibition returns to London for its 16th year in February 2014

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“I’ve really enjoyed the past few days. Great mix of speakers and
topics. Would definitely be interested in attending the next year.”
Performance Manager, BP
Europe's Leading Industry Event
SMi present their 16th annual conference on…
12th & 13th
E&P Information and
Data Management
FEbrUAry
Marriott regents Park Hotel | London, UK
2014
Future Information & Data Management Strategies for a Changing Industry
TOP-RANKED SPEAKER FACULTY INCLUDES:
Keith Roberts, Upstream Data Architect,
ExxonMobil
Johan Stockmann, Lead Enterprise Data
Architect, Shell
Sherwin Francis, E&P IT Subsurface Service Analyst,
BG Group
Majid Al Shehry, PE Systems Analyst, Saudi
Aramco
Flemming Rolle, Manager IT & Data
Management, Dong E&P
Gemma Santos Martin, Head of Upstream
BENEFITS OF ATTENDING:
• Learn about and consider the issues expressed
from the views of 12 Oil and Gas companies
• Discuss methods and strategies for information
data management
• Understand BIG DATA
• Analyse the current status of subsurface data
management
• Develop enterprise data management strategy
ideas
Information Management, Repsol SA
Patrick Meroney, Manager, Information
Management, Repsol
Tomas Gutierrez Peimbert, E&P Information
Manager, Knowledge Management, PEMEX PEP
(E&P)
Hussain Zaid Al-Ajmi, Team Leader Exploration &
Production IM, Kuwait Oil Co
PLUS FOUR INTERACTIVE HALF-DAY CONFERENCE WORKSHOPS
Principles and Practices of Document Control
Hosted by: Tribal
Improving E&P Data Quality
Hosted by: Tribal
Tapes, Disks And Formats
Hosted by: SEG and MD Troika International
International Association of Oil and Gas Producers
How to Survive Change in E&P IT
Hosted by: NDB
Sponsored by
www.epinfodata.com
BOOK BY 31ST OCTOBER AND SAVE £300 I BOOK BY 29TH NOVEMBER AND SAVE £100
Register online or fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711

2. E&P Information & Data Management 2014
Day One Wednesday 12th February 2014
8.30
Registration & Coffee
9.00
Chairman's Opening Remarks
Flemming Rolle, Manager IT & Data Management, Dong E&P
OPENING ADDRESS
Formats and Good Practices - SEGY2 an update
• National Data repository case study
• What was and can be improved upon within format
validation and checking for contract compliance?
• How modern formats can be used to advance Data
Management?
• What will come next in the form of SEGy2 from the SEG?
Jill Lewis, Chair, Technical Standards Committee,
SEG and MD Troika International
9.10
1.00
10.30
11.10
11.40
12.20
Petrel Project Management
• What is Petrel Project Management?
• Using reference Projects
• Petrel Project Management tools
• Achieving better Data Management with blueback Project
Tracker
Sherwin Francis, IT Director, BG Group
Information Management with Landmark – The Next
Generation
• Landmarks Capability and Expertise in Upstream
Information Management
• Our Next Generation Information Management
Technology Solutions
Geraldine Fort, Industry Solution Advisor, Landmark
David Seymour, Industry Solution Advisor, Landmark
Morning Coffee
The data driven energy company: using an enterprise
architecture approach in a global energy company requires
strong methodologies and governance
• Growing relevance of data drives the need to speak the
same language: the case for data architecture
• Increasing the maturity – understand where to begin and
what you are driving for
• Data Management and Data Architecture – critically
different and mutually dependent
• Getting the right person on the job – what roles do you
need to have put in place
• The end game: making data available is more than
statistics about quality
• Data architecture a way of working, not a project
Johan Stockmann, Lead Enterprise Data Architect, Shell
Issues in Standardizing PPDM Implementations
• Issues involved in integrating different PPDM
implementations
• Integrating software from multiple vendors
• Case Study- reviewing the relevant elements of an
actual implementation with 3 vendors
Robert E. Best, CTO, PetroWEB
Sponsorship opportunities available
DATA INTEGRATION AND DISSEMINATION
2.00
PEMEX E&P data management project (ADITEP) –
“A new organization in PEMEX”
• Project architecture
• Changing Project organization
• New government scheme for data management
• Next steps
• Conclusion
DATA MANAGEMENT AND USAGE
9.50
Networking lunch
Tomas Gutierrez Peimbert, E&P Information Manager,
Knowledge Management, PEMEX PEP (E&P)
Luis Mateos, E&P Data Manager, IT Technical Services
Management, PEMEX
2.40
TransForm with InforMation
• repsol’s evolution to E&P
• Establishing Information LifeCycle Management
Patrick Meroney, Information Manager, Repsol
Gemma Santos Martin, Head of Upstream Information
Management, Repsol SA
3.20
Afternoon Tea
3.50
A 3 year journey formalising information management at
OMV E&P
• Formalising information management at OMV E&P
• Information Management became an process within the
OMV EP process map
• Paradigm shift: Who owns data?
• Project case study; applying the first paradigm shift
Juergen Mischker, Manager, Process and Information
Management, OMV E&P
4.30
PANEL DISCUSSION
Data integration, practice, process and issues
Tomas Gutierrez Peimbert, E&P Information Manager,
Knowledge Management, PEMEX PEP (E&P)
Majid Al Shehry, PE Systems Analyst, Saudi Aramco
Flemming Rolle, Manager IT & Data Management, Dong E&P
5.10
Chairman's Closing Remarks and Close of Day One
SPONSORSHIP OPPORTUNITIES
SMi offer sponsorship, exhibition, advertising and branding packages, uniquely tailored to complement your company's marketing
strategy. Should you wish to join the increasing number of companies benefiting from promoting their business at our conferences
please call: Alia Malick, Director, on +44 (0) 207 827 6168 or email amalick@smi-online.co.uk
Sponsored by
DataCo, founded in 2001, is a leading independent E&P data and information management company
providing a comprehensive service to the oil and gas industry. DataCo is software, hardware and data
vendor independent. Our 100 plus highly regarded and experienced staff and bespoke solutions are
trusted by supermajors and independents alike to unlock the full potential of their data.
www.dataco.co.uk
Register online at www.epinfodata.com • Alternatively fax you

3. E&P Information & Data Management 2014
Day Two Thursday 13th February 2014
8.30
Registration & Coffee
9.00
Chairman's Opening Remarks
9.10
DATA MANAGEMENT BEST PRACTICE CASE STUDIES
Flemming Rolle, Manager IT & Data Management, Dong E&P
1.30
• The journey from robust data to integration
• Subsurface data quality improvement and enhancement
OPENING ADDRESS
• Portal based IM
Data Management, the Future?
• Weaving in GIS
• Trends from the past to the present
• Integrating the management systems
• Looking from the present to the future
David Lloyd, Portfolio Manager, GDF Suez E&P UK
• Architectures and Strategies for Data Management
• Stepping into the future – what are we doing?
Keith Roberts, Upstream Data Architect, ExxonMobil
09.50
2.10
Framework for semi-automatically identifying, reconciling,
and maintaining G&G data within an inhomogeneous
environment
Front-End Integration and Data QC Project: A Case Study of
• Identifying the Most Pressing Issue in E&P Data
Master Project Implementation and Data access in a Multi-
Management
vendor E&P environment
• The Utopian Data Management Environment
• Data Validation and Authentication
• building an Easy to Use Solution that “Just Works”
• Standards and naming conventions
• Framework Demonstration and result Metrics
• Consistency and completeness
Paul Richter, G&G project Database engineer, ICT,
• Integration of different databases and working bases
Hussain Zaid Al-Ajmi, Team Leader Exploration & Production
IM, Kuwait Oil Co
ENI Petroleum
Morning Coffee
11.00
2.50
Afternoon Tea
3.20
10.30
Enterprise Data Management Strategy
Collaboration & Standardisation within E&P
• Why and how to collaborate in the IM part og O&G
• Fundamentals for IM sharing in a collaborative
environment
Ove Ryland, Executive Director, EPIM
• Making data governance work at all levels
• Data standards and data quality
• best practice and approach
• How is this done in practice – as seen from NCS
Speaker to be confirmed
4.00
Record Keeping Disasters and How to Avoid them?
• Why document and records management is important
• What happens when things go wrong
BIG DATA
11.40
IM Project Integration: "Bringing it all together for
Operatorship"
• San bruno, California: the Anatomy of a Disaster
- The Pipeline rupture and Fire
PANEL DISCUSSION
- The National Transport Safety board Investigation
Big Data potential for upstream oil and gas
- The Subsequent CPUC Investigation(s)
Gemma Santos Martin, Head of Upstream Information
- recordkeeping issues and violations
Flemming Rolle, Manager IT & Data Management, Dong E&P
- Penalties and Fines
Management, Repsol SA
- The size and scale of the corrective actions
Juergen Mischker, Manager, Process and Information
• Lessons Learnt
Management, OMV E&P
12.20
Networking lunch
Paul Duller, Consultancy Director, Tribal Group
4.40
Chairman’s Closing Remarks and Close of Day Two
Want to know how you can get involved?
Interested in promoting your services to this market?
Contact Julia Rotar, SMi Marketing on +44 (0) 207 827 6088, or email: jrotar@smi-online.co.uk
Sponsored by
Landmark has been providing solutions to E&P challenges through the continuous development and
enhancement of our leading high-science software and technology services. Landmark's integrated
software and services help the upstream oil and gas industry turn critical information into useful
knowledge, across deep water and unconventional and mature fields. With this knowledge, our clients
can see further, deeper, more accurately and more comprehensively than ever, so they can make
better decisions with less risk than ever. Landmark has a rich heritage in Information Management across
the Upstream value chain and has been delivering solutions from Licensing through to Abandonment for
over 25 years. We work with organisations as diverse and varied as National Petroleum data registrars,
independent operators, national energy companies and global integrated energy companies in
solving their information challenges. www.landmarksoftware.com
ur registration to +44 (0)870 9090 712 or call +44 (0)870 9090 711

4. Pre-Conference Workshop A: Principles and Practices of Document Control
8.30am-12.30pm, 11th February 2014
Overview of workshop
This workshop introduces the fundamental principles and practices of
document control in the Oil and Gas sector. After introducing the
basic concept of document control, the workshop develops the
concepts, discusses the risks and issues, requirements for an effective
system and ways to improve the current document control processes
within your organisation. Delegates will also be introduced to some of
the wider issues that can impact the levels of success when operating
document control systems and approaches At the end of this
workshop delegates will leave with a thorough introduction of the
need and concepts of document control, how to create Document
Control processes and make improvements.
About the workshop host:
Nigel Loadman, Senior Information Management Advisor, Tribal
Nigel has considerable hands on experience of various
records management subject areas and has a
comprehensive understanding of the needs and
requirements of effective document control systems.
Nigel’s drawing control and standards management
experience extends throughout his career and has both
established and maintained document control standards and
processes that were audited and certified by such authorities as the
FDA and bSI.
Benefits of attending
Attendance at this workshop would be ideal for:
• New starters who need to gain a clear understanding of the need,
benefits and method of Document Control process and procedure
• Members of project teams who require access to controlled
documents
• Any manager or employee who would benefit from a greater
understanding and awareness of the impact of document control,
the part they play in the existing document control process and the
benefits of implementing effective document control
About Tribal Group
The Tribal Group is one of the UK’s leading information
management solutions companies. It employs over 1500 staff and
operates from a network of offices across the UK. Tribal have
extensive experience of conducting international assessment and
training programmes. In the last 14 years Tribal has successfully
completed over 1,000 information management-related projects,
in 20+ countries including: the UK, Algeria, bangladesh, brazil,
bolivia, borneo, bahrain, Canada, Denmark, France, Germany,
Hong Kong, India, Indonesia, Nigeria, Norway, Malaysia,
Mauritania, Saudi Arabia, Qatar, South Africa, Tunisia, Thailand,
Trinidad and the USA.. Tribal’s success at delivering real-world,
practical assistance has proven to be of considerable benefit to
many of our oil and gas company clients, including Anadarko,
Agip, Anglo-Arabian Petroleum, bG, bHP, bP, burlington resources,
Cairn Energy, Dana, Chevron, Texaco, Conoco-Phillips, ENI, EON,
Kerr McGee, Maersk, Paladin, Shell, Saudi Aramco, Total, Talisman,
Tullow, Wintershall and Wingas-UK.
Pre-Conference Workshop B: Improving E&P Data Quality
1.30pm-5.00pm, 11th February 2014
Overview of workshop
This workshop provides a clear understanding of the nature, origin
and quality of different types of data and the use of quality control,
quality assurance and audit procedures to ensure the correctness
(or accuracy) of the data. Case histories and examples of poor
data quality will be used to illustrate and explain why data quality is
important and the problems that can arise when companies get it
wrong. Corrective actions can be brought together to form the
basis of a reliable 8- point Action Plan and data quality strategy.
Topics covered:
• Introduction to data quality
• Sources of error and integrity analysis
• Tracking and fixing data quality errors
• Different approaches to data quality: The quality guru’s
• Metadata standards, case histories and new technologies
• The 8 point action plan
Benefits of attending
This workshop is intended for delegates with no previous knowledge
of Data Quality and is designed to provide attendees with a clear
understanding of the nature, origin and quality of different types of
data and the use of quality control, quality assurance and audit
procedures to ensure the correctness (or accuracy) of the data.
Case histories and examples of poor data quality will be used to
illustrate and explain why data quality is important and the
problems that can arise when companies get it wrong.
About the workshop host:
Paul is the Consultancy Director for Tribal. His PhD focused
upon statistics and data analysis. He is an international
records management specialist, a chartered scientist,
Director and Previous past chairman of the UK
Information & records Management Society; and author
of numerous public information governance and records
management training courses.
SPONSORSHIP OPPORTUNITIES
SMi offer sponsorship, exhibition, advertising and branding packages, uniquely tailored to complement your company's marketing
strategy. Should you wish to join the increasing number of companies benefiting from promoting their business at our conferences
please call: Alia Malick, Director, on +44 (0) 207 827 6168 or email amalick@smi-online.co.uk
Sponsored by
petroWEB has been providing GIS based solutions to the oil and gas industry for over 17 years. Seamless
integration of corporate and commercial data with targeted analytical tools coupled with a powerful
E&P PPDM based well data management system offers companies scalable workflow options. The
petroWEb team’s extensive geoscience, mapping, geological, engineering, data management and
GIS experience and expertise spans decades. by managing and delivering trustworthy data and more
effective workflows throughout the organization, petroWEb helps companies leverage their data
investments. www.petroweb.com
Register online at www.epinfodata.com

5. Post-Conference Workshop C: Tapes, Disks And Formats
8.30am-12.30pm, 14th February 2014
Overview of workshop
The geophysical industry relies on samples, without efficient access
to these we really cannot carry out our work. As an active member
of the SEG Technical Standards Committee, co-ordinator between
OGP, SEG, Energistics and the Standards Leadership Council I would
like to share my knowledge on formats. In doing this it is also
necessary to understand how data is laid out on tape and disk.
Benefits of attending
If you fully understand the ramficiations of writing navtive SEGy and
SEGD to tape and disk that is a good start. What do you do or ask
in a contract when the options are unsigned tif, signed tif, extended
tif, tar, rODE or other encapsulation types. Do you know the correct
method for your data and media type?
About the workshop hosts:
Jill Lewis, Chair, Technical Standards Committee,
SEG and MD Troika International
Since 1998 I have worked with the Technical Standards Committee
(TSC) of the SEG. I was responsible for the ratification of SEGyrev1,
SEGD2.1 and SEGD 3.0 as Vice Chair and Chair. I bought the OGP,
Energistics and SEG together to use the same fundamental
standards. I am CEO of Troika International Ltd which is a software
house specializing in data management, data transcription
software, data quality, formats, data ingestion and data and tapes
in general.
About Troika
Troika, quality software for data management, transcription, quality
control, contract compliance checking, ingestion of seismic and
positioning data and remote tape access. Troika provides training
in technology transfer, workflows, QC of transcription and
consultancy relating to data formats. With world-wide sales and the
choosen tape and format input package for ProMaxSeisSpace.
Out software runs on both Windows/Linux.
Tom Own, Consultant, International Association of Oil and Gas
Producers
Post-Conference Workshop D: How to survive change in E&P IT
1.30pm-5.00pm, 14th February 2014
Overview of workshop
This workshop provides some insight, examples and areas for
discussion leading to an improved understanding of how to survive
and thrive in change in E&P IT and how to improve your chances of
success in any initiative
• Types of Change
• Effective Change
• What works in E&P IT
• Ownership of Change
• Making your Changes stick
• Continuous Improvement
About the workshop hosts:
Richard Grant – Senior Consultant and NDB Partner
richard is a Geologist who began his career in mining in
Canada. richard has a wide experience of
‘earth
sciences’ technology from this work in mining,
environmental and GIS. richard is an experience project manager
and technology implementer, richard has become an expert in
understanding the business of how software supports the business
process, the challenges of integration of software and plugs-ins and
how software vendors’ licence their products.
Ed Evans – Senior Consultant and CEO
With a background in Geology and IT systems analysis Ed
has been working in E&P IT systems for more than 20 yrs.
Ed is one of the founders of NDb. ‘Working closely with our
clients is mutually beneficial and is the best way to shape NDbs
offering’. Many of our clients call us in when they are making a ‘step
change’ in delivery of subsurface IT.
Official Platinum Media Partner
Benefits of attending
Attendance at this workshop would be ideal for those who …
• are Implementing Petrel …
• supporting unconventionals
exploration and development
• need Data Governance led
from the business.
About NDB
As a software neutral services and consultancy company NDb is
pleased to be considered by our clients as a trusted partner in
driving increasing value from petro-technical systems and services.
• unique industry knowledge and insight
• credibility and capability based on successful delivery
• excellent working relationships with subsurface and IT teams
• flexibility and responsiveness in dealing with 'unstructured'
business problems
NDb’s commitment to excellence in subsurface systems means
that we will continue to find innovative approaches to arising
challenges and will bring the best people available to the delivery
team.
NDb has worked with bP, bG Group, Shell, Woodside, Tullow Oil,
Total E&P, ConocoPhillips, Cairn Energy, Hess, Statoil, Nexen,
PetroCanada, ADCO, Halliburton, ENI, Schlumberger, Maersk,
Dana amongst others.
Official Leading Media Partners
Supported by

6. E&P INFORMATION & DATA MANAGEMENT
Conference: 12th & 13th February 2014 | Marriott Regents Park Hotel | London, UK
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