conferencesmarcus evans Expert Speakers Panel:Including Half-Day Post-Conference InteractiveWorkshop on September 26th:Ana...
Day 1September 24th, 201208:30 Registration and Morning Coffee09:00 Opening Address from the ChairIDENTIFYING KEY TRENDS: ...
Day 2September 25th, 2012Business Development Opportunities:Does your company have solutions or technologies that the conf...
marcus evans conferencesProducers of high quality business to business conferencesdesigned to address the strategic inform...
Tel.: +44 (0) 20 3002 3277Fax: +44 (0) 20 3002 3016www.marcusevanscz.com/MDM Berlin, Germany24th–26th September 2012Please...
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  1. 1. conferencesmarcus evans Expert Speakers Panel:Including Half-Day Post-Conference InteractiveWorkshop on September 26th:Analysing and Upgrading Current Master DataManagement System24th–26th September 2012Berlin, GermanyAttending this Premier marcus evansConference will Enable you to:• Look into opportunities for master datamanagement improvements• Learn recommended techniques for master datadefinitions• Benchmark new approaches to master datagovernance• Manage the challenge of Big Data and learn of itsimplications for business• Maximising benefits from improved product masterdata• Realise business value from improved customermaster data managementLearn from Key Practical Case StudyPresentations:• ABN AMRO Bank N.V answering on latest Big Datadevelopments• Philips giving insights in governance of data keyfactor in effective MDM• ABB Information Systems Ltd. sharing day-to-daychallenges how to align Master Data Managementwith business needs• Metso providing key insights into data quality secretsas cornerstone of the MDM function• Nokia discussing experiences in strategies ofsimplifying MDM and the multiple domain approach• Bacardi benefiting from improved product datamanagement• Bayer Consumer Care AG adapting high dataquality with focus on data supply chains• Goodyear showing perspectives of long-termstrategies on MDM8th Conference in the Master Data Management SeriesMaster Data Management: Empowering BusinessImproved decision making process through establishing optimised data governancestructures and setting new methods for evaluating financial benefits and supportingbusiness at its compliance requirementsMichael SannesHead of Master Data ManagementABN AMRO Bank N.VJan-Olav BoeriisGroup Assistant Vice President,Head of Group Master DataManagementABB Information Systems Ltd.Himanshu SrivastavaGlobal IM Manager–User Supportand Use ManagementMetsoPascal Van der GrachtIT Project ManagerVolvoIsa IlhanHead Global Master DataOperationsBayer Consumer Care AGDr. Olaf JucknischkeGlobal MasterData Management LeadEcolab Deutschland GmbHBr. Juha HaverinenSenior Capability Manager, MDMNokiaUlla Kruhse-LehtonenDirector Consumer AnalyticsNokiaPhilippe SciandraGlobal Master Data DirectorBacardiSantanu DawnMaster Data ManagementLead EMEAGoodyearCarl BergkullData Management LeadWartsilaIngrid BaeleVice President, General ManagerBusiness Management Office,Intellectual Property and StandardsPhilipsSimon SchneiderGeneral Manager, GrandChallengesand Head of EMEAInnoCentiveENSURE EFFECTIVE MDM GOVERNANCEAND RELEASEFULL POWER OF INFORMATIONFOR BUSINESS VALUETo Book Online Go to:www.marcusevanscz.com/MDM
  2. 2. Day 1September 24th, 201208:30 Registration and Morning Coffee09:00 Opening Address from the ChairIDENTIFYING KEY TRENDS: WHAT IS COMING NEXTIN MDM EVOLUTION09:15 Case StudyMaster Data Management and Managing Big DataMDM answering on the latest Big Data developments• How to deal with immense volume of data• How to deal with variety of separate forms of data• Managing the velocity the of change• Social Data, its implications and next challengesMichael SannesHead of Master Data ManagementABN AMRO Bank N.V10:00 Case StudyMDM on a Budget – Building World Class MDMStructures with Limited Resources• Key challenges of MDM and data quality initiatives• Taking the first steps: Low hanging fruits• Keeping things simple• Tools, processes and people management• Leveraging existing technologyCarl BergkullData Management LeadWartsila10:45 Morning Coffee and Networking Break11:15 Panel DiscussionNext Level of Master Data ManagementMarket is maturing in the last three years. What trendsare arising?• More complex MDM• Looking at maturity of the market• Where is the next challenge and what are the next steps forcompanies with advanced master data management• How to leverage MDM knowledge, empowering business onhigher level, rising the level and business value of MDM• Identifying and using the appropriate benchmarks• Evaluating potential for further implementationsTo be joined by invited guests and speakers of the day12:00 LuncheonUNLOCKING THE POTENTIAL OF MDM FOR BUSINESS BYAN EFFECTIVE GOVERNANCE PROCESS13:00 Case StudyMDM Governance Challenges• Best practices, tools, processes• Generally applicable conclusions• Industry specificsDr. Olaf JucknischkeGlobal Master Data Management LeadEcolab Deutschland GmbH13:45 Case StudyGovernance of Data Key Factor in Effective MDMEnsuring solid and successful MDM implementation withinthe organisation. Empowering business to deliver more withproper information supply.• Designing successful governance structures• Who should hold responsibility• Towards sponsorship and support from top management• Creating awareness within the organisation• Upgrading, evaluating processes set in past• Conceptual issues, tools, applications supporting MDM needsIngrid BaeleVice President, General Manager Business Management Office,Intellectual Property and StandardsPhilips14:30 Case StudyAligning Master Data Services with Business Needsand Benefits• Threading enterprise data as an asset• Assessing financial impact of MDM on business effectiveness• Setting KPIs for these measurements• Aligning with strategic business goals, communicationwith sponsors• Looking at benchmarking opportunitiesJan-Olav BoeriisGroup Assistant Vice President,Head of Group Master Data ManagementABB Information Systems Ltd.15:15 Afternoon Tea and Networking BreakDATA QUALITY AS CORNESTONE OF SUCCESS15:45 Case StudyData Quality as Cornerstone of the Whole Process• Setting up access to change and access MD• Restricted vs. broad data use• Stages of internal data verification and authorisation• Measuring data quality• How smart master data definition affects whole process• Evaluating master data quality for different operationalfunctions• Allowing multi-domain use of data in one repositoryHimanshu SrivastavaGlobal IM Manager – User Support and Use ManagementMetso Mining and Construction Technology16:30 Case StudySimplified MDM: Testing Multi-Domain MDMApproach• Consolidation of MDM tools• Simplifying architecture and data models• Rendering master data maintenance as easy as possibleBr. Juha HaverinenSenior Capability Manager, MDMNokia17:15 Closing Remarks from the Chair and EndBooking LineTel.: +44 (0) 20 3002 3277Fax: +44 (0) 20 3002 3016www.marcusevanscz.com/MDM
  3. 3. Day 2September 25th, 2012Business Development Opportunities:Does your company have solutions or technologies that the conferencedelegates would benefit from knowing? If so, you can find out moreabout the exhibiting, networking and branding opportunities availableby contacting:Rob Taylor, Regional Director Sponsorshipmarcus evans BarcelonaTel.: +34 93 393 4632, Fax: +34 93 393 4633RobT@marcusevanses.com08:30 Registration and Morning Coffee09:00 Opening Address from the ChairFURTHER ON MDM TOOLS AND METHODOLOGIES –GETTING FULL SUPPORT ON THE WAY09:15 Case StudySetting Mid and Long-Term Strategies for FurtherMaster Data Management DevelopmentHow to best match available technological innovations withbusiness strategic needs• Looking at the most typical stages of MDM implementationand evolvement• Assessing the current state and searching for areas with themost potential for improve• Building in future trends• Keeping business strategy as leading line for all dataimprovements initiative• Translating data improvements into different areas ofbusiness impacts (sales, customer service etc.)• Project management principles in implementing MDM system• Upgrade by functions vs. regions – best practices• Synchronising data globally• MDM as business driven data and information project• When to look for external support, best use of vendorscollaborationSantanu DawnMaster Data Management Lead EMEAGoodyear10:00 Panel DiscussionMDM and Outsourcing/Off-Shoring• Is this feasible? What is possible?• What can you outsource?• Discussing the relevant details and practicalitiesTo be joined by invited guests and speakers of the day10:45 Morning Coffee and Networking BreakTECHNOLOGICAL INNOVATIONS AND TOOLS11:15 Case StudyAutomation as the Next Level of Master DataManagement• Investigating the opportunities in process streamline• Saving in time and cost, reducing administration in MDoperations• Main areas of benefiting from automation• How to reduce time for particular activitiesSimon SchneiderGeneral Manager, Grand Challenges and Head of EMEAInnoCentive12:00 Luncheon13:15 Case StudyInnovations and Process Optimisation in IT Solutionsand Architecture• How to embed this into the company• Looking into the workflow• Sorting out the organisational requirements• Process requirementsPascal Van der GrachtIT Project ManagerVolvoFOCUSING ON SPECIFIC TYPES FOR MASTER DATA14:00 Case studyHigh Data Quality Through Optimised Data SupplyChains• Material master data management at Bayer Consumer Care• Analysis of the Master Data Processes• Cost reduction potentials• Design and optimisation of master data processes• Lessons learned and conclusionsIsa IlhanHead Global Master Data OperationsBayer Consumer Care AG14:45 Afternoon Tea and Networking Break15:15 Case StudyMaximising Benefits from Improved Product MasterData• Implementing and improving MDM for product data withappropriate governance• Discussing best practice implementation specifics on datagovernance policies, ownership, responsibility• Methodologies usedPhilippe SciandraGlobal Master Data DirectorBacardi16:00 Closing Remarks from the Chair and End of ConferenceBooking LineTel.: +44 (0) 20 3002 3277Fax: +44 (0) 20 3002 3016www.marcusevanscz.com/MDM
  4. 4. marcus evans conferencesProducers of high quality business to business conferencesdesigned to address the strategic information needs of seniorexecutives. Speakers are practitioners from international blue-chip organisations and financial institutions, as well as businessschools, academic bodies and government ministries. More than1,000 conferences take place each year, attracting over100,000 delegates and 16,000 speakers.marcus evans summitsProducers and promoters of over 150 of the world’s leadingbusiness and economic summits every year for senior decisionmakers at exclusive locations around the world. These eventsprovide attendees with a unique opportunity to access the latestdevelopments in their chosen industry and to network ina structured environment with leading industry practitioners.marcus evans professional trainingSector Focused and General Management Training through highquality courses, videos and CD-ROMs enables organisations ofany size and geographical location to benefit from working withmarcus evans for all their training needs. The clients’demands for high quality hands-on training drives the focus forcontent, and thorough research ensures a compatibility withcurrent business concerns.marcus evans language trainingmarcus evans linguarama offers effective training inlanguage, communication and culture for business andprofessional people. With more than 30 years’ experience andover 20 centres in Europe, we are one of Europe’s largestbusiness language and communication training organisations.Each year marcus evans linguarama trains people from over60 countries worldwide and provides over 1,000 companies andorganisations with total training solutions where our coursesare focused entirely on the needs of the individual participantor group and have practical relevance to business andprofessional life.marcus evans corporate hospitalitySpecialists in corporate hospitality linked to the premierinternational sporting events around the world. Trading asThe Hospitality Group (thg), Sports Marketing Group (smg) andInternational Championship Management, the event diary isnothing less than an international sporting directory.marcus evans congressesmarcus evans congresses bring together the leading vendorsand decision makers from a wide range of services andindustries. Each event provides an opportunity for key suppliersto exhibit and demonstrate their products to the region’s keyprofessionals. In addition to the exhibition format the event’seducational conference is attended only by delegates who arepre-qualified, in most cases to a minimum spend of US$5million and many with budgets in excess of $50 million.Half-Day Post-Conference Interactive Workshop26th September 2012marcus evanswww.marcusevans.com08:30 Registration and Coffee09:00 Workshop Leader’s Opening RemarksANALYSING MASTER DATA MANAGEMENT TO IDENTIFYAREAS WITH HIGHEST NEED FOR IMPROVEMENTMDM Interconnectivity• How to connect MDM of supplier, vendor and customer• Breaking the silos for the common benefit• How MDM would improve the process from a real businessvalue viewpointWorkshop Leaders:To be confirmedAttendees will be able to enjoy afternoon tea and networkingopportunities midway through the workshop at 10:3012:30 Workshop Leader’s Closing RemarksComplimentary Accommodation Booking Service:For specially negotiated and discounted hotel bedroom rates pleasecontact our official Travel and Accommodation provider – KarenSymonds at myTravel Manager onkarens@my-travelmanager.com
  5. 5. Tel.: +44 (0) 20 3002 3277Fax: +44 (0) 20 3002 3016www.marcusevanscz.com/MDM Berlin, Germany24th–26th September 2012Please write in BLOCK CAPITALSIf you would like further information about the event orinformation about how to book, please contact:Sumreen Rizvi, Marketing Manager, marcus evans LondonTel.: +44 (0) 20 3002 3277Fax: +44 (0) 20 3002 3016E-mail: SumreenR@marcusevansuk.comwww.marcusevanscz.com/MDMComplimentary Accommodation Booking ServiceFor specially negotiated and discounted hotel bedroom ratesplease contact our official Travel and Accommodation provider –Karen Symonds at myTravel Manager onkarens@my-travelmanager.comconferencesWho Should Attend:• Global Heads of Master Data Management (MDM)• MDM Directors• Global Data Intelligence Directors• Data Quality Directors• Data Governance Directors• Heads of Business Intelligence• Data/Enterprise Architects• Heads of Business ProcessThe pace of global business and information intensity has mademaster data management, data quality and governance a criticalissue. Majority of companies use multiple applications, somaintaining a high-quality, consistent set of master data for theorganisation is rapidly becoming a necessity. Both large and smallbusinesses must develop data-maintenance and governanceprocesses and procedures to obtain and maintain accurate masterdata. Improved access to better quality data can enable makingbetter business decisions, thus ensuring business growth andsustainability.This marcus evans conference is major event with a specificfocus on introducing cross industry solutions and proved veryspecific master data management processes. Without confidencein company data, business decisions cannot be made withrequired certainty. Our event will provide expertise and insightinto successfully implemented processes resulting into transparent,accurate, and timely supply of business information. We will alsooffer practices in overcoming key challenges i.e. disparategeographies with varying standards or separate functional areaswith different rules for reporting on metrics. With will also look atincreasing importance of compliance requirements and assesscurrent trends for next level of MDM maturity.IMPORTANT – Please do not remove or obscure the above label. It contains vital informationCode: B F X CS083NamePositionOrganisationAddressVAT IDPostcode TelFax EmailAUTHORISATION Signatory must be authorised to sign on behalf of contracting organisationName PositionSignature DateThis booking is invalid without a signatureTO BOOK ONLINE GO TO WWW.MARCUSEVANSCZ.COM/MDMDELEGATE FEES:Pay in EuroJ 2 DAY CONFERENCE + WORKSHOP @ w3899.00J 2 DAY CONFERENCE @ w2999.00Pay in UK SterlingJ 2 DAY CONFERENCE + WORKSHOP @ £3699.00J 2 DAY CONFERENCE @ £2899.00CONSULTANT AND SOLUTION PROVIDER FEES:Pay in EuroJ 2 DAY CONFERENCE + WORKSHOP @ w4399.00J 2 DAY CONFERENCE @ w3499.00Pay in UK SterlingJ 2 DAY CONFERENCE + WORKSHOP @ £4199.00J 2 DAY CONFERENCE @ £3399.00The prices are inclusive of programme materials, luncheon, and refreshments.METHODS OF PAYMENTCheque – made payable to marcus evans (CR) Limited – VAT No. DE812969676Bank Transfer – marcus evans, Raiffeisenbank a.s. Praha 4, Hvezdova 1716/2b, PSC 140 78. Czech RepublicEuro: Account No: 5011036968/5500 Sort Code: 5500 SWIFT CODE: RZBCCZPP IBAN Number: CZ23 5500 0000 0050 1103 6968GBP: Account No: 5011036976/5500 Sort Code: 5500 SWIFT CODE: RZBCCZPP IBAN Number: CZ98 5500 0000 0050 1103 6976,quoting delegate name(s) / invoice number and CS083 as reference.Credit Card – Please debit my MASTERCARD / VISA / EUROCARD / AMEX / DINERS CARDPayment is required within 5 working days.Card Holder’s NameCard NoSignature Valid From / Expiry date / CVV codeTWO WAYS TO REGISTERCONFERENCE DELEGATE TERMSTerms & Conditions: marcus evans: Marcus Evans Ltd.1. Fees are inclusive of program materials and refreshments.2. Payment Terms: Following completion and return of the registration form, full payment is required within 5 days from receipt of invoice. PLEASE NOTE: payment mustbe received prior to the conference date. A receipt will be issued on payment. Due to limited conference space, we advise early registration to avoid disappointment.A 50% cancellation fee will be charged under the terms outlined below. We reserve the right to refuse admission if payment is not received on time.3. Cancellation/Substitution: Provided the total fee has been paid, substitutions at no extra charge up to 14 days before the event are allowed. Substitutions between 14days and the date of the event will be allowed subject to an administration fee of equal to 10% of the total fee that is to be transferred. Otherwise all bookings carry a50% cancellation liability immediately after a signed sales contract has been received by marcus evans (as defined above). Cancellations must be received in writingby mail or fax six (6) weeks before the conference is to be held in order to obtain a full credit for any future marcus evans conference. Thereafter, the full conferencefee is payable and is non-refundable. The service charge is completely non-refundable and non-creditable. Payment terms are five days and payment must be made priorto the start of the conference. Non-payment or non-attendance does not constitute cancellation. By signing this contract, the client agrees that in case of dispute orcancellation of this contract that marcus evans will not be able to mitigate its losses for any less than 50% of the total contract value. If, for any reason,marcus evans decides to cancel or postpone this conference, marcus evans is not responsible for covering airfare, hotel, or other travel costs incurred by clients.The conference fee will not be refunded, but can be credited to a future conference. Event program content is subject to change without notice.4. Copyright etc: All intellectual property rights in all materials produced or distributed by marcus evans in connection with this event is expressly reserved and anyunauthorized duplication, publication or distribution is prohibited.5. Data Protection: Client confirms that it has requested and consented to marcus evans retaining client information on marcus evans group companies databaseto be used by marcus evans groups companies and passed to selected third parties, to assist in communicating products and services which may be of interest to theclient. If the client wishes to stop receiving such information please inform marcus evans local office or email gleavep@marcusevansuk.com For training and securitypurposes telephone calls may be recorded.6. Important note. While every reasonable effort will be made to adhere to the advertised package, marcus evans reserves the right to change event dates, sites orlocation or omit event features, or merge the event with another event, as it deems necessary without penalty and in such situations no refunds, part refunds or alternativeoffers shall be made. In the event that marcus evans permanently cancels the event for any reason whatsoever, (including, but not limited to any force majeureoccurrence) and provided that the event is not postponed to a later date nor is merged with another event, the Client shall receive a credit note for the amount that theClient has paid to such permanently cancelled event, valid for up to six months to be used at another marcus evans event. No refunds, part refunds or alternativeoffers shall be made.7. Governing law: This Agreement shall be governed and construed in accordance with the law of England and the parties submit to the exclusive jurisdiction of theEnglish Courts in London. However, marcus evans only is entitled to waive this right and submit to the jurisdiction of the courts in which the Clients office is located.8. Client hereby acknowledges that he/she specifically authorizes that marcus evans charge the credit card listed above for the amount provided herein; that thisContract is valid, binding and enforceable; and that he/she has no basis to claim that any payments required under this Contract at any time are improper, disputed orunauthorized in any way. Client acknowledges that they have read and understood all terms of this contract, including, without limitation, the provisions relating to cancellation.1. Book online atwww.marcusevanscz.com/MDM2. Fax bookings direct on+44 (0) 20 3002 30168th Conference in the Master Data Management SeriesMaster Data Management: Empowering Business

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