Are you wondering how to use content to attract first users to your SaaS product? Or what content types should you post (and where)? Here are 15 content ideas that will get users swarm to your app. Looking for help with devising and delivering a SaaS content strategy? Check out http://smashingcopy.com/saas-copywriter

2. Oh I bet you know how it feels:

3. You finished your product, put it for the
world to see and first users slowly begin
signing up for it.

4. BUT YOU NEED MORE!

5. MUCH MORE!

6. ACTUALLY… EVEN MORE
THAN THAT!

7. But it’s tough since hardly anyone
knows about your product …

8. DOH!

9. CONTENT
MARKETING
TO THE
RESCUE

10. I’m sure you’ve heard this before:
“If you want to attract users to your
product, you need to publish REALLY
useful content.”

11. So what content should you create
(and where to post it) to get users
swarm to your app?

12. This!

13. #1 A Mammoth Blog Post

14. #1 A Mammoth Blog Post
Examples:
Neuromarketing Post -
Coschedule
List Building Tips - Backlinko
Where to post:
Your site (and promote the h*ll
out of it)

15. #2 Influencer Roundup

16. #2 Influencer Roundup
Examples:
Scarriest SEO Stories Roundup -
Ahrefs
The Value of SEO Roundup -
SERPs
Where to post:
Your site (and promote the h*ll
out of it)

17. #3 Expert Interview

18. #3 Expert Interview
Examples:
Paddy Moogan Interview
Julie Joyce Interview
Where to post:
Your Site

19. #4 Free Resource

20. #4 Free Resource
Examples:
Linking Outside the Box -
BuzzStream
Where to post:
Make it downloadable from your
site

21. #5 Slideshare Presentation

22. #5 Slideshare Presentation
Examples:
Legal and Ethical Aspects of
Blogging – SEMrush
Using Contests to Build Links -
SERPs
Where to post:
Slideshare.net

23. #6 Email Course

24. #6 Email Course
Examples:
Double Your Traffic in 30 Days
Course - QuickSprout
Where to post:
Offer it to visitors on your site via
popup and sidebar banner.

25. #7 Guest Post

26. #7 Guest Post
Examples:
Leo Widrich Post
Where to post:
Offer it to visitors on your site via
popup and sidebar banner.

27. #8 Landing Page

28. #8 Landing Page
Examples:
Less Accounting Landing Page
Where to post:
Offer it to visitors on your site via
popup and sidebar banner.

29. #9 Webinar

30. #9 Webinar
Examples:
Wordstream & Buzzsumo
Webinar
Where to post:
Announce on your site and social
media, provide link to the webinar
on your site and the same with
recap.

31. #10 The Ultimate Guide

32. #10 The Ultimate Guide
Examples:
Backlinko’s Guide to Keyword
Research
Quicksprout’s Guide to Content
Markerting
Where to post:
Your Site.

33. #11 Case Study

34. #11 Case Study
Examples:
The Guestographic Case Study -
Backlinko
Where to post:
Your Site.

35. #12 Udemy Course

36. #12 Udemy Course
Examples:
SimplyMeasured’s Course
Where to post:
Udemy.com

37. #13 Infographic

38. #13 Infographic
Examples:
Kissmetrics’ Infographics
Where to post:
Your site but reach out to other
sites in your industry notifying
them about it.

39. #14 Meme / Animated Gif

40. #14 Meme / Animated Gif
Examples:
Hubspot Memes
Where to post:
Your blog and various social
media sites.

41. #15 Niche Specific Blog Posts

42. #15 Niche Specific Blog Post
Examples:
Quicksprout Blog
AdEspresso Blog
Where to post:
Your blog and various social
media sites.

43. So now….

44. Do you want to unlock the power of
content marketing for your SaaS product?

45. Do you want to unlock the power of
content marketing for your SaaS product?
*Yes!*

46. Get in touch and I’ll help you create content
that will get users swarm to your product.
Pawel Grabowski – The SaaS Copywriter &
Content Marketing Consultant
Smashing Copy - http://smashingcopy.com

47. Image Credits:
Slide 7: https://www.flickr.com/photos/helga/2450891473/
Slide 8: https://www.flickr.com/photos/han_shot_first/14783967693/
Slide 9: https://www.flickr.com/photos/bestrated1/148095169/
Slide 11: https://www.flickr.com/photos/yamagatacamille/3946004755/
Slide 12: https://www.flickr.com/photos/pareeerica/4011014388/

48. Thank you.