This document provides information about an upcoming conference on master data management (MDM) to be held in Berlin, Germany from September 24-26, 2012. The conference will explore opportunities to improve MDM systems and processes, examine best practices and case studies, and discuss trends in MDM. Speakers from various companies will present on their experiences implementing and managing MDM. Topics will include MDM governance, data quality, product and customer data management, and using MDM to drive business value. A half-day workshop on September 26th will allow further analysis of MDM systems to identify areas for improvement.

1. conferences
marcus evans Expert Speakers Panel:
Including Half-Day Post-Conference Interactive
Workshop on September 26th:
Analysing and Upgrading Current Master Data
Management System
24th–26th September 2012
Berlin, Germany
Attending this Premier marcus evans
Conference will Enable you to:
• Look into opportunities for master data
management improvements
• Learn recommended techniques for master data
definitions
• Benchmark new approaches to master data
governance
• Manage the challenge of Big Data and learn of its
implications for business
• Maximising benefits from improved product master
data
• Realise business value from improved customer
master data management
Learn from Key Practical Case Study
Presentations:
• ABN AMRO Bank N.V answering on latest Big Data
developments
• Philips giving insights in governance of data key
factor in effective MDM
• ABB Information Systems Ltd. sharing day-to-day
challenges how to align Master Data Management
with business needs
• Metso providing key insights into data quality secrets
as cornerstone of the MDM function
• Nokia discussing experiences in strategies of
simplifying MDM and the multiple domain approach
• Bacardi benefiting from improved product data
management
• Bayer Consumer Care AG adapting high data
quality with focus on data supply chains
• Goodyear showing perspectives of long-term
strategies on MDM
8th Conference in the Master Data Management Series
Master Data Management: Empowering Business
Improved decision making process through establishing optimised data governance
structures and setting new methods for evaluating financial benefits and supporting
business at its compliance requirements
Michael Sannes
Head of Master Data Management
ABN AMRO Bank N.V
Jan-Olav Boeriis
Group Assistant Vice President,
Head of Group Master Data
Management
ABB Information Systems Ltd.
Himanshu Srivastava
Global IM Manager–User Support
and Use Management
Metso
Pascal Van der Gracht
IT Project Manager
Volvo
Isa Ilhan
Head Global Master Data
Operations
Bayer Consumer Care AG
Dr. Olaf Jucknischke
Global Master
Data Management Lead
Ecolab Deutschland GmbH
Br. Juha Haverinen
Senior Capability Manager, MDM
Nokia
Ulla Kruhse-Lehtonen
Director Consumer Analytics
Nokia
Philippe Sciandra
Global Master Data Director
Bacardi
Santanu Dawn
Master Data Management
Lead EMEA
Goodyear
Carl Bergkull
Data Management Lead
Wartsila
Ingrid Baele
Vice President, General Manager
Business Management Office,
Intellectual Property and Standards
Philips
Simon Schneider
General Manager, Grand
Challenges
and Head of EMEA
InnoCentive
ENSURE EFFECTIVE MDM GOVERNANCE
AND RELEASE
FULL POWER OF INFORMATION
FOR BUSINESS VALUE
To Book Online Go to:
www.marcusevanscz.com/MDM

2. Day 1
September 24th, 2012
08:30 Registration and Morning Coffee
09:00 Opening Address from the Chair
IDENTIFYING KEY TRENDS: WHAT IS COMING NEXT
IN MDM EVOLUTION
09:15 Case Study
Master Data Management and Managing Big Data
MDM answering on the latest Big Data developments
• How to deal with immense volume of data
• How to deal with variety of separate forms of data
• Managing the velocity the of change
• Social Data, its implications and next challenges
Michael Sannes
Head of Master Data Management
ABN AMRO Bank N.V
10:00 Case Study
MDM on a Budget – Building World Class MDM
Structures with Limited Resources
• Key challenges of MDM and data quality initiatives
• Taking the first steps: Low hanging fruits
• Keeping things simple
• Tools, processes and people management
• Leveraging existing technology
Carl Bergkull
Data Management Lead
Wartsila
10:45 Morning Coffee and Networking Break
11:15 Panel Discussion
Next Level of Master Data Management
Market is maturing in the last three years. What trends
are arising?
• More complex MDM
• Looking at maturity of the market
• Where is the next challenge and what are the next steps for
companies with advanced master data management
• How to leverage MDM knowledge, empowering business on
higher level, rising the level and business value of MDM
• Identifying and using the appropriate benchmarks
• Evaluating potential for further implementations
To be joined by invited guests and speakers of the day
12:00 Luncheon
UNLOCKING THE POTENTIAL OF MDM FOR BUSINESS BY
AN EFFECTIVE GOVERNANCE PROCESS
13:00 Case Study
MDM Governance Challenges
• Best practices, tools, processes
• Generally applicable conclusions
• Industry specifics
Dr. Olaf Jucknischke
Global Master Data Management Lead
Ecolab Deutschland GmbH
13:45 Case Study
Governance of Data Key Factor in Effective MDM
Ensuring solid and successful MDM implementation within
the organisation. Empowering business to deliver more with
proper information supply.
• Designing successful governance structures
• Who should hold responsibility
• Towards sponsorship and support from top management
• Creating awareness within the organisation
• Upgrading, evaluating processes set in past
• Conceptual issues, tools, applications supporting MDM needs
Ingrid Baele
Vice President, General Manager Business Management Office,
Intellectual Property and Standards
Philips
14:30 Case Study
Aligning Master Data Services with Business Needs
and Benefits
• Threading enterprise data as an asset
• Assessing financial impact of MDM on business effectiveness
• Setting KPIs for these measurements
• Aligning with strategic business goals, communication
with sponsors
• Looking at benchmarking opportunities
Jan-Olav Boeriis
Group Assistant Vice President,
Head of Group Master Data Management
ABB Information Systems Ltd.
15:15 Afternoon Tea and Networking Break
DATA QUALITY AS CORNESTONE OF SUCCESS
15:45 Case Study
Data Quality as Cornerstone of the Whole Process
• Setting up access to change and access MD
• Restricted vs. broad data use
• Stages of internal data verification and authorisation
• Measuring data quality
• How smart master data definition affects whole process
• Evaluating master data quality for different operational
functions
• Allowing multi-domain use of data in one repository
Himanshu Srivastava
Global IM Manager – User Support and Use Management
Metso Mining and Construction Technology
16:30 Case Study
Simplified MDM: Testing Multi-Domain MDM
Approach
• Consolidation of MDM tools
• Simplifying architecture and data models
• Rendering master data maintenance as easy as possible
Br. Juha Haverinen
Senior Capability Manager, MDM
Nokia
17:15 Closing Remarks from the Chair and End
Booking Line
Tel.: +44 (0) 20 3002 3277
Fax: +44 (0) 20 3002 3016
www.marcusevanscz.com/MDM

3. Day 2
September 25th, 2012
Business Development Opportunities:
Does your company have solutions or technologies that the conference
delegates would benefit from knowing? If so, you can find out more
about the exhibiting, networking and branding opportunities available
by contacting:
Rob Taylor, Regional Director Sponsorship
marcus evans Barcelona
Tel.: +34 93 393 4632, Fax: +34 93 393 4633
RobT@marcusevanses.com
08:30 Registration and Morning Coffee
09:00 Opening Address from the Chair
FURTHER ON MDM TOOLS AND METHODOLOGIES –
GETTING FULL SUPPORT ON THE WAY
09:15 Case Study
Setting Mid and Long-Term Strategies for Further
Master Data Management Development
How to best match available technological innovations with
business strategic needs
• Looking at the most typical stages of MDM implementation
and evolvement
• Assessing the current state and searching for areas with the
most potential for improve
• Building in future trends
• Keeping business strategy as leading line for all data
improvements initiative
• Translating data improvements into different areas of
business impacts (sales, customer service etc.)
• Project management principles in implementing MDM system
• Upgrade by functions vs. regions – best practices
• Synchronising data globally
• MDM as business driven data and information project
• When to look for external support, best use of vendors
collaboration
Santanu Dawn
Master Data Management Lead EMEA
Goodyear
10:00 Panel Discussion
MDM and Outsourcing/Off-Shoring
• Is this feasible? What is possible?
• What can you outsource?
• Discussing the relevant details and practicalities
To be joined by invited guests and speakers of the day
10:45 Morning Coffee and Networking Break
TECHNOLOGICAL INNOVATIONS AND TOOLS
11:15 Case Study
Automation as the Next Level of Master Data
Management
• Investigating the opportunities in process streamline
• Saving in time and cost, reducing administration in MD
operations
• Main areas of benefiting from automation
• How to reduce time for particular activities
Simon Schneider
General Manager, Grand Challenges and Head of EMEA
InnoCentive
12:00 Luncheon
13:15 Case Study
Innovations and Process Optimisation in IT Solutions
and Architecture
• How to embed this into the company
• Looking into the workflow
• Sorting out the organisational requirements
• Process requirements
Pascal Van der Gracht
IT Project Manager
Volvo
FOCUSING ON SPECIFIC TYPES FOR MASTER DATA
14:00 Case study
High Data Quality Through Optimised Data Supply
Chains
• Material master data management at Bayer Consumer Care
• Analysis of the Master Data Processes
• Cost reduction potentials
• Design and optimisation of master data processes
• Lessons learned and conclusions
Isa Ilhan
Head Global Master Data Operations
Bayer Consumer Care AG
14:45 Afternoon Tea and Networking Break
15:15 Case Study
Maximising Benefits from Improved Product Master
Data
• Implementing and improving MDM for product data with
appropriate governance
• Discussing best practice implementation specifics on data
governance policies, ownership, responsibility
• Methodologies used
Philippe Sciandra
Global Master Data Director
Bacardi
16:00 Closing Remarks from the Chair and End of Conference
Booking Line
Tel.: +44 (0) 20 3002 3277
Fax: +44 (0) 20 3002 3016
www.marcusevanscz.com/MDM

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Half-Day Post-Conference Interactive Workshop
26th September 2012
marcus evans
www.marcusevans.com
08:30 Registration and Coffee
09:00 Workshop Leader’s Opening Remarks
ANALYSING MASTER DATA MANAGEMENT TO IDENTIFY
AREAS WITH HIGHEST NEED FOR IMPROVEMENT
MDM Interconnectivity
• How to connect MDM of supplier, vendor and customer
• Breaking the silos for the common benefit
• How MDM would improve the process from a real business
value viewpoint
Workshop Leaders:
To be confirmed
Attendees will be able to enjoy afternoon tea and networking
opportunities midway through the workshop at 10:30
12:30 Workshop Leader’s Closing Remarks
Complimentary Accommodation Booking Service:
For specially negotiated and discounted hotel bedroom rates please
contact our official Travel and Accommodation provider – Karen
Symonds at myTravel Manager on
karens@my-travelmanager.com

5. Tel.: +44 (0) 20 3002 3277
Fax: +44 (0) 20 3002 3016
www.marcusevanscz.com/MDM Berlin, Germany
24th–26th September 2012Please write in BLOCK CAPITALS
If you would like further information about the event or
information about how to book, please contact:
Sumreen Rizvi, Marketing Manager, marcus evans London
Tel.: +44 (0) 20 3002 3277
Fax: +44 (0) 20 3002 3016
E-mail: SumreenR@marcusevansuk.com
www.marcusevanscz.com/MDM
Complimentary Accommodation Booking Service
For specially negotiated and discounted hotel bedroom rates
please contact our official Travel and Accommodation provider –
Karen Symonds at myTravel Manager on
karens@my-travelmanager.com
conferences
Who Should Attend:
• Global Heads of Master Data Management (MDM)
• MDM Directors
• Global Data Intelligence Directors
• Data Quality Directors
• Data Governance Directors
• Heads of Business Intelligence
• Data/Enterprise Architects
• Heads of Business Process
The pace of global business and information intensity has made
master data management, data quality and governance a critical
issue. Majority of companies use multiple applications, so
maintaining a high-quality, consistent set of master data for the
organisation is rapidly becoming a necessity. Both large and small
businesses must develop data-maintenance and governance
processes and procedures to obtain and maintain accurate master
data. Improved access to better quality data can enable making
better business decisions, thus ensuring business growth and
sustainability.
This marcus evans conference is major event with a specific
focus on introducing cross industry solutions and proved very
specific master data management processes. Without confidence
in company data, business decisions cannot be made with
required certainty. Our event will provide expertise and insight
into successfully implemented processes resulting into transparent,
accurate, and timely supply of business information. We will also
offer practices in overcoming key challenges i.e. disparate
geographies with varying standards or separate functional areas
with different rules for reporting on metrics. With will also look at
increasing importance of compliance requirements and assess
current trends for next level of MDM maturity.
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1. Book online at
www.marcusevanscz.com/MDM
2. Fax bookings direct on
+44 (0) 20 3002 3016
8th Conference in the Master Data Management Series
Master Data Management: Empowering Business